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Multichoice may have raked in N5.1 billion from voting on Big Brother Naija

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Miracle Ikechukwu Igbokwe yesterday emerged winner of this year’s Big Brother Naija tagged ‘Double Wahala’.

He walked away with the grand prize of N25 million cash and a brand new SUV. Prior to this, he had emerged the overall winner of Payporte’s arena games, clinching N1 million.

While Miracle’s fortunes have changed for the better, Multichoice may have had an even bigger payday with an estimated N5.1 billion made from the votes that were cast.

How did we arrive at this?

A total of 170 million votes were cast during the competition, with 30 million cast in the first week. Miracle, the winner got 38.18% of the votes. First runner up Ceecee got 28.4% of the votes, while 2nd runner up Tobi got 22.53% of the votes.

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Each vote costs N30. This amounts to N5.1 billion, using the Naira. The estimate could be more or less however, as voters were from all across Africa.

Multichoice could have made more

The total revenue earned by the company could be much more when one factors payments made by major brands for key slots. Online store Payporte was the lead sponsor of the show. Nigerian Breweries also took a sponsorship slot with its Legend Extra Stout. The two companies also bankrolled last year’s edition. Smaller companies also had ads scrolling on screens throughout the duration of the show.

Multichoice Africa is a wholly owned subsidiary of Naspers Media and was founded in 1985. The company has operations in over 50 African countries and the Indian Ocean islands, with over 4 million subscribers.
Multichoice owns the DSTV, Govt, M-Net, and Supersport brands.

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Onome Ohwovoriole has a degree in Economics and Statistics from the University of Benin and prior to joining Nairametrics in December 2016 as Lead Analyst had stints in Publishing, Automobile Services, Entertainment and Leadership Training. He covers companies in the Nigerian corporate space, especially those listed on the Nigerian Stock Exchange (NSE). He also has a keen interest in new frontiers like Cryptocurrencies and Fintech. In his spare time, he loves to read books on finance, fiction as well as keep up with happenings in the world of international diplomacy. You can contact him via [email protected]

7 Comments

7 Comments

  1. Anonymous

    April 23, 2018 at 10:39 am

    I believe majority of the votes were online votes which not cost N30 per vote.

    • Onome Ohwovoriole

      April 23, 2018 at 11:08 am

      Thats just an estimate. We have no breakdown of the number of votes that were by SMS, which cost N30.

  2. Oluwamayowa Akinkuotu

    April 23, 2018 at 10:58 am

    The estimate should be less than N5.1b as those votes are from all platforms including social media which I suppose are free.

    • Onome Ohwovoriole

      April 23, 2018 at 11:06 am

      Yes. Estimates could be more or less as we dont have the breakdown for the number of votes that came by SMS, which cost N30.

      • Toju Daniels

        April 23, 2018 at 1:26 pm

        Then change your headline. Stop selling a guess as the truth. Or be a real journalist and find out from Multichoice how many votes were paid.

        Besides Your estimate is off, as ideally you should have estimated that only about 30% or 50% of votes were paid rather than using all votes just so you could get a grabbing figure.

        • Mayor

          April 24, 2018 at 11:35 am

          Exactly, it’s simply one of those headlines of sensationalism rather than substance. Given, the organisers would probably have raked in more money than they spent,but to equate the amount to the total number of votes received is purely laziness. Even without contacting multichoice, a roughly accurate guesstimate could have been done, knowing the number of votes allowable per person per platform.

  3. king

    April 23, 2018 at 2:03 pm

    This article is not well detailed, is it multichoice that made the money or the telecom service providers?

    the program had a high rating, no doubt, but all those #30 went to Airtel, MTN and othesr.

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Business News

Lagos state moves against fake news and inciting messages merchants

The government has warned fake news and inciting message merchants to stop their evil enterprise or face legal consequences.

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The Lagos State Government has warned against fake news and inciting messages as they react to videos in social media and online space, creating tension and encouraging ethnic conflicts.

This was contained in a statement that was issued by the Lagos State Commissioner for Information and Strategy, Gbenga Omotosho, on Saturday, October 24, 2020.

In the statement, Governor Babajide Sanwo-Olu urged Lagosians to disregard the videos, which are the tools of anarchists, whose plan is to create hatred and divisiveness for which Lagos is not known for.

The statement partly reads, ‘’Inciting videos of this nature are not what our land needs now, following the loss of lives and destruction that fake news, misinformation and unfounded rumours have triggered in our dear state in the last couple of days.

‘’The government appeals to Lagosians to disregard the calls of ethnic and religious jingoists as well as agents of destruction who are on a mission to destroy our state by pitching us against one another for yet to be ascertained reasons. This is a very critical moment for us as a people. It is, therefore important that we stand together and remain circumspect because the brewery of falsehood is unrelenting in its mission.’

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The commissioner said Lagos State is the melting point of various cultures, tribes and religions across Nigeria and noted we have co-existed harmoniously for ages and will continue to live together peacefully.

