Privacy Policy

Nairametrics is committed to protecting the privacy and personal information of our readers, subscribers, partners, and website visitors. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit www.nairametrics.com, subscribe to our newsletters, interact with our content, or use any of our digital services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

Who We Are

Founded in 2013, Nairametrics is one of Nigeria’s leading independent business and financial media organisations. We provide trusted journalism, market intelligence, original research and data-driven analysis that help individuals, businesses, investors and policymakers make informed financial and economic decisions.

Our website address is https://www.nairametrics.com.

Information We Collect

We collect information that you voluntarily provide as well as certain information that is collected automatically when you interact with our website.

Information You Provide

Depending on how you use our services, we may collect:

  • Name
  • Email address
  • Telephone number (where applicable)
  • Company or organization
  • Job title (where applicable)
  • Information submitted through contact forms
  • Newsletter subscription details
  • Comments submitted on articles
  • Survey or feedback responses

 

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral source
  • Cookies and similar technologies
  • Website usage analytics

This information helps us understand how visitors use our website and enables us to improve user experience and website performance.

How We Use Your Information

We use the information we collect to:

  • Deliver our journalism, newsletters and other digital services
  • Respond to enquiries and customer support requests
  • Improve our website, products and user experience
  • Analyze audience engagement and website performance
  • Personalize content where appropriate
  • Detect, investigate and prevent fraud or abuse
  • Manage event registrations and communications
  • Comply with applicable legal and regulatory obligations
  • Send newsletters and marketing communications where you have provided consent
  • Maintain the security and integrity of our systems

We process personal information only where there is a lawful basis for doing so.

Newsletter Subscriptions

When you subscribe to a Nairametrics newsletter, your email address and any information you voluntarily provide are securely stored by our authorized third-party email service provider.

We use this information solely to send newsletters, editorial updates and other communications you have chosen to receive.

You may unsubscribe at any time by clicking the “Unsubscribe” link included in every newsletter or by contacting us directly.

Comments

When visitors leave comments on our website, we collect the information provided in the comment form, together with the visitor’s IP address and browser information to assist with spam detection and website security.

If you use the Gravatar service, an anonymized hash of your email address may be shared with Gravatar to determine whether you have a profile image associated with your account. The Gravatar Privacy Policy is available at https://automattic.com/privacy/.

Once your comment is approved, your profile picture (if applicable) will be publicly visible alongside your comment.

Media

If you upload images to our website, we recommend removing embedded location data (EXIF GPS) before uploading. Visitors may be able to download and extract location information from publicly available images.

Cookies and Similar Technologies

Nairametrics uses cookies and similar technologies to improve website functionality, enhance user experience, and analyze website performance.

Cookies may be used to:

  • Remember user preferences
  • Maintain login sessions
  • Improve website functionality
  • Measure website traffic and audience engagement
  • Support analytics and website performance
  • Enable advertising and content personalization where applicable

You may configure your browser to refuse or delete cookies. Please note that some features of the website may not function properly if cookies are disabled.

Third-Party Services and Embedded Content

Our website may contain embedded content such as videos, charts, social media posts, podcasts, and other materials hosted by third-party platforms (i.e Nairametrics YouTube, Ads from partner organizations).

Embedded content behaves in the same manner as if you visited the originating website directly. These third-party providers may collect information about you, use cookies and monitor your interaction with their content in accordance with their own privacy policies.

We may also use trusted third-party service providers to support analytics, email communications, website hosting, advertising, payment processing and other operational functions.

Sharing Your Information

We respect your privacy and do not sell your personal information.

We may share your information only where necessary:

  • With trusted service providers acting on our behalf
  • To comply with applicable laws, regulations or legal processes
  • To protect the rights, property or safety of Nairametrics, our readers or others
  • In connection with a business merger, acquisition or restructuring, where permitted by law

All third-party service providers are required to protect personal information in accordance with applicable privacy laws.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal, regulatory or operational requirements.

Comments and related metadata may be retained indefinitely to facilitate moderation and community engagement.

Where users maintain registered accounts, personal information will be retained while the account remains active and thereafter only as required by law or legitimate business purposes.

Data Security

We implement appropriate administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration or destruction.

While we strive to use commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be completely secure.

International Data Transfers

Some of our third-party technology providers may process or store information outside Nigeria.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place and that such transfers comply with applicable data protection laws.

Your Privacy Rights

Subject to applicable law, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Withdraw consent where processing is based on consent
  • Object to certain forms of data processing
  • Request a copy of your personal information in a portable format where applicable

Requests may be submitted using the contact details provided below.

Please note that we may retain certain information where required by law or for legitimate legal, administrative or security purposes.

Children’s Privacy

Nairametrics is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information promptly.

Links to Other Websites

Our website may contain links to third-party websites for your convenience or reference.

Nairametrics is not responsible for the privacy practices, content, or security of external websites. We encourage users to review the privacy policies of any third-party websites they visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or industry best practices.

Any updates will be published on this page together with the revised effective date. Continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Nairametrics

Website: https://www.nairametrics.com

General Enquiries: outreach@nairametrics.com

Editorial Enquiries: info@nairametrics.com