Sterling Bank late Friday posted a tweet that apparently took a stab at some rival Nigerian banks. The tweet has ignited tweet responses from rival banks and has engulfed twitter Nigeria with many seeing the fun side of the banter.

The tweet read, “Shoot for the moon, become a star – it’s the least you deserve.” included a graphic showing a person, perhaps a customer, on a space ship shooting for the moon. In this case the moon is a Sterling Bank logo.

Bua group

The graphic also included a boy slaking on a board with what seemed like an Access Bank board. It also included someone looking out of a window of a cube looking house with a color similar to GTB. Two boys each rode on an elephant and horse respectively in subtle shade to First Bank and Union Bank.

See tweet and image

Banter in advertising is not new in Nigeria especially in the telecoms sector where GSM companies throw subtle shades at each other. However, Nigerian banks are more conservative and hardly go toe to toe with each other with advertising.

Union Bank responds

In response, Union Bank responded with their own tweets claiming “Heading to the moon without a spacesuit…journey mercies”

Access Bank also responded to the tweet;

First Bank responds

GT Bank is yet to respond to the tweet but twitter users are apparently enjoying the banter and appear to want other banks to tweet their own response.

Some twitter commentary

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