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Young women and lifestyle inflation: Tips to get your financial life on track

As a young woman, it is important to be aware of your needs and make sure you spend only to fulfil them.



5 Financial tips for women in 2021, Lifestyle Inflation, African american business woman by the window, Things to accomplish during COVID-19 lockdown

“Lifestyle inflation is a common spending trap that can stand in the way of building wealth for young women.” – Anonymous

Lifestyle inflation refers to an increase in spending when an individual’s income goes up. It causes people to get stuck in a cycle of just having enough money to pay their bills every month with no plan for wealth creation.

Peer pressure has a lot to do with lifestyle inflation. Increased income is seen as an opportunity to live life like the affluent. The same can have a disastrous effect on wealth creation in the long run.

READ: Spending strategies to help you live within your budget

Thus, as a young woman, it is important to be aware of your needs and make sure you spend only to fulfil them. Giving in to pressure to replicate someone else’s lifestyle can bite you hard. So, be sure about your needs and spend accordingly. Here is an example of what lifestyle inflation means;


A young lady who is through with her NYSC was opportune to get a job; few years later, she got promoted, which automatically leads to a salary raise. Just because her salary was increased, her consumption also increased to meet her income. She starts to upgrade her wardrobe and even moved to the Island, without a plan for her financial future. The question she should ask herself is, what if she losses her job, will she be able to maintain the kind of lifestyle she is living now? And does she have a savings or an investment to fall back on.

Some young women’s aim is about earning, which they spend immediately without thinking about investing or saving. As a young woman, you need to get to a point where you are consistently building asset & finding a balance between living the lifestyle that you want.

READ: 2021 Budget Review: 5 key sectors to invest in

What young women can do differently to get their finances on track

1. Cut down on expenses – Getting along on a shoestring

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For a young woman climbing the ladder of professional career, which usually comes with a salary increase, there is every possibility that a hike in expenses will erupt and can get worst if not monitored.

This is where having a budget and cutting down on expenses emanates. Having a salary raise can entice you to upgrade your wardrobe, acquire the latest iPhone and engage in impulse buying, which if not monitored can lead to bankrupt.

Therefore, if you are living from paycheque to paycheque, there is a need to get along on a shoestring and getting along on a shoestring can be achievable by setting a monthly budget.

Putting a budget in place will enable you to monitor your expenses, spend on your priorities, while eliminating what you do not really need.

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READ: Onyema, Oniha highlight opportunities for investors in fixed income market

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2. Set up automatic savings – Setting a nest egg

Once you are done getting along on a shoestring, the subsequent thing to do is to nest your egg (saving). Savings is the best way for a woman to get her financial life together. Though, a lot of young women have different mindsets when it comes to putting aside funds for savings. Some believe they have bills to pay, so they do not have enough fund to put aside for savings.

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However, saving is not magical, but can be done systematically. For example, you are earning two hundred thousand naira monthly – all you need to do is to automate your savings account in a way that 20% of your money will be deducted from your account monthly.

Once that is done, pretend that you are earning 180,000 Naira monthly. Before you know it, you have saved enough fund to enable investments, which usually leads to compound interest.

READ: How a luxury expert turned capacity builder is narrowing the gender skills gap

 3. Understanding capital market strategies – Play the market wisely

Another thing a young woman needs when it comes to putting her financial life together is understanding the capital market strategies, the different asset classes, the risks involved to enable her to build her own investment portfolio. This might sound Greek to some young women; hence, they believe investing in capital market is masculine.

Prior to investing in stock market, it is crucial to have a good knowledge of where you are putting your money. Understand the strategies involved in trading, as stocks are volatile in nature – meaning it is the nature of the markets to move up and down over the short-term.

Nevertheless, trying to time the market is extremely difficult. One solution is to maintain a long-term horizon and ignore the short-term fluctuations.


Also, having a good knowledge of investment will aid you not to involve yourself with fraudulent investment like MMM/Ponzi schemes.

READ: SEC says state governments have borrowed N900 billion from capital market

4. Invest in real estate – Smart money moves

Real Estate is a smart money move that young women should take advantage of, instead of spending money on frivolous things.

Investing in real estate is good for any woman, who is looking for opportunities to buy low and sell high in years to come.

Though, some young women tend to shy away at the mention of real estate, because they feel it involves a lot of capital. More so, some have the mindset that they are too young to start investing in real estate.

Nevertheless, some companies are now making it easy for people to invest in real estate, whereby you can make payment on instalments. Making it possible for you to invest in growth areas i.e. areas that are fast developing in which you can benefit from the capital appreciation in years to come.

Conclusively, Lifestyle inflation can easily derail your long-term goals. The trap of short-term gratification in the form of luxury convenience can delay your plans get to save towards investing.

When you are adding new luxuries to your life, weigh the benefits against your long-term goals. In most cases, you will choose to pass up the convenience of a new lifestyle upgrade in favour of your long-term financial stability.

Explore Data on the Nairametrics Research Website

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Will the world of business change for good?

Since the ravaging COVID-19 pandemic, here are four ways the world of business has changed.



This pandemic has rewritten the future of business and from the looks of things, this sector will never be the same again.

There have been vast changes from the adoption of new technologies to the redefining of business strategies to keep companies operational. If you are still in doubt about these changes, here are four ways of how the world of business looks like now:

1. Virtual meetings

Though bad, the pandemic has served as an equalizer. How has it succeeded in doing this? Before, large companies had an advantage over small companies because they have more staff, particularly salespeople who meet with customers in person. With the health authorities discouraging close contact, both business dimensions (big or small) have been forced to leverage virtual sales meetings to market their products. Virtual meetings have now become the new normal and are bound to here to stay for a while. The advantage of virtual meetings is that they are economical hence they will keep your sales budget at a lower threshold. While sales still require a certain level of expertise, smaller firms can now also afford to make use of virtual platforms to make their marketing pitch to their audience. Given how technology is growing, virtual meetings continue to evolve, sales approaches may just change for good.

2. Working remotely rise

While previously people still worked remotely, at the moment, there is a rise in pandemic-induced remote workers and this number will continue to go up. However, it is going to be in the form of hybrid models where the staff is going to split their time between billing hours in the office and at home. Working remotely will have an impact on urban economies in that as more people work remotely, there is going to be less demand for restaurants, shops, bars, or other services that cater to the needs of commuting workers. Even then employees and companies will save a lot more on personal expenses and office space respectively. There is also going to be a reversal of patterns as more skilled and educated professionals will move to rural settings as opposed to before. Such a shift will be possible because of the availability of clear communication channels among people. At the moment, staff can share large files in zip formats that enable everyone to receive the same file folder. Sharing single files containing multiple documents will enable the compression of large files into small documents.

3. Improved customer management

The pandemic has forced people to reinvest ways of interacting with customers. While other sectors in business such as strategy, differentiation, delegation, communication, training, and execution will remain the same, customer relationship management has been changed forever. Businesses are now more dependent and reliant on their digital presence. At the moment, if you lack presence on any of the available social media accounts, you are losing big bucks. Social media also reinvented itself such that it can link users with your website and blogs. It can also help your site rank high on search engines enabling customers to find you with ease. The usage of social media will continue to go up given that some business has been born from these platforms. You will need an effective customer relationship management plan in case you didn’t have one previously to handle your newly identified customers.


4. Business radicalization

COVID 19 provides a chance for rapid business changes to occur. In 2008 when the world experienced a financial crash, it was predicted to the end of capitalism. Over a decade later, most of the capitalistic financial institutions are still in place. So, while there are elements that cannot be changed in business, after the pandemic, most organizations will need to embrace radicalism in ways that were not inconceivable two decades ago. This means that schools of business have a vital role to play in incorporating the new business strategies learned during this pandemic in their curricula. Apart from teaching strategy, finance, and marketing, business schools will have to incorporate radical measures such as cultural, ethical, and societal issues in their curricula.


