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Black Friday: Konga tipped to break Alibaba’s $38 billion record but Jumia poses threat

Konga has been tipped to break the shopping record of China’s online supermarket, Alibaba, despite the stiff competition from rival, Jumia.



Konga now offering merchants loan at interest rates of 2.08% , Black Friday: Konga tipped to break Alibaba's $38 billion shopping record but Jumia poses threat, How Konga restores investor confidence in Nigeria’s e-commerce sector in 2019

Konga has been tipped to break the shopping record of China’s online supermarket, Alibaba, despite the stiff competition from rival, Jumia, which holds the Black Friday record in Nigeria. Alibaba recently smashed its record for the largest single-day shopping sales ever recorded worldwide with a revenue of $38 billion.

The $38 billion sales by Alibaba’s online supermarket was generated on it’s Singles’ Day (November 11, 2019) which is similar to the Black Friday operated by Konga and Jumia. This is a significant growth compared to the $30.8 billion the company generated in its 2018 sales.

Such sales are possible on a single day because a date or period is set aside to slash prices of goods and products, selling at a lower or discount price compared to the initial market price. The Black Friday is a global sales culture among e-commerce companies but Alibaba’s Singles’ Day is the biggest shopping event in the world.

Black Friday: Konga tipped to break Alibaba's $38 billion shopping record but Jumia poses threat

Why Konga is tipped ahead of Jumia

Though the timeframe that it would take Konga to achieve such feat wasn’t stated, the African representative of IEEE-World Forum on Internet of Things (IoTs), Chris Uwaje, projected Konga would be the Nigerian e-commerce company to attain such staggering figure recorded by Alibaba.

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“One day – very soon -, Konga will smash the e-commerce biggest day-sale record. If you follow the strides recorded by Konga within the past 18 months, you will agree with me that it’s only a matter of time before Alibaba’s Singles Day sales record is within reach,” Uwaje said in a report by Nigerian Communications Week.

IEEE is the world’s largest technical professional organisation dedicated to advancing technology for the benefit of humanity.

[READ MORE: Konga’s founder discloses how he paid N60 million debt that wasn’t his, to save Konga’s operation]

While speaking on the calibre of those managing Konga, Uwaje said, “Konga boasts arguably the best brains in technology in Nigeria, even more than any bank in the country. This is due to its cutting-edge team of engineering talent at its disposal.” 

He attributed this to the managerial support and investment of Zinox Group, the ICT company that acquired Konga in 2018.

It’s an (im)possible ambition

Recording such a feat might seem far-fetched but it’s not impossible. However, the e-commerce business in Nigeria is constrained by trust issue, the culture of traditional shopping among Nigerians and limitation as regards shoppers’ locations.

Also, despite the increase in smartphones and internet users, not many are fans of online shopping because it is dragged by disappointing deliveries which don’t reflect what is advertised online. So Nigerians still prefer to visit physical stores or brick and mortar supermarkets that is visible to them. These issues have made the e-commerce business unprofitable in Nigeria despite having a huge untapped customer base.

Also, unlike Alibaba, which is a global e-commerce platform despite being a Chinese online supermarket, Konga’s and Jumia’s customers on Black Fridays are majorly Nigerians. Besides, Konga and Jumia operate separately outside Nigeria. This means other African operations owned by Jumia operate independently from that of Nigeria.

The current eCommerce spending in Nigeria is estimated at $12 billion and is projected to reach $75 billion in revenues per annum by 2025. This means Alibaba made half of Nigeria’s e-commerce future revenue in a single day. So, it’s a herculean task that Konga shouldn’t even worry itself over.

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Black Friday: Konga tipped to break Alibaba's $38 billion shopping record but Jumia poses threat

Konga has Jumia to compete with

Both companies run Black Friday sales. According to a report, Jumia’s Black Friday had the highest sales in 2016 compared to that of Konga. Jumia recorded about 295,000 total black Friday sales which accounted for N7 billion sales in Nigeria while for Konga, Nigerian e-commerce recorded N3.5 billion sales on 155,000 orders.

The competition between Konga and Jumia is visible for those who have been tracking the growth of both companies. They both lay claim to being the largest e-commerce business in Nigeria. Though the merger of Yudala and Konga seem to have given Konga a better positioning in the Nigerian market, Jumia takes it in Africa generally.

While figures for the 2017 and 2018 sales are not readily available, the figures in 2019 might be pushed by the high prices in the traditional market. However, looking at the performance of both e-commerce companies in 2016, Konga has a mountain to climb if it is to beat the Alibaba’s record because it’s yet to surpass Jumia. Alibaba will keep dragging the goal post forward. However, if there’s any e-commerce company likely to close the gap, it will be Jumia.

