In the course of this COVID-19 lockdown period, various forms of social media marketing gimmicks have been adopted by Nigerian banks in a bid to stay connected with their customers. Sterling Bank Plc, which is famous for its unique social media gimmickry, has not disappointed in this regard. The case in view is a recent stunt the company pulled on its customers, all for the right reasons by the way.
Wondering what happened?
Well, a few days ago, the bank’s Chief Executive Officer, Abubakar Suleiman shared a post on his personal Twitter handle. Some parts of the tweet simply said “… tomorrow you will get a call that could change everything”. Customers were then encouraged to click on a link in order to learn more.
At a time when millions of Nigerians are desperately cash-strapped and in need of financial aid, this tweet was surely going to garner attention. As expected, many people clicked on the link, and some of them came back with feedback. See one of them below:
This is pure scam, people beware!
— Emmanuel Dahunsi (@DShogotex) April 21, 2020
No, it’s not a scam; but it could be…
While a lot of customers got the trick immediately, some others did not. And you cannot even blame those that failed to get it at first glance; the whole thing looked like the making of a good scam story.
Upon clicking on the link provided by Mr Suleiman, visitors are taken to a page on Sterling Bank’s website where they are asked to provide their full names. The author of this report did not provide his full name. However, he typed in a fictitious name and here is what happened. See the picture below.
Now, at this stage when visitors are asked to provide their name, it is normal for anyone to conclude that it must be a scam. Therefore, assuming someone is actually faced with this kind of situation, leaving the site in a hurry would be the ideal thing to do. This is important because if you proceed to input your name, you might end up exposing yourself to various forms of cybercrime.
In the case of Sterling Bank’s “The Call”, the intention is obviously to test customers’ preparedness to discern the activities of criminals and flee from them. Agreed, some customers were initially alarmed by the “unique method” the bank had adopted to pass the message across. Yet, the important thing is that customers are getting the point.
Thanks for this reminder. I was confused for a sec and hunged up 😂
— Big Adesuwa (@TobyDonut) April 20, 2020
Was this a good stunt?
Well, it depends on who you ask. For the people who could not get the drill immediately, this is probably not funny. But then again, Sterling Bank’s social media team is just used to their creative ways. Remember the infamous bank wars that was instigated by them in 2018? Nairametrics documented it right here.
Anyway, the most important thing is for bank customers to safeguard their banking details on the internet. This has become more important than ever before. Recall that as Nairametrics reported recently, the Central Bank of Nigeria (CBN) had to issue a fraud alert about the activities of cyber-criminals who are taking advantage of the current COVID-19 pandemic to defraud Nigerians.
House of Reps to make Youths globally competitive
House of Representatives is determined to make the Youths globally competitive.
“Facts don’t lie, a government that has devoted N500bn to youth empowerment every year. There’s Trader Moni, N-Power, and several others, they are all there,” he added.
Gbajabiamila added that the President Muhammadu Buhari’s administration has done a lot about youth empowerment and is ready to do more.
COVID-19: Ogun orders full reopening of churches, mosques, hotels
Religious centres and other public places have been reopened following the success recorded in flattening the curve of COVID-19.
The Ogun State Government has ordered the full reopening of churches, mosques, businesses, hotels, and entertainment centres across the state.
This was disclosed by the State Governor, Dapo Abiodun, in a statement signed by his Chief Press Secretary, Kunle Somorin, via the state’s Twitter handle on Wednesday.
Abiodun stated that the religious centres and other public places had been reopened, following the success recorded in flattening the curve of COVID-19.
According to him, the government is aware that many people are just recovering from the economic hardship imposed by COVID-19, as their activities had been affected by the lockdown, while necessary measures had been put in place to combat the pandemic.
He stated, “In the process of rebuilding the economy, the State Government was irrevocably committed to the successful implementation of the “Building our Future Together” agenda, and would ensure everything possible for people to have increased prosperity that would place the State on a sound footing towards continued development.
“Government would improve on testing, just as it continues to monitor the development and not hesitate to do selective lockdown should there be any flagrant disobedience to the set COVID-19 protocols.”
COVID-19: Ogun orders full reopening of churches, mosque, hotels
Pleased with the drop of COVID-19 infections in Ogun State, @dabiodunMFR, has announced that all hotels, viewing centres, marquees, event centres, suites, guest houses, motels, and establishments providing…. pic.twitter.com/sMiUe3DUt5
— Ogun State Government – OGSG (@OGSG_Official) October 28, 2020
What you should know
Governor Abiodun had closed religious centres, businesses and schools in March, as part of moves to flatten the curve of the coronavirus.
He later announced the reopening of only worship centres and schools in August.
Abiodun pegged the number of worshippers for each service at 200, and insisted that services must not exceed one and a half hours.
CBN reveals framework for the N75 billion Youth Investment Fund
The Nigerian Youth Investment Fund will be funded through the NIRSAL MFB window of the CBN.
The Central Bank of Nigeria (CBN) has revealed the implementation framework for the Nigerian Youth Investment Fund.
This was disclosed in a publication by the Development Finance Department under the auspices of the Central Bank of Nigeria.
The CBN stated that the Nigerian Youth Investment Fund (N-YIF) would be funded through NIRSAL MFB window, with an initial take-off seed capital of N12.5 billion.
The N-YIF aims to financially empower Nigerian youths to generate at least 500,000 jobs between 2020 and 2023.
Objectives of the scheme:
Improve access to finance for youths and youth-owned enterprises for national development.
Generate much-needed employment opportunities to curb youth restiveness.
Boost the managerial capacity of the youths, and develop their potentials to become the future large corporate organizations.
Explore Data on the Nairametrics Research Website
The fund targets young people between the ages of 18 and 35 years.
Beneficiaries of NMFB, TCF and AgSMEIS loans, and other government loan schemes that remain unpaid are also not eligible to participate.
Individuals (unregistered businesses) shall be determined based on activity/nature of projects subject to the maximum of N250,000.
Registered businesses (Business name, Limited Liability, Cooperative, Commodity Association) shall be determined by activity/nature of projects subject to the maximum of N3.0 million (including working capital).
The tenor of the intervention is for a Maximum of 5 years, depending on the nature of the business and the assets acquired, of which interest rate of not more than 5% under the intervention shall be charged annually.
The Federal Ministry of Youth and Sports Development (FMYSD) will collaborate with relevant stakeholders to identify potential training for training/mentoring.
The youths that are duly screened (and undergo the mandatory training where applicable) shall be advised to login to the portal provided by the NMFB to apply for the facility.