He pointed out that the sad incident of the past few days affected everyone who lives, trades or works in Lagos, regardless of their tribe, culture, race and religion. He said this is a time for us to empathize with one another and not listen to purveyors of evil messages, especially on social media.

Omotosho said the government will continue to protect lives and property and warned fake news and inciting message merchants to stop their evil enterprise or face the legal consequences of their destructive actions.

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Appointments

TCN MD, Sule Abdulaziz appointed Chairman of West Africa Power Pool

The acting Managing Director of TCN, Sule Abdulaziz, has been appointed the new Chairman of WAPP.

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TCN MD Abdulaziz, four other directors receive appointment letters

The acting Managing Director of Transmission Company of Nigeria (TCN), Sule Abdulaziz, has been appointed the new Chairman of the Executive Board of West African Power Pool (WAPP). Abdulaziz was nominated by the former Managing Director of Power Holding Company of Nigeria (PHCN), Joe Makoju, who is an honorary member of WAPP.

READ: NNPC signs gas development and commercialization deal with SEEPCO

This disclosure was made by TCN’s General Manager, Public Affairs, Mrs Ndidi Mbah, through a public statement in Abuja on Thursday, October 22, 2020.

In her statement, Mbah revealed that the West African Power Pool was created by Decision A/DEC.5/12/99 of the 22nd Summit of the ECOWAS Authority of Heads of State and Government, and adopted during the 29th Summit of the ECOWAS Authority of Heads of State and Government held in Niamey, Niger.

READ: Indian firm, Ramco signs partnership deal with Nigerian airline

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The appointment was made during the 46th meeting of the WAPP Executive Board which was chaired by the Secretary-General of ECOWAS, Ki Sengui, and held through video conference on October 21.

The statement from Mba partly reads, “While making the nomination, Makoju noted that Abdulaziz is an expert in engineering with vast experience in the electricity sector and therefore will perform creditably as the new WAPP Executive Board Chairman.

READ: Continental Reinsurance Plc acquires 100% ownership of its Botswana subsidiary

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“His proposal was endorsed by MDs and Director Generals and other members of the board,” she said.

According to the statement, Abdulaziz in his acceptance speech thanked the board members and the honourary members for his nomination as the Chairman of the board and assured them of his total commitment to the overall objective of the regional electricity body.

READ: A bitter family feud has continued to hamper this company’s growth

He also expressed the need to move the pool to the next level of operational efficiency and solicited the support of member utilities, especially members of the executive board in this regard.

Explore Data on the Nairametrics Research Website 

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He urged members to ensure prompt payment of their contributions to the pool and also continue to collaborate actively with the secretariat to ensure effective and efficient coordination and implementation of all WAPP programmes.

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ENDSARS

President Buhari to address Nigerians on Lekki toll plaza shootings after investigation 

Minister of Sports says President Buhari will address Nigerians on the Lekki Toll Plaza shootings at the completion of investigations.

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President Buhari to address Nigerians on Lekki toll plaza shootings after investigation , Youth Investment Fund:  Ministry of Finance and CBN to launch provision of funds- Minister

President Buhari will address Nigerians on the Lekki toll Plaza shootings, as he awaits the outcome of the investigations into the shootings of unarmed #EndSARS protesters by soldiers.  

This disclosure was made by Mr. Sunday Dare, the Minister of Youth and Sports Development, during an interview with Arise TV on the unrest and uncertainties gripping Nigeria following the protests over police brutality. 

READ: #EndSARS: United Nations condemns the use of excessive force by Nigerian Armed Forces

The Minister emphasized that the President during the National Security Meeting yesterday has ordered an investigation into the Lekki Toll Plaza shooting, and thereafter he would speak on the incident. 

READ: #EndSARS Protests: Osinbajo commiserates with victims of Lekki shootings

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What they are saying 

When asked by Charles Aniagolu of Arise TV why the President hasn’t made an official statement on the unfortunate event at the Toll Plaza, Mr. Dare explained in his response that President Buhari hasn’t made a statement on the tragedy because he wants to have all the facts, which will absolutely be made public.  

READ: Buhari presented with gold bars mined in Zamfara as Nigerian prepares to launch PAGMI scheme.

“It is important to get all the facts right before we go forward. In this case, it’s going to be difficult to hide these facts because we live in a multimedia world and we have pieces of evidence and corroboration and I think it is important to get the facts right.

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READ: #EndSARS: Feminist Coalition raise Cryptos worth $126,000

“I think that’s the part the President has towed and I am sure that when the facts are made available, this President – because he has integrity – will level with the Nigerian people about what happened on Tuesday in Lekki.” 

Mr. Sunday Dare said the present administration’s commitment to protecting the rights of all citizens is unshaken. He reiterated that in line with this core mandate, a presidential pronouncement was made by the Presidency to permanently dissolve the notorious SARS group. 

Explore Data on the Nairametrics Research Website 

He disclosed that the level of responsiveness and concrete steps that the President has taken to stem down civil unrest in the country is commendable, as the #5 of 5 demands are fully accepted by the President. 

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