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Eden Life set out to automate domestic chores for busy people – CEO

Eden Life connects people with professional home managers, using its app that helps them outsource the tasks to professionals.

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Eden Life set out to automate domestic chores for busy people - CEO

Nothing dampens the desire to work like that nagging feeling that you have left some house chores unattended, or you have to go fix your next meal. But Eden life exists to fix this issue.

According to Nadayar Enegesi, CEO and founder of Eden Life, Eden was set up solely to improve the quality of life of the working middle-class person, who is so busy and yet needs the domestic chores to run on auto-pilot.

Speaking at the weekly Nairametrics Business Half Hour, Nadayar said when he came to Lagos in 2014 to co-found Andela, he first noticed that very few things worked, as they should and things were quite difficult for the working class adults, irrespective of how rich they were.

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Often times, people had to resort to the use of helps in order to function properly, but because most of the helps have not been trained to handle the chores without supervision, you end up spending more time trying to get them to do it right, than you would have doing it yourself. At the end of the day, the money has been spent without getting corresponding value.

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In a bid to create a better life and community where things ran smoothly, Nadayar teamed with a couple of friends, Prosper Otemuyiwa and Sim Momoh, to do an urban development research to see how things could be done differently to make people’s lives better.

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We were first thinking along the lines of Urban development Centres where people could migrate to and basically change their lives, but that was going to be capital intensive and we ran into money challenges before even getting started. So we decided to approach the problem differently and instead look at how to make people achieve better quality of life,” Nadayar explained.

Just like the Garden of Eden, Eden life is out to ensure that things run as they should, and you get to live a better quality of life.

My long term vision is to build Nigeria and Africa into a place that people want to live in as opposed to a place that they want to leave from,” Nadayar says.

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With Edenlife, customers get to select services they want and how they want it, and then it runs on autopilot henceforth. There would be no need to place an order for a meal everyday, or call the cleaner every morning to put the house in order. The user will also be spared the troubles of having to micromanage a house help to do things when they should be done, as the Eden life Concierge team does all of these, ensuring that the service delivery comes when and how it should.

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It hardly makes sense that you leave your house in the morning by 5am to deal with all the traffic madness that Lagos has to offer, come back in the evening and your home is a mess. With reliable, timely, and quality services assured, workers can now go about the business of making more money and leaving the little details that take up all their time.

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Executing service to precision

Launched in April 2019, Eden Life connects people with professional home managers, using its app that helps them outsource the tasks to professionals known as the Gardeners. These ‘gardeners’ are trained home managers and handle all the hassles to ensure that the services are delivered when and how they should.

An average monthly subscription of N36,000 could avail users a variety of domestic services, ranging from meals to laundry and cleaning, and it goes all the way upward depending on just how much more the user wants.

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The app also allows users to customize their subscription with the specific needs that they have. Once a user subscribes, the app attaches them to a ‘gardener’, who they can give instructions to from within the app.

On the average, artisans and skilled labourers are associated with some sort of disappointing service, and this is the reason Edenlife chose not to work with artisans.

Trust is at the core of what we do and we cannot afford to breach that,” he explained.

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Eden Life instead works with a collection of small businesses that have been checked and verified for their services. These businesses also have to have some sort of insurance services, because no one ever plans to have things go wrong until they actually do.

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Insurance is necessary because of the mistakes that occasionally come up with service delivery.”

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Funding

The company recently secured a funding round from Samurai Incubate Africa and the US-based Village Global to help expand its operations, after taking part in an accelerator program conducted by the firm.

With its cheap subscriptions, the model is not yet built for profitability, but according to Nadayar, the plan is to build a sustainable model within the next couple of years before seeking more funding and expanding to other busy cities in Africa like Abuja, Accra, etc.

With more people spending money on domestic helps and home cleaning services, Eden life has a huge market to go after and is not bothered about the competition. One of its core values considered during recruitments is customer obsession and this stands at the core of all services to clients.

We will continue to raise the bar on service delivery and customer satisfaction and our hope is that more service providers cross the bar because ultimately, the goal is to give busy people a better quality of life, while they pursue career goals,” Nadayar said.

Ruth Okwumbu has a MSc. and BSc. in Mass Communication from the University of Nigeria, Nsukka, and Delta state university respectively. Prior to her role as analyst at Nairametrics, she had a progressive six year writing career. As a Business Analyst with Narametrics, she focuses on profiles of top business executives, founders, startups and the drama surrounding their successes and challenges. You may contact her via [email protected]

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Business Half Hour

No one should get a car that steals his peace of mind – CEO Betacar.ng

Lou Odunuga discusses on Nairametrics’ Business Half Hour how Betacar.ng has prioritised ensuring purchases of quality certified cars can be stress-free.

