• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result

3 Simple Steps Of Naming Your Startup

Ugodre Obi-chukwu by Ugodre Obi-chukwu
June 8, 2013
in Uncategorized
Share on FacebookShare on TwitterShare on Linkedin

NAMES

One of the first–and most difficult–things an entrepreneur has to do: Name the company.

1. Do no harm. “It’s better to have a neutral name, that’s easy to remember, easy to style, easy to pronounce, with no obvious negative connotations or limitations. A name that can’t be confused with competition,” said Heyward.

RelatedStories

Investing

Why the average Nigerian should consider investing rather than financial trading

March 17, 2024
family members, financial demands

Handling financial demands from extended family members

February 26, 2024

Think of your name as a blank canvas that can be styled to your messaging and the product experience itself.

Don’t worry about coming up with a name that is going to express everything that your business does, advised Heyward. “Chances of that happening in one simple word are very, very slim,” she said.

2. Own it. Literally. There is a lot of competition in the start-up space, noted Heyward. In order to really own your name, you need to own namethe URL; especially, if you are launching a web company.

While the URLs can be adjusted or modified, they do need to link back to your name and brand. Heyward warned that picking a name with a URL availability can be disheartening and frustrating process.

“We go through a lot of names that get discarded” just because of that reason, she said.

3. Give the right impression. “Think about the company that you want to launch. Make sure that you are getting it right in terms of category, the target and the tone. This is pretty basic, but you wouldn’t want a light hearted, silly name for something that’s very serious and vice versa. And at the same time, you wouldn’t want something dry for a fun company,” said Heyward.

INC.COM 3 Simple Principles of Naming Your Start-Up

 

 

Tags: Family FinancePersonal Finance
Ugodre Obi-chukwu

Ugodre Obi-chukwu

Ugo Obi-Chukwu "Ugodre" is the Founder, Publisher, and Chief Analyst of Nairametrics, a leading business and financial news online platform in Nigeria. Ugo is also the Chief Editor of the Nairametrics “Blurb” Opinion pages. Follow Ugodre on Twitter @ugodre and Instagram @ugodre Email: ugodre@nairametrics.com

Related Posts

Investing
Financial Literacy

Why the average Nigerian should consider investing rather than financial trading

March 17, 2024
family members, financial demands
Financial Literacy

Handling financial demands from extended family members

February 26, 2024
Personal finance
Financial Literacy

A Guide for Nigerians on Managing Personal Finances in Turbulent Times

August 29, 2023
How inflation affect your personal finance
Economy

How inflation affect your personal finance

August 13, 2023
Personal finance
Financial Literacy

Personal finance tips for the month of August

July 31, 2023
Insurance, Personal finance
Financial Literacy

Why you should consider insurance in your personal finance

July 21, 2023
Next Post

Enugu State Hands Over Flour Mill To Vietnamese Company For Resuscitation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank
Zenth Bank








DUNS

Recent News

  • FG conducts first-ever entrance exam into technical education Class 1 for 29,256 candidates in Nigeria 
  • Israel-Iran conflict could trigger drop in FDI, portfolio inflows – SBM Intelligence warns Nigeria, West Africa 
  • Lagos state govt warns communities near rivers and lagoons of dangerous flash floods 

Follow us on social media:

Recent News

FG conducts first-ever entrance exam into technical education Class 1 for 29,256 candidates in Nigeria 

FG conducts first-ever entrance exam into technical education Class 1 for 29,256 candidates in Nigeria 

June 16, 2025
Israel-Iran conflict could trigger drop in FDI, portfolio inflows – SBM Intelligence warns Nigeria, West Africa 

Israel-Iran conflict could trigger drop in FDI, portfolio inflows – SBM Intelligence warns Nigeria, West Africa 

June 16, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics