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Marketing yourself: The importance of specialization in business

The following are some other tips for marketing yourself and proving to others that you’re a real expert in your chosen field.



A successful business is all about knowing your industry, what your clients want and delivering a great service. If you wish to succeed in the world of business, it is crucial to market yourself well, and this applies whether you are self-employed or you are an employee. Specializing in your chosen area gives you the greatest chance of success because it will show others that you are an expert in your field and open the door to many more opportunities. The following are some other tips for marketing yourself and proving to others that you’re a real expert in your chosen field.

Ensure You are Properly Educated

In order to be an expert in your chosen field, you need to have the right education. If you do not already have this, it is not too late, and you can easily find a course either at a college near you or online. You can learn more about your field, how to manage others and generally improve your skills. This will demonstrate that you have the necessary skills and knowledge to competently do the job. To pay for your education, private student loans are available, and this can be paid back in monthly installments to make the costs more manageable. By focusing your education on a particular niche, you will be able to focus your energy into becoming the best that you can be in that area.

Showcase Your Talents

Once you have the education in place to pursue your business, you will need to work on marketing yourself so that others can see why they should hire you or use your services. Create an online presence that showcases your professional attributes. Websites such as LinkedIn can be a great way to start. You may also like to think about setting up a blog, and this can include your portfolio of relevant work experience, examples of your work and your resume so that others can find out more about you. It is also important to note that any public accounts on social media should also reflect your professionalism as anyone can see these.

Gain Relevant Experience

Many employers now look for experience as one of their key requirements, and along with your education, this is a key part of marketing yourself successfully. Look for opportunities to add relevant experience to your resume. This could come from volunteering or taking an internship.

Give Your Employers or Customers What They Need

With specialization in business, you will be able to give your target market exactly what they need. After all, if you were looking for a specific service and someone was offering a specialization in that field, you would go for them over the person who can only offer general support. With so much competition out there, you need to set yourself apart to get noticed. By specializing in business, there is going to be less competition from your competitors because you will be an expert in your chosen field, and you can make sure that you are the best.

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Get your remittances in dollars – Ecobank

Ecobank Nigeria has assured its customers that they can now receive transfers from the diaspora in dollars.




In a reaction to the recent announcement by the Central Bank Nigeria (CBN) that beneficiaries of remittances can now receive their transfers in Dollars or opt to have funds paid directly into their domiciliary accounts, Ecobank Nigeria has assured its customers that it will put the necessary processes in place to make this happen seamlessly.

Patrick Akinwuntan, Managing Director, Ecobank Nigeria, in a chat with the Media in Lagos said Ecobank is taking steps to see the immediate implementation of this policy. He encouraged Nigerians in the diaspora and their loved ones here in Nigeria to take advantage of the policy by opening the Ecobank domiciliary account or reactivating their inactive domiciliary account with the bank.

“We are leaving no stone unturned to ensure that our customers instantly receive their transfers as cash (USD) or transfers into their domiciliary accounts. Our customers have the flexibility to choose the mode of receipt that suits them. It is strictly on their terms,” he said.

He went on to say, “Our proprietary money transfer platform, Rapidtransfer, available on the App Store and Play Store, makes it possible for Nigerians abroad to remit home instantly at very affordable charges. We have also just launched a new version, Rapidtransfer International, specifically for Nigerians living in Europe. The functionality of both apps is being enhanced to meet this new requirement.”

Ecobank also stated that it is collaborating with other remittance partners (Western Union, MoneyGram, Ria, Small World etc.) on this new development in a bid to deliver maximum value to its customers.

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In the same vein, Olukorede Demola-Adeniyi, Head, Consumer Banking, Ecobank Nigeria, said the Nigerian diaspora community makes significant contribution to the economy and Ecobank is committed to supporting them by providing advisory services, remittance solutions, investment options and financial planning.

To lend credence to this, Ecobank recently held a Diaspora Summit with major stakeholders in commemoration of Nigeria’s 60th Independence Anniversary.

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How Bitcoin comes in handy in moments of uncertainty

There is no better time for Bitcoin adoption and Patricia is the best choice.



Over $500 million dollars worth of Bitcoins withdrawn from BitMEX

We are at a turning point in history. The outbreak of COVID-19 has changed not only our social plans. It disrupted every aspect of life, from social interactions to the global economy. While many are wondering what the economy will look like after the crisis. While fighting COVID-19 in other countries, such as Nigeria, other problems have arisen, as seen after the #ENDSARS protest.

In the aftermath of the coronavirus crisis, one thing is certain: governments and central banks are struggling to find solutions. Moreover, it seems that their efforts were exhausted already at the start. The history of money is sometimes marked by radical systemic changes.

Bitcoin was created in 2008 in response to the financial crisis, and the current global chaos has allowed it to assert itself as an alternative and new asset class. However, when liquidity is needed, as it is now, everything is sold, especially risky assets.

Bitcoin (BTC) is now regarded as “digital gold” and a safe-haven currency more than ever before.

