The hospitality industry in Northern Nigeria is growing, but it faces a unique set of challenges compared to the southern region. Cities like Abuja, Kano, Kaduna, Jos, Bauchi, and Sokoto have seen increasing demand for quality hotels due to business travel, government functions, and tourism. However, the market is still developing in terms of infrastructure, modern facilities, and luxury-standard services.
Many hotels in the North are operated by dedicated entrepreneurs who have invested heavily to bring international-standard accommodation and amenities to the region.
While there are standout properties offering five-star comfort, conference facilities, and recreational options, some areas still lack the variety and consistency seen in Lagos or Abuja’s southern hotels.
Despite these challenges, the sector shows promise. Investors are improving facilities, expanding brands, and tapping into the MICE (Meetings, Incentives, Conferences, Exhibitions) market.
Northern hospitality often emphasizes local culture, cuisine, and community engagement, giving it a distinct identity compared to other parts of the country.
Owner: Obi Iyiegbu
State: Abuja
Obinna “Obi” Iyiegbu, widely known as Obi Cubana, is a Nigerian entrepreneur and chairman of the Cubana Group, a fast-growing hospitality and entertainment conglomerate with operations across major Nigerian cities. At 50 years old Iyiegbu has built one of the country’s most recognizable lifestyle brands through a portfolio that spans hotels, lounges, and upscale nightlife destinations.
He entered the hospitality sector in 2006 with the launch of Ibiza Club in Abuja. He expanded the business in 2009 with the establishment of the first Cubana Club in Owerri, setting the foundation for the Cubana Group’s national footprint. The company’s assets include Grand Cubana Hotels in Abuja, Pablo by Cubana and Montana by Cubana in Lagos, Hustle & Bustle in Abuja, and the boutique Cubana Signature hotel in Abuja.
Cubana Signature, located at 9 Ashiek Jarma Street off Umaru Dikko Street in Jabi District, Abuja, features 35 rooms and offers proximity to key city landmarks. The property is within a short drive of Jabi Park, Magic Land Amusement Park, and the Abuja City Gate, and is approximately 39 minutes from Nnamdi Azikiwe International Airport.
Iyiegbu holds a Bachelor of Arts in Political Science from the University of Nigeria, Nsukka (1998), and was awarded an honorary doctorate by Enugu State University of Science and Technology in November 2022.
