Connect with us
Stanbic IBTC
Polaris bank
Fidelity ads

Personal Finance

How to fund your business without a debt sentence (Part 2)

These are the seven key attributes that attract investors’ funding.



The Companies and Allied Matters Act, CAMA

…continued from last week’s article and you can read the first part here

The Seven Key Attributes that Attracts Investors Funding

1. A Wealth Creating Entrepreneur

The first attribute of businesses that attract funding is that they are run by a wealth creator. A wealth creator is anyone with the ability to create wealth from scratch. And there are two attributes that make a wealth creator. The first is Personality and the second is skills. Personality in this case has nothing to do with whether you are an introvert or an extrovert. But has everything to do with possessing certain abilities that are attractive to wealth. There are six key abilities that make a Wealth-creator.

The first ability is a Positive Attitude. All wealth creators have a positive mental attitude. They see themselves, other people, and the world from a healthy perspective.

The second ability is clear Communication. All wealth creators are great communicators. They speak, write, and send clear messages that are simple and easy to assimilate. They also ask meaningful questions, listen to customer’s feedback, and are able to sell their ideas.

The third ability is Focus. All wealth creators are focused people. They created wealth through a prolonged focus on a worthwhile goal. Focus is critical for wealth creation and businesses that attract funding must have a sharp focus.

The fourth ability is Confidence. Confidence is proof of competence and all great entrepreneurs have Confidence, self-mastery, and a healthy self-esteem.

The fifth ability is Integrity. Integrity builds trust and trust is the bedrock of every business relationship. Thus businesses that attract funding are run by trustworthy and credible people.

The sixth ability is Resilience. Great entrepreneurs are all resilient people. Resilience is the ability to go through repeated setbacks without giving up. It is the bounce-back ability and bouncing out of setbacks quickly is critical for business success.

These are the six abilities that turn an entrepreneur into a wealth-creating personality. And investors are attracted to these kinds of entrepreneurs.

The second thing entrepreneurs must have to attract funding is skills. And there are three important skills necessary for creating wealth. The first is creativity or innovation skill. The second is relationship building skills. And the third is marketing and sales skills. These three skills are valuable because they can be used to create wealth from scratch. They are useful to help entrepreneurs bounce out of a negative situation or setback.

2. A Profitable Business Idea

A business that is based on a profitable business idea is attractive to investors. A Profitable business idea is an idea that solves a real problem in a new or unique way. That is this idea must fill a gap in the marketplace that is important to the target customers. And it must also solve the problem in a new or unique way. Profitable business ideas thus have two great characteristics. The first is the ability to close gaps in existing solutions. And the second is the ability to innovate on existing solutions.

bitcoin train

These two characteristics are important because fundamentally human needs do not change. What change is the way and manner these needs are met. When you close a gap in the marketplace you help customers see what is no longer acceptable and what is missing in the market. And when you innovate upon existing solutions you show customers another way of solving their problems.


3. The Business Owner invested capital

No Investor wants to invest in a business that is lacking in the business owner’s own money. The reason for this is simple. Money goes where the heart goes. And if a business owner’s money is not in the business his heart is not there. Although many may claim that their lack of personal funding is due to the lack of money. But when you look closely you find that this is not true.

Jaiz bank ads

There are three truths present each time a business owner funding is missing in a business. The First is misplaced Priorities. Most people have the capital for funding their business tied up in personal possessions and stuff. The second is a lack of discipline. That is a lack of discipline to save and plan ahead. This is a big turnoff for investors. The third is a lack of high-income skills. This also means that the likelihood of this person succeeding in business is pretty slim. Whichever is the case for you a lack of business owner funding is not attractive to investors. To get the funding that you need you must invest in your own business and bring something to the table.

4. The Right Target Customer

The fourth attribute of a great business that attracts investors’ funding is the right target customers. The right target customer is any customer that has a problem your products or service can solve. And is willing to pay you and not any other person for it. The right customer is also that customer that is reachable, easily accessible, and aligned with your company’s goals and vision. Customers that create wealth has seven attributes that you must pay attention to. The first is that they have a problem. The second is that they are either dissatisfied with current solutions or unaware of existing solutions. The third is that they want to do something about the problem. The fourth is that they are open to trying your solution. The fifth is that they have the financial ability to take action if they like your solution. And the sixth is that they are ready to take Action Now. These six attributes must be present in your ideal customers if they are to create wealth for you. Investors are looking to fund businesses that have identified who the right customer is for them.

Coronation ads

5. A Low to zero Customer acquisition cost

If a business spends all its money on acquiring customers, the business is on a financial treadmill. Customer acquisition cost is critical for business longevity and profits. And you need to get your Customer acquisition Cost below the Lifetime Value of the Customer. This means that you must create a system that helps you acquire customers cheaply and easily. To acquire customers cheaply you must have creative skills, communication skills, and relationship-building skills. These skills will help you reach your customers, influence them the right way and convince them that your product is worthy of their cash. Keeping your customer acquisition cost low is key to attracting the right kind of investors.

