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Who is the CEO of Cadbury Nigeria Plc?

Ever wondered who the Chief Executive Officer of Cadbury Nigeria plc is? Well, he is Nairametrics’ CEO of the week. Get to know him.



Muhammad Amir Shamsi, CEO of Cadbury Nigeria Plc?
Cadbury Nigeria Plc is one of Nigeria’s leading operators in the fast moving consumer goods market. The company has a wide array of consumer goods that are loved and consumed by many Nigerians daily.
After a tumultuous 2016, largely due to poor financial performance, a new Chief Executive Officer was brought onboard to try and redirect focus. So far, it is safe to say that the man in question has performed considerably well.
 However, not a lot of people seem to know who the CEO is. This brings us to the question of the moment who is the CEO of Cadbury Nigeria plc? Well, his name is Mr Muhammad Amir Shamsi, and he is Nairametrics’ CEO of the week. Get to know him.

Shamsi’s background: his nationality and educational background

Mr Muhammad Amir Shamsi is a Pakistani national who assumed office (on February 1st, 2017) as the Chief Executive Officer of Cadbury Nigeria Plc. Mr Shamsi is an alumnus of Southeastern University’s Pakistan campus, Greenwich University. There, he bagged a bachelor’s in business administration (Marketing) in 1998. He also studied for a Master’s in Business Administration (MBA) at the same institution, graduating in 2001.

His professional experiences 

Having worked in companies located across continents such as Asia Pacific, North America, and of course Africa, Mr Shamsi can best be described as a globally experienced corporate personality. Since 1998, which also happens to be the year he graduated from university, he has been working different jobs in different companies around the world. This gives him some twenty-one years’ experience as a business executive.

Details of his rise through the corporate ladder

According to information contained on his LinkedIn page, Mr Shamsi’s first ever job was his position as an Assistant Brand Manager at O.J Foods, a licensee of Nabisco International. He worked this job for two and a half years, precisely between July 1998 and October 2000. Between November 2000 and October 2001, he was an Account Planner at Orient McCann Erickson. He later left Orient McCann for GlaxoSmithKline, where he worked in the Consumer Health care segment between November 2001 to September 2004 as a Brand Manager.
Between October 2004 and May of 2009, Mr Shamsi worked in the Pakistani paint industry where he occupied different key executive positions such as Marketing Manager and National Sales Manager. These companies include Wall Paints Pakistan, and ICI Paints Pakistan.

His foray in the biscuit business: June 2009 to September 2013

Between June 2009 and July 2010, Mr Shamsi worked as the General Manager (Marketing) at Continental Biscuits, a joint venture partner with Pakistan’s Kraft Foods. He would later work as the Director of Marketing at Kraft Food between August 2010 and July 2012, and then as the Head of New Categories and Innovation at the same company from August 2012 to September 2013.

Joining Mondelez International, the parent company of Cadbury Nigeria Plc

Shamsi worked as the Marketing Director of Mondelez International’s West Africa (Cadbury Nigeria) operation between October 2013 and December 2015. For one year, he worked as the Global Innovation Director at Mondelez International’s headquarters in Chicago.
He was appointed the Chief Executive Officer of Cadbury Nigeria Plc in early 2017, after the expiration of Mr Roy Naaman, the former CEO.

How has the company fared under him? 

For full-year 2017, Cadbury Nigeria Plc recorded increase in revenue which stood at N33 billion, compared to N29.9 billion in full-year 2016. The company’s profit after tax for the year also stood at N299.9 million, marking a 200% increase compared to the N296.4 loss after tax that was recorded in the preceding year.
The company is projected to declare yet another profit for full year 2018, judging by the unaudited financial statement for the third quarter period so far released. According to the result, revenue stood at N26.9 billion compared to N24.3 billion in 2017. Profit after tax for the Q3 2018 period also stood at N171.9 million, compared to a loss after tax of N64.4 million.

In conclusion

So, now you know who the CEO of Cadbury Nigeria Plc is; just in case you never did. And it is not wrong to state that he has already started off on a good note. In the meantime, however, Nairametrics will continue to observe Cadbury Nigeria Plc’s performance under Mr Shamsi.

Mr Muhammad Amir Shamsi, signs partnership with Nigerian Football Federation on behalf of Cadbury Nigeria Plc

Emmanuel is a professional writer and business journalist, with interests covering Banking & Finance, Mergers and Acquisitions, Corporate Profiles, Brand Communication, Fintech, and MSMEs.He initially joined Nairametrics as an all-round Business Analyst, but later began focusing on and covering the financial services sector. He has also held various leadership roles, including Senior Editor, QAQC Lead, and Deputy Managing Editor.Emmanuel holds an M.Sc in International Relations from the University of Ibadan, graduating with Distinction. He also graduated with a Second Class Honours (Upper Division) from the Department of Philosophy & Logic, University of Ibadan.If you have a scoop for him, you may contact him via his email- [email protected] You may also contact him through various social media platforms, preferably LinkedIn and Twitter.

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Billionaire Watch

Meet King Maha of Thailand, the richest royal figure in the world

The Thai king, Maha Vajiralongkorn is several times wealthier than his British counterpart.  



