Innoson Vehicle announced via its Twitter handle that it will be partnering with the MultiChoice in this year’s edition of the Big Brother Naija show.
In less than a few days, Nigeria’s most popular reality TV show, Big Brother Naija, will premier. The winner of the reality show will be going home with Innoson’s latest SUV, IVM G40.
In the previous editions, the winners were gifted with car brands like Hyundai (2018) and KIA, (2017). This year, however, it will be all about made in Nigeria assembled car.
PRESS RELEASE
Innoson Vehicles Partners With Mutichoice Nigeria on Big Brother Naija.
Innoson Vehicles is proud to partner with Multichoice Nigeria in the 2019 edition of Big Brother Nigeria.
The winner of this year's edition of Big Brother Nigeria will be going home with pic.twitter.com/PafSVsJY6c
— Innoson Vehicles (@innosonvehicles) June 26, 2019
Made Nigeria: Since Innoson is one of the widely recognised made in Africa car assembling companies, partnering with the popular TV show pertaining to Nigeria and Africa at large, will further promote made in Nigerian products.
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The company announced its partnership with Multichoice just a few days after a Federal High Court ordered the arrest of its CEO, Innocent Chukwuma, and two others on four counts bordering on conspiracy, forgery, and fraud to the tune of N2.4 billion.
The company is seamlessly running their business despite the legal issue they have at hand, the CEO via its Twitter handle stated that Guaranty Trust Bank (GTBank) was behind the arrest warrant issued, stating that the issuance of bench warrant against him is an abuse of process taken too far.
The company stands to benefit from the partnership since the show advertises most of its sponsors on air during the three months it would be aired.
Many companies in the past have partnered and sponsored the Big Brother Naija show to promote its brand. Sponsoring a reality show like Big Brother is quite expensive and takes a lot to set up.
It was alleged last year one of the main sponsors of the Big Brother show (PayPorte) ran into financial troubles after hosting the show. The CEO, Eyo Bassey, was unable to pay his staff their salaries and was continuously called out on social media over the inability to pay the outstanding salaries of staff who voluntarily left the company.
[ALSO READ: Innoson boss reacts to arrest warrant, says the order is an abuse of process taken so far]