6. HighProfit Margin

Profit is the life wire of a business and a great profit margin is a magnet for investors. The purpose of profits however is not just to enrich you and your Investors. But to create more room to wow and delight your customers. For example, if I have a profit margin of N50, 000 and you have a profit margin of N5, 000. I can do more for my customers than you can. I can send my customers nice birthday presents or invite them and their friends over for dinner. All of these boost brand loyalty, repeat business, and automatic customer referrals. You in contrast can do little to create this kind of effect. This means that you will work three times as hard to get any leverage from your existing customers.


However, you can’t just increase your profits from thin air. You need a strategy to expand profit margins. To do this well you need to understand that there are two types of profit. The first is the real value profit and the second is the Perceived value profit. The real value profit is limited in scope as customers at some point will begin to compare you to other competitors. If you want to increase profit margins without resistance you must focus on increasing perceived value profit. This is where profit elasticity reside. And this is because the perceived value profit is manufactured from emotions and there are no real measurement criteria or limits. Thus increasing real value profits and perceived value profit is key to attracting investors.

The problem is while most people can increase real value profit only a few know how to increase perceived value profit. This is why the most valuable products are not necessarily the most profitable products.

To increase the perceived value profit you need to know what value means to your customer. You also need to know which area of your business or product is the most fascinating to your customers. Then you need to become the best in this area. And build a solid brand around it. Products with high perceived value will always carry the highest profit margins and these are the products that are the most attractive to investors

7. The Right Timing

Businesses like fruits have ripening times and seasons. And not all businesses are ripe for the market at the same time. Thus understanding the business you are in and the timing for that business is key to success. Investors will favor businesses whose time has come over those whose time is in the future. The key to knowing the right timing for your business is knowing when your consumers are the most receptive to your solution. The right timing will always meet the customers at the time when they are most ready to buy. And this timing can be influenced by the external environment. But it can also be manufactured through creative marketing. The key to attracting investor’s funds is not to enter businesses whose timing is far into the future. Especially if you do not have the financial stamina to withstand long years of drought. But to enter businesses whose timing is right. Because only then can you create wealth with speed.

These are the seven key attributes that attract investors’ funding.

The truth is there is no shortage of funds anywhere. There is only a shortage of businesses that have the attributes investors are looking for.

So now that you know what makes businesses attract Investors funding how then can you fund your business?

Let’s see your funding options.

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Personal Finance

5C’s of creditworthiness: What lenders, Investors look for in a business plan

Business owners need to be aware of the criteria lenders and investors use when evaluating the creditworthiness of entrepreneurs seeking financing.



Five things to consider before securing a loan

Banks usually are not a new venture’s sole source of capital because a bank’s return is limited by the interest rate it negotiates, but its risk could be the entire amount of the loan if the new business fails. Once a business is operational and has an established financial track record, banks become a regular source of financing.

For this reason, the small business owner needs to be aware of the criteria lenders and investors use when evaluating the creditworthiness of entrepreneurs seeking financing.

Will the business that an entrepreneur actually creates look exactly like the company described in the business plan? Of course, not.

The real value in preparing a business plan is not so much in the finished document itself but in the process it goes through – a process in which the entrepreneur learns how to compete successfully in the marketplace. In addition, a solid plan is essential to raising the capital needed to start a business; lenders and investors demand it.

Lenders and investors refer to these criteria as the five C’s of credit.

READ: 5 ways to raise funding for your business

1. Capital: A small business must have a stable income base before any lender is willing to grant a loan. Otherwise, the lender would not be making, in effect, a capital investment in the business. Most banks refuse to make loans that are capital investment because the potential for return on the investment is limited strictly on the interest on the loan, and the potential loss would probably exceed the reward. In addition, the most common reasons that banks give for rejecting small business loan applications are undercapitalization or too much debt. Banks expect a small company to have an equity base investment by the owner(s) that will help support the venture during times of financial strain, which are common during the start-up and growth phases of a business. Lenders and investors see capital as a risk-sharing strategy with entrepreneurs.

2. Capacity: A synonym for capital is cash flow. Lenders and investors must be convinced of the firm’s ability to meet its regular financial obligation and to repay loans, and that takes cash. More small businesses fail from lack of cash than from lack of profit. It is possible for a company to be showing a profit and still have no cash – that is, to be bankrupt. Lenders expect small businesses to pass the test of liquidity, especially for short term loans. Potential lenders and investors examine closely a small company’s cash flow position to decide whether it has the capacity necessary to survive until it can sustain itself.