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Getting a car is like getting into a marriage or a relationship. You want to be sure you are not getting into the wrong one, says Lou Odunuga, CEO of Betacar.ng

Indeed, not a few people can testify to the problems and heartaches that come with getting the wrong car that spends more time at the workshop than in your garage. Though many car dealers claim to only sell the best quality cars to their customers, only a few actually stand to guaranty the quality of the cars. Betacar.ng is one of them.

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As a guest during the weekly Nairametrics Business Half Hour show, Lou Odunuga, CEO of Betacar.ng narrated that the business had been born out of the personal experience of the hassles people go through to get a pre-owned vehicle.

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Some years back, his cousins had requested he helped get a car for their father who was celebrating his birthday, and that was when it dawned on Lou that there was hardly an automotive e-market place where he could check out all the vehicles owned by a dealer before setting out, and so he ended up spending several days just checking out the cars the dealers had.

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“Another really pressing challenge was that there was no standard price, so I would get prices ranging from 10 percent difference to almost double, with everyone claiming that was the price. There were also a lot of shady and shifty dealers looking for a way to make money off you and sell you a car that is not entirely good,” he explained.

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Being a mechanical engineer himself, Odunuga thought up the betacar concept as a solution to this.

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How betacar.ng solves the challenge

As an e-automotive dealer, betacar.ng has an online place where prospective buyers can check out the cars before leaving their homes, so they could decide at once if they found what they wanted. Overtime, it has now developed into a hybrid platform where buyers can carry out their entire transactions online, offline, or a mixture of both.

The team also ensures that all vehicles go through a thorough diagnosis and a 200 point check where they are certified to be fit for sale. This is about the singular part of the business that gives it an edge over competition.

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“Several dealers can insist to you that they are selling you good cars, but not many will stick out their neck to guaranty you the quality of the car and this is where we stand out. Amid several car dealers, you are not just looking for access but you want good quality. We see car buying like a marriage or like a relationship. You don’t want to buy a car or get into a relationship with a car that takes your peace of mind. Customers keep coming back because we stand by the cars we sell,” Odunuga says.

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The company makes its profit from getting cars at the best sourcing price, passing it through the right processes before selling at a competitive price to customers.

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As part of its moves to make car purchases stress-free, the company in 2019 launched the Betacar financing option that allows buyers to adopt a flexible payment plan and get a car without having to sacrifice other life necessities.

As a young startup, Betacar.ng has not yet opened up to investors, but has funded its operations thus far from personal savings and partnerships as “the plan is to start small and grow big”.

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After pulling through the pandemic challenges which crashed car sales due to economic uncertainties, Betacar.ng has bounced back and continues to move towards becoming a big player in the automotive space.

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Business Half Hour

BMGA is more than a training platform for fresh graduates | Gbemisola A Abudu, Founder BMGA | BHH

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BHH, Podcast, WAVE, entrepreneurs, business, Nigerian, concept, business, ethics, Goal, Setting, Actualization, Greymate Care, Chika Madubuko,, business ethics Femi Adeyemo, BHH Podcast, Fundall, Swift Medispark, Ugo Nwokoro, technology in healthcare, EazyHire, Data Science, Yvonne Alozie, Gitgirl, Verifi, CAMA and taxes for SMEs, Tayo Lekan-Agbaje, Dclutterng, Business half hour, BHH Podcast, Oluyomi Ojo, Taiwo Obasan, Nigerian shoes business

 

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Business Half Hour

Now you can avoid house chores by automating them on Eden | Nadayar Enegesi CEO at Eden

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BHH, Podcast, WAVE, entrepreneurs, business, Nigerian, concept, business, ethics, Goal, Setting, Actualization, Greymate Care, Chika Madubuko,, business ethics Femi Adeyemo, BHH Podcast, Fundall, Swift Medispark, Ugo Nwokoro, technology in healthcare, EazyHire, Data Science, Yvonne Alozie, Gitgirl, Verifi, CAMA and taxes for SMEs, Tayo Lekan-Agbaje, Dclutterng, Business half hour, BHH Podcast, Oluyomi Ojo, Taiwo Obasan, Nigerian shoes business

 

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