But note that while Alibaba does its own discount price shopping in a day, Konga and Jumia operate about four Black Fridays in a month. So, to achieve the feat by Alibaba, both Jumia and Konga will have to reduce their Black Friday to a day and ridiculously slash their prices.

Trailed by unhealthy rivalry

Apart from competing to become the first profitable e-commerce company in Nigeria, Jumia and Konga have always been at each other’s jugular for years. In order to secure the e-commerce marketplace beyond Nigeria, Jumia’s parent company, Rocket Internet, bought and registered Konga-related domain names in ten countries.

[READ ALSO: Konga now offering merchants loan at 2.08% interest rates]

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This move by Jumia infuriated Konga, and the latter threatened to take Rocket Internet to court, stating that registering all Konga-related domain names would cripple the company, affecting its expansion plans when the decision to embark comes.

The domain names Jumia bought

  • for Cote D’Ivoire
  • for Cameroun
  • for Libya
  • for Mauritius
  • for Morocco
  • for Malawi
  • for Seychelles
  • for Saint Helena
  • for Kenya
  • for South Africa

Black Friday: Konga tipped to break Alibaba's $38 billion shopping record but Jumia poses threat


Shagaya, in a letter in 2014, described the German’s decision as a “Destructive foreign competition in the internet industry.” According to Shagaya in the letter, Rocket Internet had been trying to take down other local startups that operated in the same market where its (Rocket Internet) subsidiaries were operating.


Olalekan is a certified media practitioner from the Nigerian Institute of Journalism (NIJ). In the era of media convergence, Olalekan is a valuable asset, with ability to curate and broadcast news. His zeal to write was developed out of passion to shape people’s thought and opinion; serving as a guideline for their daily lives. Contact for tips: [email protected]



  1. George Idehen

    November 19, 2019 at 11:54 am

    How on earth will Konga ever be able to break Alibaba’s record. What was Uwaje on when he isuued such statements. Please journalists have a duty to report reaponsibly. Not this nonsense!

    • toluwalase oluwadamilare

      November 20, 2019 at 3:51 pm

      Read the article through ..that was just to catch your attention..Konga is obviously not going to break that record

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FG to provide financial support for 1.7 million businesses, individuals in next 3 months

FG had announced specific programmes aimed at cushioning the impact of COVID-19 on MSME businesses.



FG releases new details on MSMEs support scheme, budgets N200 billion for loans

The Federal Government has announced plans to provide financial support for 1.7 million businesses and individuals across the country within the next 3 months.

This disclosure was made by the Minister of State for industry, Trade and Investment, Ambassador Mariam Katagum, at the virtual commissioning of the Fashion Cluster Shared Facility for Micro, Small, and Medium Enterprises (MSMEs) tagged, Eko Fashion Hub, in Lagos.

Katagum disclosed that the initiative is borne out of the Federal Government’s continued commitment to helping cushion the devastating impact of the coronavirus pandemic on the economy by saving existing jobs and creating new job opportunities.

READ: FG releases new details on MSMEs support scheme, budgets N200 billion for loans

The minister said that President Muhammadu Buhari’s administration, through the Economic Sustainability Committee, had announced specific programmes aimed at cushioning the impact of COVID-19 on MSME businesses.

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She said, “The Federal Government is fully committed to empowering Nigerians; more so in the face of the COVID-19 Pandemic. In this regard, the government, through the Economic Sustainability Committee had announced specific programmes aimed at cushioning the impact of COVID-19 on MSME businesses.

“These programmes include among others, the N75 billion MSME Survival Fund and Guaranteed Off-take Schemes of which I have the honour to chair the Steering Committee for the effective implementation of the projects.

READ: NNPC reveals survival strategies to cope with the oil sector downturn and new normal

“The project, which will run for an initial period of three months, is targeting 1.7million entities and individuals and has provisions for 45 per cent female-owned businesses and five per cent for those with special needs. The registration portal for the schemes is set to open on Monday 21st September 2020 and I urge you all to take full advantage of the schemes.’

The Nigerian Economic Sustainability Plan which was produced by a committee headed by the Vice President, Yemi Osinbajo, is a response to the health and economic challenges which foisted on the country by the outbreak of the novel coronavirus pandemic.

READ: FG to save N1 trillion annually from petrol subsidy removal

Aside from developing robust monetary policies and fiscal measures to enhance oil and non-oil government revenues and reduce non-essential spending, the plan also includes a N2.3 trillion stimulus package for the economy.

