The coronavirus pandemic has hindered corporate brands from spending on advertising from Q1 to Q2 2020.
These days, customers are smarter, leaner, price-conscious and hit on more by competitors.
According to the data, ABMP spend annualized for 2019 is about N114 billion compared to N116.394 billion spent in 2018 and N101.8 billion in 2017.
The PwC Africa Entertainment & Media Outlook report for the years covering 2019 to 2023 has revealed some rather interesting findings.
Customer experience is the impression you leave with your customer.
According to him, nothing beats honesty because it helps to push one's business even more than adverts.
Companies have been advised to consider fully integrating storytelling in their brand marketing strategies in order to really connect with their customers.