Chasing sustainable growth, Will performance marketing or brand building win?
Performance marketing has become the go-to strategy for brands seeking immediate results.
Tag: Marketing
The 5 marketing ‘Moments of Truth’, its importance to your small business
It is important that start–ups work to improve every customer’s experience as a whole in order to be able to ...
Nigeria’s Mega Companies spend N143.7 billion on marketing expenses in 2020
Nigeria’s largest companies spent a whopping N143.7 billion on advertising, marketing in 2020 amid COVID-19.
Nigeria’s Bluechips spend N114 billion on advertising, marketing in 2019
According to the data, ABMP spend annualized for 2019 is about N114 billion compared to N116.394 billion spent in 2018 ...
An expert’s advice on how companies can best market their brands
Companies have been advised to consider fully integrating storytelling in their brand marketing strategies in order to really connect with ...