Katagum said that the schemes were at the core of the N2.3 trillion stimulus package being implemented by the Federal Government. She said that the commissioning of shared facilities was also expected to provide succour and relief to the teeming micro-businesses in need of space and infrastructural support

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NSE, IFC promote participation of women-owned and run SMEs under the Nigeria2Equal programme

The NSE and IFC hosted the webinar to review support for women-owned businesses.



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As the COVID-19 pandemic continues to disrupt economic activities all over the world, the informal sector (specifically small and medium enterprises, SMEs), have been at the centre of the crisis.

In view of the strong representation of female entrepreneurs within the SMEs space, The Nigerian Stock Exchange (NSE) hosted a webinar in collaboration with the International Finance Corporation to address the theme, Supporting SMEs and Women-Owned Businesses in Corporate Value Chains.

Speaking at the webinar, the Divisional Head, Shared Services, NSE, Bola Adeeko noted, “Entrepreneurs in Nigeria face significant challenges in accessing finance to sustain or expand their businesses. With the high level of female participation in entrepreneurship (OECD in 2019 puts female participation at 58% compared to male’s 45% male), experts anticipate that the COVID-19 crisis will hinder the progress made in advancing women’s entrepreneurship in Nigeria.

“To this end, we are pleased to have brought together an expert panel of discussants who have made an indisputable business case for gender-inclusive practices in corporate value chains and highlighted strategies for improving the participation of women owned and run SMEs.”

Looking at the current SMEs landscape, the Executive Director, Fate Foundation, Adenike Adeyemi indicated that, “When we look at the micro segment, we see that the number of women-owned businesses is equal to men-owned businesses.

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“However, as we move on to the SMEs segment, we see a drop in female participation to less than 25% which suggests that women are either dropping off or not growing as quickly as their male counterparts.”

In identifying some of the constraints female entrepreneurs face, Nigeria Country Director, WeConnect International, Yeshua Russel said, “While it is imperative that concerted efforts are made to link women to the value chains of large corporations in order to empower them, there are barriers that must be addressed which include inadequate technical capacity; low level of collaboration among women-owned businesses; and lack of access to finance.

“Consequently, we need to create more structures and systems that can educate and incorporate women to raise their level and quality of participation.”

The Director, Corporate Affairs and Sustainable Business, Ghana and Nigeria, Unilever, Soromidayo George further expounded on this saying, “From our experience with Ebola and other epidemics, the economic impacts of a health crisis will have a disproportionate impact on women which will widen the gender inequality gap.

“This is particularly attributable to the harmful social norms that limit the expectations of what women can and should do especially along familial and business spectrums. We must, therefore, articulate organised ways to tackle these expectations and lay the right building blocks to achieve gender equality.”

All the panelists during the session agreed on the fundamental needs of businesses, particularly women-owned businesses as articulated by Executive Director, Business Banking, Access Bank, Ayodele Olojede.

She noted that, “In building and nurturing women-owned businesses, it is important to adopt a holistic approach that focuses on the four fundamentals of finance, information, market and technology.”

Taking this a step further, the Director, Enterprise Development Centre, Lagos Business School. Peter Bankole emphasized, “Capacity building must go beyond training in the development of women-owned businesses. Women are fast and adaptive learners but must also be given the support of mentoring and hand-holding to reach their highest potential.”

In closing out the event, the Head, Corporate Communications, NSE, Olumide Orojimi emphasised the need to continue the conversation beyond the webinar.

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He said, “Bridging the gender inequality gap is a journey and it is one we must all contribute to actively. We at the NSE are proud of our efforts at advancing female participation within our operations and our ecosystem and our collaboration with IFC is one of the efforts we are truly proud of.”

It would be recalled that The Nigeria2Equal initiative was kicked-off in May with a webinar that explored the gender implications of COVID-19 for women as employees.

The conversations that ensued during that webinar highlighted the differential socioeconomic impacts of the COVID-19 pandemic on men and women, with women predicted to face more negative impacts.

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Explainer: The 5 allegations against CAMA

CAMA has its issues but these 5 allegations against it are overblown.



The 5 allegations against CAMA, company and allied matters act, COVID-19: Buhari orders shut down of all international airports for 4 weeks, FG suspends evacuation of Nigerians in Diaspora

Two weeks ago I had to correct a widespread mischaracterisation of the concept of waiver of sovereign immunity. Today I see myself again forced to discuss the Companies and Allied Matters Act (CAMA) 2020. So far the reviews I have read appear not to be from a standpoint of legal knowledge but pure sensationalism.

The yet to be gazetted CAMA 2020, which has no commencement date, for now, comprises a whopping 870 sections! A comprehensive review of the Act is therefore no mean feat. Indeed I do not know one person who has. But that has not stopped piecemeal reviews.

