• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Nairalytics
    • Macro-Economic News
    • Research Analysis
    • Budget
    • Public Debt
  • Business News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Nairalytics
    • Macro-Economic News
    • Research Analysis
    • Budget
    • Public Debt
  • Business News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
No Result
View All Result
Nairametrics
No Result
View All Result
Home Business News

An expert’s advice on how companies can best market their brands

Emmanuel Abara BensonbyEmmanuel Abara Benson
5 years ago
in Business News, Company News
marketing strategies
Share on FacebookShare on TwitterShare on Linkedin

Nigerian companies have been advised to consider fully integrating storytelling in their brand marketing strategies in order to really connect with their customers.

This advice was given by one of Nollywood’s leading film directors, Mr Femi Odugbemi, who was a guest speaker at this year’s Advertiser’s Association of Nigeria (ADVAN) forum and awards which was held in Lagos, Nigeria.

According to him, the art of storytelling and adverting/marketing are inseparable. In other words, storytelling has always been the language of commerce. Therefore, there is the need to fully harness this relationship towards building brands’ success; especially now that the market square of stories is now virtual, global and more immediate.

Speaking further, he said stories are important in the marketing process because it is not enough to just put up a product for sale without adequately telling the consumers what they stand to benefit.

 “It must first prove itself to be one of them with all the nuances of imagery and sounds that make our stories told interestingly. It must actively deepen the living experiences of consumers, its audiences. Brand stories must speak to the things that matter most to consumers; it must inspire and educate them. Brand stories must provoke and incite reflections and conversations around community, around service and around human growth and development.” – Odugbemi

Meanwhile, some companies are already embracing this new form of marketing. One of Airtel Nigeria’s recent ads is in the form of a series, depicting a newly wedded couple, the competition between the couple’s parents and the role Airtel’s products play in their lives; especially when it comes to resolving conflicts. The telecoms company has mastered the art of centring their marketing communication around stories that are relatable to Nigerians.

In the same vein, Nestle Nigeria Plc’s Maggi seasoning cube has a web series centred around it. This is an interesting web series which tells a captivating story whilst constantly pushing the product in the face of the viewers.

Tags: advertisingAirtel Nigeria NewsFemi OdugbemiMaggiMarketingMarketing strategiesNestle Nigeria PlcNigerian brands

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

hfm
UBA
Mega Millions
Mega Millions
fidelity banner
HFM







NM newsletters

Business News | Stock Market | Money Market | Cryptos | Financial Literacy | SME |

Recent News

  • Data protection has contributed N5.5 billion to Nigeria’s GDP -Vincent Olatunji 
  • Only 5% of Nigeria’s private sector employers invest in childcare-Report
  • Fuel subsidy: Nigerians are facing transport poverty and need government intervention – expert 

Follow us on social media:

Recent News

Data protection has contributed N5.5 billion to Nigeria’s GDP -Vincent Olatunji 

Data protection has contributed N5.5 billion to Nigeria’s GDP -Vincent Olatunji 

June 8, 2023
Only 5% of Nigeria’s private sector employers invest in childcare-Report

Only 5% of Nigeria’s private sector employers invest in childcare-Report

June 8, 2023
  • Download Nairametrics iOS App
  • Download Nairametrics Android App
  • Home
  • Exclusives
  • Markets
  • Industries
  • Economy
  • Business News
  • Financial Literacy
  • Opinions

© 2023 Nairametrics

No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Nairalytics
    • Macro-Economic News
    • Research Analysis
    • Budget
    • Public Debt
  • Business News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
  • Login
  • Sign Up

© 2023 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In