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Only 15.8% of Nigeria’s population is active on social media – Digital Report 2021

Digital Report 2021 has given essential insights into digital use in Nigeria.




Only 15.8% of Nigeria’s population is active on social media and the most visited sites in Nigeria are Google, Bet9ja and Facebook.

This data are more is captured in the recently released Digital Report 2021 contains all the latest internet stats, mobile stats, and social media stats for Nigeria, giving essential insights into digital use in Nigeria in 2021.

Nigerians are fast adopting new technology as internet usage in Nigeria grows to an all-time high.

The internet has become part of everyday life not just in Nigeria, but all over the world. There are 7.8 billion people in the world; 53.6% (4.20 billion) of the population are active on social media while 4.66 billion people use the internet.

Many Nigerian youths are fueling this wide internet adoption as they are the largest consumers of the internet and technology services. There’s a huge opportunity to help new users engage with technology as the internet has proven beneficial to both new users and the key industry players that facilitate that connection.

How Nigerians use the internet in 2021

Digital Reports 2021 showed that in a country with a population of 208.8 million citizens, only 33 million are active on social media, which is just 15.8% of the nation’s population. Meanwhile, we have 104.4 million internet users in the country. We have had a 22.2% increase in the number of social media users.

The report found that Nigerians spend an average of 3 hours, 41 minutes using social media and 4 hours, 55 minutes using mobile internet in a day.

Most visited sites in Nigeria

Nigerians spend a great deal of time online via phones or laptops. While most users spend time on different apps, others are busy on the web. The most visited site in Nigeria is Google with a total visit of 220 million. Users spend an average of 18 minutes, 14 seconds on google. The next on the list is Nigeria’s Bet9ja with a total visit of 86.1 million with an average time of 25 minutes and 58 seconds.


Smart home device usage

Nigerians are fast adapting to digital trends in the world and one of such is the smart home devices. A lot of people have found ways to make their lives easier. According to the report, over 1.24 million homes have smart home devices. These homes spend an average of 87 dollars on their smart home devices.

Top 10 most used social media sites

Social media plays an essential role in the lives of people. In recent years, a large number of Nigerians have adopted various social media platforms as a way to express themselves.

The report found that WhatsApp is the most active social media platform in the country with over 93% of users. The second is Facebook at 86.2%, YouTube is third at 81.6%, followed by Instagram at 73.1%, and Facebook messenger at 67.2%.


Digital payment in Nigeria

From the report, there are 64.69 million people making digitally enabled payment transactions. 9.14 million people used an online food delivery service to order food, 1.85 million people used a ride-hailing service.

In 2020, a total of 233.9 million dollars was spent on digital ads with 128.1 million dollars spent on search ads, 62.16 million spent on social media ads.

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e-Commerce use in Nigeria

With Internet penetration in Nigeria rising, a large number of people have adopted e-Commerce services. The largest product segments in Nigerian e-Commerce are accommodation, fashion, electronics, food.


The consumer goods e-commerce market is valued at 4.95 billion dollars. The number of people purchasing consumer goods via the internet is 64.69 million with an average annual spend of 77 dollars per user.

Nigeria has improved greatly in terms of internet adoption, but there is still a wide gap to be filled.

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Janet John is a graduate of Chemical Engineering from the University of Uyo. She specializes in technical writing where she creates easy to read documentation, articles to clearly and efficiently explain highly complex processes. When she is not writing, she works as a freelance front-end developer

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TCN hits power transmission of 5,615.40MW

The TCN has broken its own transmission record twice in the space of a week.



TCN MD Abdulaziz, four other directors receive appointment letters

The Transmission Company of Nigeria (TCN) announced that it hit another record milestone on transmission, as it recorded a national peak of 5,615.40MW.

This was disclosed in a statement by Ms Ndidi Mbah, General Manager, Public Affairs, TCN, on Tuesday in Lagos, she added that the TCN hit the record on the 28th of February.

The TCN added that the transmission was distributed at a frequency of 50.20Hz by 9.30 pm of the same day, as the TCN has broken its own transmission record twice in the space of a week.

“Also, on Feb.26, 2021, TCN equally transmitted a new Maximum Daily Energy of 116,891 14MWH which is higher than the previous value of 116,121 42MWH achieved on Feb. 25, 2021 by 769.72MWH,” the TCN said.

Mr Sule Abdulaziz, Managing Director, TCN, said the company would remain focused on its goal to complete ongoing projects and undertake new ones as it strives to put in place a robust transmission and, despite challenges posed by vandalism and insecurity.

What you should know 

  • Nairametrics reported on March 1st that The Transmission Company of Nigeria announced it has broken its transmission record once again, after hitting a record of 5,584.40 MW.

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Billionaire Watch

Battle of Titans: Elon Musk, Jeff Bezos share world’s richest title

Stiff competition prevails as both Jeff Bezos and Elon Musk share the world’s richest title.




The battle for the worlds richest has suddenly become so intense that both Elon Musk and Jeff Bezos both share the world’s richest man title on the account they both have a net worth of $184 billion.


Bezos, the man behind the world’s most valuable retail company, Amazon, has steadily been seeing his wealth valuation appreciate amid high market volatility currently prevailing at global financial markets.

The 49-year-old self-made billionaire, Elon Musk is sharing, the world’s richest when recent data revealed Tesla recorded impressive gains of about $9.75 at the end of Monday’s trading session.

Investors are currently increasing their buying pressure on Tesla as they weigh reports that the electric vehicle industry is expected to grow into a $5 trillion market over the next decade, thereby giving the world’s most valuable car company room for more upside.

It’s important to note that both mega billionaires have in recent times focused their considerable brainpower on space technology as Bezos recently accelerated his space-travel efforts through his firm popularly known as Blue Origin.

Recent reports suggest SpaceX founded by Musk raised another $850 million this month from a group of leading institutional investors led by Sequoia Capital.

Such investment now puts SpaceX’s valuation at $74 billion, a 60% jump from August, and helped boost Musk’s net worth by about $11 billion, according to the index.

Bezos who is now the Chairman of the $1.58 trillion valued company, Amazon has about $9.63 billion cash in the bank.

The online retail giant returns have under his tenure as the chief executive officer of the e-commerce giant actually ranked second among all S&P stocks since the IPO in May 1997.

The 57-year-old billionaire is the founder of Amazon, the world’s biggest online retailer company on earth. The American-based company sells books, household goods, and other retail products through its flagship platform.

His company also controls the Whole Foods grocery chain and offers video streaming services and remains the biggest cloud computing provider worldwide.

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That being said, both Elon Musk and Jeff Bezos’s wealth valuation would currently buy 107 million troy ounces of gold or 2.91 billion barrels of crude oil.


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