It is therefore in response to the piecemeal review of the CAMA especially the most widely circulated one by a respected writer that I am forced to issue the following observations. A more comprehensive review of the Act remains a work in progress.

To put my observations in perspective, it is pertinent to acknowledge that there is a near breakdown of trust of our leaders by the people and it must be said that the current administration (both at the Federal and State level) have not painted themselves in gold in terms of their regulatory legislations.

READ: How new CAMA 2020 will enhance SMEs’ ease of doing business

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But to hold the government to account or to take them to task when they have done wrong, we can’t afford to get it wrong ourselves or be guilty of sensationalism. Otherwise, you throw them a lifeline, divert attention to your embellishments, and cast doubt on your credibility. I now begin my response to the five allegations contained in the Article, in reverse order.

Allegation 5 is that CAMA 2020 in section 78 mandatorily requires foreign companies to register EXCEPT Chinese companies. This is as laughable as it is mischievous. To be honest I don’t understand the basis at all. All I will do is to reproduce the text of the 1990 and 2020 Acts.

It is clear that Sections 78 & 79 CAMA 2020 are mere reproductions of Sections 54 & 55 CAMA 1990. The only difference as far as I can see between the provisions of Section 80 CAMA 2020 and Section 56 CAMA 1990 is that the application for exemption is now made to the Minister.

Despite my limited knowledge of the law in general and the principles of interpretation of statutes in particular, I have tried painstakingly albeit unsuccessfully to read into the sections the exemptions exclusively accorded to Chinese companies.

Allegation 4 is that “The CAC is Now Above The Law – Literally”. The ground on which the allegation is brought is that section 17 CAMA provides that a suit shall not be commenced against the CAC unless a 30-day Pre-Action Notice has been served on CAC by the intended plaintiff.

Is that all?

This is the sort of accusation that my former boss would hear and scream, “you are pulling my legs” or “you are kidding me!”

Granted that it appears that the Pre-Action Notice requirement was not provided for under CAMA 1990 and is now required under the new CAMA. But does that make the CAC above the law? The answer must necessarily be answered in the negative.

Any law student about to write Bar Finals & who claims not to have heard of Pre-Action Notices ought not to be allowed into the exam hall let alone being called to the Nigerian Bar. A simple search of the word “Pre-Action Notice” in Law Pavilion returns 1650 results in 0.02 secs.

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Nigerian law is replete with instances of Pre-Action Notice requirements in similar legislation. For the sake of time and space, I will restrict my examples to four – NPA, NIMASA, NNPC, and NAFDAC. Can we also argue that those Agencies are “above the law – literally?”

Despite my misgivings about the Pre-Action Notice requirements in Nigerian laws and their occasional abuse by officials, in the context of the allegation that it makes the CAC, “above the law – literally”. I am only able to arrive at one verdict.

Allegation 3, and which is the most dangerous of all the allegations in my view, is the allegation that CAMA 2020 criminalised the informal sector and thereby rendered 21 million Nigerians as criminals! Haba!!

Some people complained that lawyers needlessly attacked the writer & claimed that the interpretation of statutes is the exclusive preserve of lawyers. Without going as far as that, I don’t know if anyone on here will take me seriously if I issue medical advice with magisterial authority.

There’s a reason why the interpretation of statutes is an art and why people have written textbooks or enunciated principles on the interpretation of statutes. Allow me to explain to you why and how the writer fell into a schoolboy error in his construction of section 863 CAMA 2020.

Section 863 CAMA provides that a person or association of persons shall not carry on business in Nigeria AS A COMPANY, LIMITED LIABILITY PARTNERSHIP, LIMITED PARTNERSHIP OR UNDER A BUSINESS NAME without being registered under this Act. This is punishable on CONVICTION to a fine.

There are a number of principles that we call in aid when faced with a statute for interpretation. One is that provisions of laws must be given their ordinary interpretation. Another one is that statutes are not interpreted in isolation but on a combined reading with other sections.

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Firstly, the section DID NOT make it compulsory for all Nigerians intending to do business (including those in the informal sector) to register under the Act. Far from it. That is not the literal interpretation of that section. The writer read into the section, what was not there.

The section says you must register if you want to carry on business as a company or a partnership or a business name. Do you think it is like six and half a dozen? Read the next sentence.


READ: CAC discloses why it proposed law amendment 

Section 19 CAMA as an illustrative example stipulates that no association or partnership of MORE THAN 20 PERSONS shall be formed for the purpose of carrying on business for profit or gain without registration as a company under the Act. The section also provides exceptions.

