It is imperative to analyze sponsorships with the aim of identifying those that create value and provide companies with a...

In 1995, Bosman, 30 years old, won a landmark judgement that changed the face of football forever.

UEFA has vehemently opposed the competition, which would obviously threaten the popularity and relevance of its own flagship competitions.

The Handball Federation of Nigeria discusses sponsorships, strides and progress made.

Lagos is the spiritual home of the Eagles, and it’s time they return home.

Despite a steady decline in viewership, loss of matchday revenue due to the Covid-19 pandemic, the NFL is still making...

This article highlights the ways FIFA makes its money through a plethora of income streams.

The mercurial Portuguese sets the bar for other professional footballers when it comes to making money off the pitch.

Sport is a multi-billion dollar industry, and it’s only high time we tapped into that space.