Given that the pandemic is still here with us, it will continue to shape the business world in ways that have never been seen before. If you are in business, the ideal thing to do is keep an open lest you will be forced to shut your business operations!

About author

Rachel Eleza, Growth Marketing Director at UpSuite and a part-time writer.

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A summer of higher food prices, limited room for monetary policy

Nigeria is facing a more fundamental supply shock, which alongside the rising transport costs is likely to drive higher food prices.



Despite billions on agriculture, food inflation up by 108% since 2015.

Headline Inflation has assumed a new pattern over the last three months, primarily driven by pressures in the food basket, reflecting a shock to crop cultivation from covid-19 restrictions and border closures.

In addition, more recent developments in currency markets, where the Naira has weakened, as well as the increases in petrol prices following the removal of blanket subsidies have underpinned inflationary expectations.

Looking ahead, sizable increases in electricity tariffs which came into effect in September as well as continuing fuel price pressures could see inflation head towards 14% levels in Q4 2020. Given the supply-side driven nature of the inflationary bout as well as the recent pivot to unorthodox monetary policies (which include liquidity tightening measures via CRR debits), it is likely that the CBN will ignore these numbers and persist with its current stance.

Nigeria’s inflation surged in August with the CPI rising 13.22% y/y (July: 12.8% y/y), the highest level since April 2018, largely driven by pressures in the food basket, where prices climbed 16% y/y (July: 15.48% y/y) while the core index (which includes energy prices) decelerated to 10.5% (July: 10.1% y/y). On a monthly basis, the inflation climbed by 1.34% over August (July: 1.25%) — the highest monthly number since June 2017.

Pressures in Food, Utilities and Transport are driving the rising inflation numbers


Disaggregating the inflation numbers, three segments stand out (Food, utilities aka Housing, Water, Electricity and Gas and Other Fuels, HWEGF and Transportation) as central to the pick-up in inflation, as they accounted for ~80% of the variation in the monthly CPI print.

Food was central and I shall set out my thoughts on the drivers later in this report, but on the latter two, pressures are linked to pick-up in fuel prices following the removal of subsidies in March which has seen fuel prices rise by 15% over the last two months.

Figure 1: Component analysis of monthly inflation

Aug2020CPISource: NBS, Authors Calculation

A combination of weaker farming activity, Naira weakness and covid-19 lockdowns are behind the uptrend in food inflation

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Looking at food inflation, the big pressures came from the farm produce component which accounts for over 90% of food inflation. August usually marks the start of the main crop harvest season in Nigeria which peaks in September-October and as such in normal years, monthly inflation peaks in July and decelerates thereafter.

However, in 2020, monthly farm produce and food inflation readings over the last three months are at levels not seen since 2017 which would suggest factors hurting the supply side. Indeed, most grain and tuber crop prices are moving towards five-year trend levels.

Figure 2: Component Analysis of Monthly Food Inflation

MonthlyFoodAug2020Source: NBS, Authors Calculation

In 2017, my thesis then was that a sharp Naira depreciation drove heightened exports of Nigerian farm produce into the wider sub-region, forcing an upward adjustment in domestic prices.

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In 2020, in addition to the sharp shift in the FX rate as well, the sense from reading on-ground sources like FEWSNET is that Covid-19 movement restrictions hurt the flow of labourers from neighbouring countries during planting season.

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Accordingly, field surveys are indicating that the area under cultivation for most grain and tuber crops is lower than levels in prior years which is pointing towards a subpar crop harvest for 2020. As such, Nigeria is facing a more fundamental supply shock, which alongside the rising transport costs is likely to drive higher food prices.

The price pressures are likely to be steep in urban centres as is evident in the spreads between rural and urban inflation which have widened since the border closures. Thus, in a departure from prior years, when regional supplies from neighbouring countries moved through the border to temper these pressures, existing blockades imply that limited relief is forthcoming.

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Solving the price runaway for food items clearly involves a combination of allowing targeted food imports or at least re-opening the borders to allow regional food trade flows to resume. However, Nigeria’s economic managers appear to be on the other side of this fence.

