Over the past eight years, Netflix has invested over $23 million in Nigerian films, helping elevate Nollywood to international recognition.
As part of its strategy to expand African content, Netflix’s support has included not just acquisitions but also exclusive commissions, aiding in the production of groundbreaking films that have captivated global audiences.
Despite recent reports of Netflix scaling back its commissioning efforts, focusing now on acquiring films that meet its production standards, the platform has still played a pivotal role in shaping Nollywood’s global presence.
From 2016 to 2022, Netflix’s contribution extended beyond financial investments, including support for film schools and other initiatives aimed at growing the African film industry.
In light of these changes, Nairametrics is spotlighting top Nigerian producers who have successfully partnered with Netflix over the years, showcasing the diversity and creativity of Nollywood.
These producers have not only helped create films that have achieved global acclaim but have also contributed to the growth of a sustainable film industry that continues to push boundaries.
As Netflix redefines its strategy in the African market, the legacy of these partnerships remains a significant part of the narrative for Nigerian cinema’s international success.
Chinenye Nworah, also known as Chichi Nworah, is a Nigerian media entrepreneur and film producer renowned for her work in the entertainment industry.
She is the founder of Giant Creative Media and is best known as the executive producer and producer of the Netflix original series Shanty Town (2023), which was one of the most-watched TV series in Nigeria and the second most-watched in Africa in 2023. She also produced Slum King, which won the AMVCA 2024 Best MNET Original Series award.
- Shanty Town
- Follows the story of three Lagos State hustlers (Ini Edo, Nse Ikpe-Etim, and Nancy Isime) who unite to wage war against the biggest and most ruthless crime ring in the state.
- From January to June 2023, the series accumulated 27.3 million viewing hours, placing it second only to South Africa’s Unseen, which recorded 60 million hours.
- The film depicted the tumultuous and shadowy existence of the Lagos underground, highlighting the increasing demand for authentic African narratives told by African voices.
- The movie features a star-studded cast including Ini Edo, Chidi Mokeme, Nse Ikpe-Etim, Mercy Eke, Nancy Isime, Zubby Michael, Uche Jombo, RMD, and Peter Okoye (Psquare).
