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Home Companies Corporate Updates

When was the last time you bought a newspaper?

NM Partners by NM Partners
July 13, 2023
in Corporate Updates
When was the last time you bought a newspaper?
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For some of us, taking a glance at the dailies has become a daily ritual. Regardless of the time of day, you’ll find me eagerly calling the vendor to confirm when my copy will be delivered.

As a media manager, staying up to date with the latest industry trends and news across various channels is not just a habit, but a passion.

Beyond that, the real passion is to be able to provide insightful analysis and guidance on the most effective media platforms for strategic communications advisory, and ultimately, never to be caught unaware especially when it comes to matters that matter.

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While it’s no secret that traditional platforms have experienced a significant decline in circulation and readership, mainstream platforms still maintain their strength and credibility as the primary source of news in Nigeria.

According to a report published by World Press Trends, digital reader revenue and digital readership continued to increase significantly – the figures went up by 27% and 36%.

This figure continues to increase and is likely to be a key driving force for sustainable revenue growth in the media industry.

The way people consume news is evolving, and consumer behaviour has changed.  Seeing many media publications adapting to these changes to stay in business and be relevant is interesting.

As my MD will usually say “Innovate or die”, I believe the goal is to stay in business.

As such, many newspaper outlets have now embraced a subscription-based digital model to expand their reach and cater to a wider audience.

In addition to adopting e-copy versions of their print publications, mainstream platforms have also established a robust social media presence and tailored their news content to engage online audiences through podcasts, YouTube, and other social platforms.

To my industry colleagues, it’s crucial to consider some of these significant mainstream platforms that have effectively transitioned to the digital landscape when creating a media amplification plan.

Staying up to date on emerging trends, technologies, and communication tools can help adapt strategies to meet the ever-changing comms needs.

Terry Kunle, media manager, AT3 Resources writes from Lagos.


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NM Partners

NM Partners

"NM Partners" encompasses a diverse range of articles and content published on behalf of various organizations, including corporate entities, government and non-governmental institutions, academic bodies, and key stakeholders in the economic sphere. This content spectrum covers press releases, formal announcements, specialized content, product promotions, and a variety of corporate communications tailored to engage our readership. Notably, a portion of these articles are sponsored content. At Nairametrics, while we provide a platform for these diverse voices, it is important to clarify that our relationship with the content under "NM Partners" does not imply endorsement or affiliation. The responsibility for the content accuracy and viewpoints expressed rests solely with the respective contributors. Nairametrics maintains a firm commitment to editorial independence and integrity. Consequently, we do not assume responsibility for any of the content published under "NM Partners." For any inquiries, comments, or feedback regarding the content featured in this section, we encourage open communication and can be reached at info@nairametrics.com. Additionally, we invite our readers and contributors to familiarize themselves with our Paid Post Guidelines, which outline the standards and processes governing paid content on our platform.

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