READ: How to scale as a small business on a budget

3. Collateral: Collateral includes any asset an entrepreneur pledges to a lender as security for repayment of a loan. If the company defaults on a loan, the lender has the right to sell the collateral and use the proceeds to satisfy the loan. Typically, banks make much unsecured loans (those not backed up by collateral) to business start-ups. Bankers view the entrepreneurs’ willingness to pledge collateral (personal or business assets) as an indication of their dedication to making the venture a success. A sound business plan can improve a banker’s attitude towards venture.

4. Character: Before extending a loan or making an investment in a small business, lenders and investors must be satisfied with an entrepreneur’s character. The evaluation of character frequently is based on intangible factors such as honesty, integrity, competence, polish, determination, intelligence, and ability. Although the qualities judged are abstract, this evaluation plays a critical role in the decision to put money into a business or not.

READ: 7 Ways to pay for your higher education

5. Conditions: The conditions surrounding a funding request also affects an entrepreneur’s chances of receiving financing. Lenders and investors consider factors relating to a business’ operation such as potential growth in the market, competition, location, strength, weakness, opportunities and threats. Another important condition influencing the banks is the shape of the overall economy, including interest rate levels, inflation rate, and demand for money. Although these factors are beyond an entrepreneur’s control, they still are an important component in a banker’s decision.

bitcoin train

The higher a smaller business scores on the five C’s, the greater its chances of receiving a loan.



Written by Chukwuma Aguwa

Jaiz bank ads

Continue Reading

Personal Finance

Don’t be fooled by COVID-related scams

Always consult the institution in charge of health-related matters to confirm any fishy information you come across.



The nature of and the manifestation of the Covid-19 disease is such that there’s only a little time available to remedy the situation before it gets chronic. Although the infection begins by exhibiting mild symptoms, if you do nothing in a short time, it could lead to death in a matter of days.

This whole picture has caused many to become desperate about Covid-related issues, launching into panic mode at the sight of any information. As a result, such people are not far away from falling for fraudsters.

With the different kinds of news flying around, you mustn’t be fooled by Covid-related scams.

The Coronavirus threatens the health of millions of people around the world daily, also killing thousands along the way. To curb the spread and remedy the situation, bodies like the CDC, WHO, and every country’s local health organisation like the NCDC, frequently circulate information around communities. However, it has also led to fraudsters taking advantage to provide fake news, and even asking for donations.

Each day, there seems to be a new account or NGO asking for donations into the health sector, and though some are legit, many are just fraudsters posing to take advantage of innocent citizens. So far, numerous complaints about scams have been recorded, especially with people who are looking to support the health cause in any way they can.

READ: Africa to spend $9 billion on Covid-19 vaccine, access to supply is big problem

Channels used for COVID-related scams 

There are three major ways scammers take advantage of the haziness of the situation to dupe people. To start with, they appeal to the emotions of humans, who see the high death toll and suffering. As a result of what is happening, people have been willing to donate funds for medical supplies, isolation centres, and financial compensation for medical workers.

Scammers take advantage of this by posing as charity organisations and solicit for funds. Most times, as soon as their target is met, they clear their footprint without leaving a trace behind.

Another way they scam people is by manufacturing and selling fake or low-quality health products. Everyone wants to get their hands on a cure, or something that can at least protect them from the virus, and scammers are meeting their needs by providing just that.

READ: China joins WHO vaccine programme as it fills huge gap left by United States

The World Health Organization currently approves only one vaccine, and any other thing outside it is outrightly fake or just a supplement that will help your body. Currently, only the Pfizer vaccine is clinically tested and approved to work. Be sure to not throw your money in the wind by purchasing some of these fake drugs around.

Lastly, scammers create systems to extract a patient’s personal information, thereby having access to the person’s true identity. It could be in the simple form of opening a registration portal where you supply all your details.

Therefore, only give information to approved bodies and not any random online site that appears legit. These fraudulent individuals can do a lot of damage to your identity. Stay vigilant, only communicate with approved bodies, and always ask questions if you are not sure or suspect foul play.

bitcoin train

The place of electronics in COVID-related scams

These fraudsters usually reach out to you through the digital sphere. Hence, watch out for cold calls, text messages, or emails requesting donations to certain bodies. The best way to confirm the legitimacy of such a message is to visit the organisation’s official website in a different browser. Never follow the link in the mail or text directly, as it can be easily embedded with spyware. Therefore, a single click could see them extract all your personal information, including bank details.


Also, please stay away from those who claim to have a cure, and accompany it with testimonies of people who have used it. They are low graders desperate for your money. Vet them by searching online and see what people are saying. In all, always look out for suspicious messages, and opt out if you are sceptical.

In a nutshell, you should not believe any cure, vaccine or supplement that the World Health Organization does not approve of.

Jaiz bank ads


The government or legit health institutions do not cold call citizens to request donations or coerce them into making one. If you receive a call out of the blues, chances are it’s a scam, which is why they mostly try to hurry you to donate before you realise it. Always consult the institution in charge of health-related matters to confirm any fishy information you come across.

Continue Reading


Nairametrics | Company Earnings