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How are you shopping this Black Friday? 

It’s that time of the year again when shoppers look out for the best deals. That’s right, the 2019 Black Friday sales are here again.



Christmas, shop, How are you shopping this Black Friday? 

It’s that time of the year again when shoppers look out for the best deals and actually get them. That’s right, the 2019 Black Friday sales are here again and as always, some of the biggest malls and e-commerce platforms in Nigeria and elsewhere are busy wooing customers with competitive discount prices.

You have probably seen the many Black Friday adverts which are literally everywhere. Over the last few weeks, it’s been impossible to stream anything on YouTube without being interrupted by either the Konga Yakata advert or the rather amusing “I will scatter this wedding” Jumia Black Friday ad. All of these are in a desperate effort to win over the customers.

So, how are you shopping?

As Konga competes with Jumia just as Spar is competing with Shoprite for customers’ attention, the important question becomes – which of these shopping platforms is offering the best deal? This is important because right about now, Nigerian consumers really do deserve some discount.

How are you shopping this Black Friday? 

On a normal day, the average Nigerian consumer’s disposable income is constrained, no thanks to the difficult economy. The high inflation rate in the country does not help the matter at all because prices of essential goods keep going up almost on a daily. Therefore, now that it is Black Friday, they deserve to be treated well. Therefore, we took some time to look closer at the discounts being offered.

A quick overview

It’s important to note that a quick overview of the websites of these shopping malls show that they have a wide variety of products that are up for grabs. However, the price discounts per product are different.

[READ MORE: Black Friday: Konga tipped to break Alibaba’s $38 billion record but Jumia poses threat]

Also note that Jumia, Konga, Spar, and Shoprite are all offering virtually the same generic products. What is different, however, is the brand names of these products. For example, while Jumia is selling a Nexus 4-Burner Gas Cooker, Konga is selling a Scanfrost 4-Burner Gas Cooker.

The discounts

Moving on, the different price discounts were probably determined by the different brand names. Using the example above, Jumia is giving 33% off for the Nexus 4-Burner Gas Cooker. The product originally sells for N55, 000. Konga, on the other hand, is giving consumers 30% off the Scanfrost 4-Burner Gas Cooker which originally sells for N49, 150.

Similarly, Spar and Shoprite are both offering different discounts for different brands of blenders which originally retails at different prices. For instance, you can buy the Saisho blender/grinder for N3,390, thanks to 19% price discount Spar has placed on it. On the other hand, if you visit Shoprite to buy the Binatone Blender & Smoothie Maker BLG 402, you will spend N6, 999 because Shoprite is giving a 30% discount.

How are you shopping this Black Friday? 

The good thing, however, is that each of these malls are offering various kinds of discounts, some of them as high as 60% for some products. It is then left for you to decide where to shop based on your preferences. Now, just in case you haven’t made up your mind, visit these companies’ websites to do so.

Check out the deals by Spar here.

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Check out the deals by Jumia here.


Check out the deals by Shoprite here.

Check out the deals by Konga here.

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Emmanuel is a professional writer and business journalist, with interests covering Banking & Finance, Mergers and Acquisitions, Corporate Profiles, Brand Communication, Fintech, and MSMEs.He initially joined Nairametrics as an all-round Business Analyst, but later began focusing on and covering the financial services sector. He has also held various leadership roles, including Senior Editor, QAQC Lead, and Deputy Managing Editor.Emmanuel holds an M.Sc in International Relations from the University of Ibadan, graduating with Distinction. He also graduated with a Second Class Honours (Upper Division) from the Department of Philosophy & Logic, University of Ibadan.If you have a scoop for him, you may contact him via his email- [email protected] You may also contact him through various social media platforms, preferably LinkedIn and Twitter.

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