(READ MORE: Why Bitcoin might go for $3 million in 2025)

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John Bollinger, the creator of the Bollinger Band, rightly noted that during a crisis, investors will “sell whatever they can sell,” and only after the assets have been converted into cash, they will invest in anti-crisis assets.

Bitcoin has this advantage – firstly, Bitcoin prices are regulated without any intermediary intervention and are based solely on supply and demand. The number of Bitcoins that can be created is limited to 21 million, which means that unlike traditional fiat currency, new Bitcoins cannot be arbitrarily printed.

While Bitcoin may not necessarily rise during a crisis, it follows supply and demand drivers, which can be useful for risk management. It will be a clear advantage for our traditional monetary system to have alternatives to resort to in times of crisis.

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It’s Time to Accept Bitcoin and Patricia Is the Best Choice

In the face of an expanding global crisis, the first and largest cryptocurrency Bitcoin (BTC) has managed to show a positive trend, doubling its value in the past few weeks. BTC/USD is up 40% since early October and 7% in just the first week of November, trading above $ 15,000 and hitting its highest level in nearly three years.

(READ MORE: Unknown entity transfers $115 million worth of Bitcoins)

A peaceful protest called #EndSARS, organized by Nigerian youths demanding the dissolution of the Special Anti-Robbery Unit (SARS) and other reforms in the Nigerian Police Force (NPF) was followed by a crisis. What began as a peaceful demonstration by thousands of young people turned into chaos after the protests were overrun by hooligans.

The hijacking of protest was later characterized by mob attacks on security personnel, assassinations, and vandalism of public and private property, including ATMs. Consequently, people don’t have cash, banks are locked, ATMs are looted and there is nowhere to get cash, if the adoption of Bitcoin was massive, these problems would be easily solved.

Bitcoin works everywhere and always. As with email, you don’t have to ask the recipients to whom you are sending Bitcoins to use the same software, wallets, or service providers. You just need their bitcoin address and then you can transact with them anytime you want. The Bitcoin network is always up and running and never sleeps, even on weekends and holidays.

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There are no fees to receive Bitcoins, and many wallets allow you to control the amount of commission you need to pay when you spend. Most wallets have reasonable fees by default, and higher fees can help you confirm your transactions faster. Fees are not related to the amount transferred, so you can send 100,000 Bitcoins for the same fee as sending 1 Bitcoin.

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(READ MORE:Crypto millionaire carts away with $224 million worth of Bitcoin)

Sending Bitcoins across the border is as easy as sending them across the street. There are no banks to keep you waiting for three business days, no additional fees for international transfers, and no particular restrictions on the minimum or maximum amount you can send.

Finally, Bitcoin transactions are protected by military-grade cryptography. No one can take your money or make a payment on your behalf. As long as you take the necessary steps to secure your wallet, Bitcoin can give you control over your money and a solid level of protection against many types of fraud.

There is no better time for Bitcoin adoption and Patricia is the best choice.

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Ecobank Nigeria launches Smart SME Agency Banking campaign to empower small businesses

The campaign aims to create self-employment for new entrepreneurs and help diversify income streams of existing small businesses across Nigeria.



Ecobank, Ayo Adepoju's appointment

Ecobank Nigeria has launched Smart Small And Medium Enterprise (SME) Agency Banking campaign targeted at empowering 100,000 entrepreneurs under the Ecobank SME and Agency Banking proposition.

Emeka Agada, Head of SME, Ecobank Nigeria, said the initiative was introduced in line with the bank’s commitment to support the Federal Government and Central Bank Of Nigeria vision for financial inclusion across the country.

Aside improving financial inclusion, this campaign also aims to create self-employment for new entrepreneurs and help diversify income streams of existing small businesses across Nigeria. He reiterated that Ecobank has made it easy for entrepreneurs and small businesses to become the Bank’s Agents under this initiative.

“This laudable initiative is to empower small businesses and create new entrepreneurs. It is open to every honest and enterprising adult capable of using smart phones and/ or Point of Sale (PoS) Machines  as well as every small and medium enterprise subject to their meeting the terms and conditions as set out for Agents. Why not join the Ecobank Smart SME Agent network today and become a mobile financial services provider?“ he stated.

Mr Agada explained further that an Xpresspoint agent could perform basic banking services such as account opening, deposit collection for Ecobank, interbank transfers to other banks, card and card-less withdrawals, bill payment, airtime top-up, remittance services amongst others. He said Agents will earn money through-fees and commission on all successful transactions done through the agency. Ecobank will also train the agents and provide branding materials for free.

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In her comment, Mrs. Nike Kolawole, Head Ecobank Agency Network lauded the Initiative and added that the Ecobank Agency proposition remains the best in the industry today. She encouraged small businesses to partner with the bank to drive financial inclusion and employment.

On a general note, Mrs. Kolawole emphasized that “banking has greatly evolved and has become closer to the people. With the introduction of Agency banking, no one needs to visit a bank branch to carry out a transaction. With your phone, you can perform your own transaction or perform transactions for other people on behalf of the bank and earn commissions. I encourage the youth and owners of small businesses (men and women) to use this initiative to expand their revenue streams while offering this value-added service to customers”.

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