When it comes to monarchies and royal families, the British Royal Family is easily the most revered of them all. One might begin to think they are the wealthiest. Well… they are not! 

They are not even in the top five list of wealthiest royal families. 

In today’s article, we will look at a monarch who is several times wealthier than his British counterpart.  

READ: The UK Royal Family is worth $28bn, here’s how they make their money

Meet King Maha Vajiralongkorn 

The 63-year-old king of Thailand who took over his father’s throne is currently the wealthiest royal figure in the world. His late father King Bhumibol Adulyadej passed in 2016 and was the longest-serving monarch in the world. 

After the coronation of the new King Maha Vajiralongkorn, a strange communique was published on the royal website. The entire portfolio of the Crown Property Bureau was to be transferred into the hands of the new king.  

Before this announcement, The royal portfolio worth over 40 billion dollars was held by the king on behalf of the nation but now it was to be transferred to the new king. Subsequently, King Maha officially became the richest monarch in the world with a personal net worth and assets valued at $43bn according to the South China Morning Post.  

READ: There are only 15 black billionaires in the world, here are the top 10


King Maha’s major assets  

The bulk of King Maha’s net worth comes from three major assets:

  • A 23% stake in Siam Commercial Banks, one of the largest commercial banks in Thailand. The bank is valued at $1.7bn according to the Financial Times.  
  • A 33.6$ stake in Siam Cement Group which is the country’s largest industrial conglomerate.  
  • 16,000 acres of prime Thai land and over 40,000 rental leases with developers. 

READ: Queen Elizabeth II Isn’t As Rich As You Think

A call for change  in Thailand

According to Financial Times, recent protests and critics have called for a serious review of the monarchy’s grip on the country and its finances. The protesters led mostly by students are of the opinion that public funds should not be made available for a king.  

Thailand runs a system of government known as Constitutional Monarchy where the king is the Head of State.  

King Maha’s lifestyle of luxury  

King Maha spends most of his time in Germany and has a stunning fleet of 38 aeroplanes and helicopters. His second wife Queen Sineenat is a trained military pilot.  

King Maha owns the largest faceted diamond, a 546.67-carat brown diamond.  

READ: A Look back at Jay Z’s Road to Billionaire Status

Jaiz bank

What you should know  about the Thai economy

Thailand is the eighth largest economy in Asia and the 22nd largest export economy in the world.  

The GDP of Thailand is calculated as $505 billion, which results in a GDP per capita of $7,274.  

King Maha is the richest royal figure in the world and he is closely followed by the Sultan of Brunei Hassanal Bolkiah and the king of Saudi Arabia Salman bin Abdulaziz Al Saud.  

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Ibiene Okeleke: A diva in HR and Management

Ibiene Okeleke is an Executive Coach passionate about people development, career development and youth empowerment.



With about three decades of a rich and boisterous career across the financial and the energy sector, Ibiene Okeleke has earned bragging rights not just for her skills but her results and accomplishments across human resources and retail banking.

Through the years of working in different firms, Okeleke has shown skills in business development, negotiation, succession planning, talent management, organisational development and job evaluation.

READ: Nigeria’s Energy boardrooms: Why are the women outside? 


Ibiene got admitted into the University of Lagos in 1989 and obtained her first degree in Industrial Relations & Personnel Management from the University of Lagos in 1993. Okeleke got a quick career start immediately, obtaining the rest of her degrees while working.

She completed an MBA at the IESE Business School, University of Navarra, Spain in 2002, and also got an Advanced Human Resources Executive Degree from the Ross School of Business, University of Michigan.

Okeleke has also completed a Strategic Human Resource Training course at Harvard Business School, and she is a certified Prince 2 Practitioner.

She has a LinkedIn certification in Leadership Foundation: Leadership Styles and Models; Creating a Communications Strategy; and How to Create and Run a Brilliant Remote Workshop. She also has a Coursera certification in the Electric Industry Operations and Markets.

READ: 7 female executives under 40 in FinTech


Career Progression

Okeleke started out her career in 1994, at Inlaks Computers as HR Officer and spent 5 years in the position.  She joined FSB International Bank Nigeria as a Human Resources Officer and spent nine months in the role before heading the Liability Generation Unit of the bank until Feb 2001.

She went on to lead the Human Resources department at Bond Bank Nigeria for the rest of 2001 and later, at Assurance Bank Nigeria Ltd between 2002 and 2006.

Her foray into the energy and power sector started with a role as the Group Head of Human Resources at the Sahara Group in 2006. After the privatisation of the power sector in 2013, she moved to Ikeja Electric as the Chief Human Resources and Administrative Officer and positioned the company to become one of the most notable and leading distribution companies in Nigeria.

In May 2019, she resumed at Energy Training Center (ETC) as the Managing Director. As the leader of this strategic learning academy, she has positioned the institution to provide a wide range of learning interventions for the entire Energy sector. The Academy is focused on capacity building through bespoke learning experiences with the perfect blend of technologies and techniques to achieve organizational and personal success.

Ibiene Okeleke is also an Executive Coach passionate about people development, career development and youth empowerment, and serves as an adviser on some Not-For-Profit Boards.

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