What this means is that 20 persons OR LESS can come together and do business WITHOUT THE NEED for registration under the Act. If more than 20 persons come together to do business for profit without registration, they thereby contravene section 863. Nothing more nothing less.

Similarly s. 814 CAMA provides circumstances under which a person or group of persons must register as a business name e.g. when they want to do business with a name that is not their true surnames. In other words, Okafor & Okafor can do business without compulsory registration!

Above all, s. 863 CAMA ends by providing that where an alleged offence has been committed by a person or group of persons under that section, such persons can only be punished if convicted (obviously by a Court of competent jurisdiction) and the punishment is fine.

The corollary of the point being made is that the allegation that s. 863 CAMA criminalised the informal sector & rendered 21 million Nigerians criminals so wide off the mark that I think the writer must in good conscience withdraw that article.

Allegation 2 is that the lawmakers were guilty of legislative cronyism by expressly naming The Business Recovery and Insolvency Practitioners Association of Nigeria (BRIPAN) as the government-recognized body which insolvency practitioners must be registered with in order to practise.

For me, this is the first potent allegation against the new CAMA but it is not that easy to conclude whether the allegation is grounded or baseless. Once again, let me explain.

The basis on which the writer quarrelled with the insertion of BRIPAN in the Act is that BRIPAN is a private company limited by guarantee which was registered in 1994. The writer then proceeded to peek behind the veil to reveal a company registered as Insolvency Practitioners Association Nigeria Ltd/Gte. For the avoidance of doubt, Business Recovery and Insolvency Practitioners Association of Nigeria is the same as Insolvency Practitioners Association Nigeria Ltd/Gte. I have confirmed that.

I do not speak for BRIPAN, I am not even a member and have no experience or interest (yet) in insolvency practice. But it is important to interrogate what’s wrong with the insertion of BRIPAN in the Act. Although the National Assembly is not sovereign, and laws passed by National Assembly are not supreme, the yardstick to measure the validity or otherwise of a law is whether or not such law contravenes the provisions of the Constitution, expressly or by necessary implication and is thereby unconstitutional, null and void. To date, I am yet to read anyone saying what precisely is unconstitutional about the insertion of BRIPAN in the CAMA.

For the record, CAMA does not say that only members of BRIPAN can be Insolvency practitioners. It says in addition to being a lawyer or accountant or of any other relevant discipline, you must be authorised either by BRIPAN OR OTHER professional bodies to act as an insolvency practitioner.

Please read sections 705 & 707 for yourselves. That’s why I said earlier that it is better to err on the side of caution and state the facts as there are so you don’t give the government leeway to say but it is not restricted to BRIPAN alone. You get the point.

In concluding this penultimate point, I think the writer has a point about the express insertion of BRIPAN in the Act. I agree that it leaves a bad taste in the mouth but I would not call it corruption based on what I know for now. I stand to be corrected.

Allegation 1 is that the CAMA is NGO Bill in disguise because what NASS failed to do before through the NGO Bill they have now achieved through the backdoor. I agree that the legislative & regulatory agenda of the present NASS as illustrated in several of their proposed legislations appear aimed at attacking freedom of speech & civil space and to abrogate property & economic rights.

However, I strongly disagree with the writer’s conclusion that s. 839 CAMA means that “the CAC may remove and replace the trustees of a CSO if it determines that it is in “the public interest” to do so – in its sole opinion and based on criteria nobody else has access to.”

The above interpretation is doing damage to the literal interpretation of that section. Once again for the record, a community reading of the said s. 839 of CAMA shows that an order of court is required to suspend the trustees of an NGO under that section. Additionally, the extant principles of Nigerian administrative law are adequate to ensure that the wrongful exercise of the regulatory powers of the CAC are brought under the supervisory control of the courts.

A proper reading of the CAMA in its entirety will reveal that the CAC also has supervisory powers over other types of entities like companies, partnerships, and business names. Is the argument that NGOs (e.g. churches) are above any form of supervision? If so let us say so.

In the final analysis, I also do not think there is merit to the allegation that the CAMA 2020 is the NGO Bill in disguise.

It is imperative to conclude as I begun, there appears to be a near breakdown of trust between our leaders by the people and this must be fixed if we are to make progress as a country. In the meantime, however, to hold the government to account or to take them to task when they have done wrong, we can’t afford to get it wrong ourselves or be guilty of sensationalism. If we do so, we unwittingly throw the government a lifeline, divert attention to our embellishments, and cast doubt on our credibility. This would be neither good for us nor the country.

The author of this article, Orji Uka, is a Lagos based legal practitioner. Nairametrics obtained his permission to publish on

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