Over the past eight years, Netflix has invested over $23 million in Nigerian films, helping elevate Nollywood to international recognition.
As part of its strategy to expand African content, Netflix’s support has included not just acquisitions but also exclusive commissions, aiding in the production of groundbreaking films that have captivated global audiences.
Despite recent reports of Netflix scaling back its commissioning efforts, focusing now on acquiring films that meet its production standards, the platform has still played a pivotal role in shaping Nollywood’s global presence.
From 2016 to 2022, Netflix’s contribution extended beyond financial investments, including support for film schools and other initiatives aimed at growing the African film industry.
In light of these changes, Nairametrics is spotlighting top Nigerian producers who have successfully partnered with Netflix over the years, showcasing the diversity and creativity of Nollywood.
These producers have not only helped create films that have achieved global acclaim but have also contributed to the growth of a sustainable film industry that continues to push boundaries.
As Netflix redefines its strategy in the African market, the legacy of these partnerships remains a significant part of the narrative for Nigerian cinema’s international success.
Chinny Onwugbenu is a prominent Nigerian film producer recognized for her significant contributions to Nollywood. She is best known for her work as the co-producer of Road to Yesterday (2015) and as the producer of Lionheart (2018), the first Nigerian film acquired by Netflix.
Chinny Onwugbenu graduated with a degree in Economics from Pennsylvania State University in 2006.
In 2010, she earned her MBA from the UCLA Anderson School of Management, which helped shape her business acumen in the entertainment industry. In 2015: Chinny co-produced Road to Yesterday, a drama film that was well-received for its portrayal of love, loss, and reconciliation. The film won Best Movie (West Africa) at the 2016 AMVCA (Africa Magic Viewers’ Choice Awards).
Lionheart
- In 2018 she produced Lionheart, a milestone in Nollywood history. Directed by Genevieve Nnaji and co-produced by Chinny, the film premiered at the Toronto International Film Festival and was quickly acquired by Netflix.
- It marked Netflix’s first original Nigerian film, receiving global recognition and acclaim.
- The film, set in Nigeria’s transportation industry, follows Adaeze Obiagu (played by Nnaji), a woman who steps into leadership after her father’s illness, navigating family and societal challenges in a male-dominated world.
- Lionheart was a cultural milestone in Nollywood, celebrated for its heartwarming story of resilience, teamwork, and family. It also made history as Nigeria’s first-ever submission for the Oscars in the Best International Feature Film category.