Figure 3: Rural and Urban Inflation

UrbRurCPIAug2020Source: NBS, Authors Calculation

But money supply growth has been restrained by CRR debits in the banking sector

The textbook monetary policy response to accelerating inflation is to raise interest rates to induce a shift away from consumption towards savings in a bid to force inflation to within a target level. This pre-supposed inflation was driven by an expansion in money supply often through credit growth. A look at developments on this front would rule this out.

As at the end of July 2020, annualized growth in monetary aggregates was mixed with strong growth in M1 (+33%) and M2 (+27%) relative to M3 (+10%)[1]. The muted growth in M3 relative to the narrower measurers of M1 and M2 reflect declines in OMO bills (- 72%) after the CBN elected to proscribe non-bank domestic investors from its sterilization securities sales.

This resulted in a drop in OMO bills from NGN8trillion at its peak in November 2019 to NGN3.5trillion in July 2020. As these monies flowed unhindered into the banking system, they spurred an expansion in Demand Deposits (+42% and Quasi-Money (+24%). Although these should ordinarily stoke concerns, a look at the monetary base (M0)[2] throws up evidence of how the CBN has still managed to sterilize liquidity: via the cash reserve requirements.

Specifically, bank reserves have expanded at an annualized pace of 132% to NGN11trillion at the end of July or by some NGN4.8trillion – which is more than double the quantum of growth in Naira terms in M3 (NGN2trillion). Effectively, as many have argued, the entire move to outlaw access for non-bank (and tacitly banks) was essentially targeted at zero cost liquidity sterilization. Thus, while there has been growth in money supply from maturing OMO bills, the concurrent expansion in monetary base via CRR debits has effectively drained the financial system of excess liquidity.


From a more structural perspective, money supply growth is often driven by two sub-parts: net domestic assets (NDA) and net foreign assets (NFA). The CBN’s use of CRR debits has ensured that NDA growth over the first seven months of 2020 has been subdued (+1.3% annualized) relative to a faster expansion in net foreign assets (+54%) following the surge in FX borrowings with the IMF loan. In simple terms, the liquidity deluge from OMO bill maturities have been managed away.

Figure 4: Growth in Money Supply

MoneySSJuly2020Source: CBN

So what gives?

In the near term, my suspicions are that the CBN is set to follow the global trend of ignoring the inflation numbers, which suits its ‘home-grown’ philosophy, that has underpinned a spate of interventions across a host of sectors.

These interventions have resulted in the CBN directing credit towards certain sectors (manufacturing, renewable energy, gas-to-power, housing, agriculture etc) at single-digit interest rates in a bid to stimulate activity. In combination with the Loan-Deposit Ratio (LDR) policy as well as the arbitrary nature of the CRR debits, which are well above the 27.5% target number, the CBN has been able to force banks to boost loan volumes as a coping mechanism in the face of collapse in net interest margins from lower rates on government securities.

Though sceptics remain over the efficacy of supply-side policies on stimulating production among other unorthodox policies such as offering better rates for offshore investors relative to onshore investors, the CBN’s recent policy of lowering minimum savings rate has provided a strong signal of its direction: there will be no reward for risk-free anymore.

Will this work or not? We will have to wait to find out. But interest rates are likely to remain lower for sometime.

And 3 more things…

  • Changing the definition of core inflation: Presently, Nigeria defines core inflation as headline inflation less farm produce, which reflected historic stability in fuel prices due to the existence of subsidized regime. With the removal of subsidies and 30-day averaging period, fuel prices now move from month-to-month implying higher volatility. Now is the time to change the definition of core inflation to exclude farm produce and fuel in line with the theoretical meaning. Looking back, the spread between headline and the true core definition which the NBS publishes suggests maybe we should not have tightened policy as aggressive as we did in 2016-17 by focusing communication on the true core number. Economic policies should focus on more lasting structural drivers than transient one-off shocks like fuel & electricity price hikes which tend to have disinflationary base effects afterwards.
  • Adopting a more meaningful inflation target: In Nigeria, that target level for inflation is defined as 6-9% for the headline number. Given the weight of food inflation (55%) in the CPI numbers as well as elements without recourse to monetary policy (like fuel and electricity prices), some (including myself) have argued that the 6-9% target for headline is meaningless. In countries which pursue inflation targeting, the target is more refined with preference for demand-side inflation metrics like core inflation, wage inflation or personal consumption expenditures. Nigeria needs to adopt something similar.
  • Explicitly incorporating FX into Nigeria’s monetary policy reaction function: In theory, the core mandate of central banks is price stability, but this does not preclude the pursuit of other objectives. In the US, the Fed has a dual mandate that explicitly includes unemployment. I believe a proper explicit mandate for the CBN is one that requires that it optimize a reaction function of price stability and an export competitive exchange rate. The price stability mandate should entail lowering some measure(s) of inflation (preferably ‘core’ demand side measures) towards a target band defined as conducive for consumption and welfare in Nigeria over a medium-term period set as 2-3 years. This allows to evaluate the efficacy of monetary policy and provides a good feedback loop. On the other factor, given the importance to policymakers we need to include that the CBN target a competitive exchange rate. The idea in mind is a variant of what obtains in Singapore, wherein the nominal exchange rate must coincide with a REER level that ensures that Nigeria’s non-oil manufacturing exports are competitive. This way, we resolve this obsession for nominal exchange rate stability. Balancing both items and ensuring better communication are the ultimate goals for monetary policy.

Figure 5: Trends in headline and core inflation

HeadCorspreadAug2020Source: NBS, Authors calculation

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Nigeria’s high recurrent costs, low revenue and escalating debt numbers

Nigeria continues to face issues of poor revenue generation and a lack of will to efficiently manage its expenditure.



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In the recently released Q3 2020 debt report by the National Bureau of Statistics, the total public debt was N32.22trn as of 30 September 2020, with local debt making up 62.18% of the total public debt in the period while external debt made up 37.82%.

This is similar to the country’s debt structure in the same period of 2019 when domestic debt made up 68.45% of total public debt and external debt made up 31.55%. Whilst debt to GDP ratio remains within the acceptable threshold, we are increasingly concerned about the nation’s ballooning debt service to revenue ratio.

READ: U.S. budget suffers a deficit of $3.1 trillion in 2020, as pandemic slams the economy

Recall that the Federal Government of Nigeria following a series of revisions to the 2020 appropriation bill arrived at a fiscal deficit of N4.98trn. Based on the finance ministry data, an aggregation of debt monetization (N2.86trn) and New borrowings (N3.28trn) was used to finance the deficit.

READ: Heads of defaulting revenue generating agencies will be severely sanctioned – Buhari


The 2021 appropriation bill forecasts a budget deficit of N5.60tn which would be financed mainly by borrowings of N4.69tn, privatization proceeds of N205.15bn and project linked bilateral & multilateral loans of N709.69bn. The country’s financing structure is of concern when one considers that the budget is tilted more towards recurrent expenditure than capital expenditure and raises questions on the sustainability of the current fiscal practices.

READ: FG directs the suspension of NIMC staff involved in extortion of NIN applicants

The significantly higher recurrent component of the budget continues to drag the country’s economic growth, resulting in poor infrastructural development. Spending more on capital projects can promote industrialization, improve local purchasing power and help the federal government’s diversification drive.

READ: NEM Insurance CEO/MD purchases 4 million additional shares worth N9.2 million

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Nigeria continues to face issues of poor revenue generation and lack of will to efficiently manage its expenditure. No significant cuts have been made to its overheads and statutory spending has continued to rise. Nigeria’s growing debt stock with little to show for it in terms of capital expenditure remains a major concern.

READ: Nigeria’s total public debt stock increased by N2.381 trillion in 3 months

CSL Stockbrokers Limited, Lagos (CSLS) is a wholly owned subsidiary of FCMB Group Plc and is regulated by the Securities and Exchange Commission, Nigeria. CSLS is a member of the Nigerian Stock Exchange.

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