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Home Sectors Hospitality & Travel

UK remains preferred ‘japa’ destination for Africans  

Deborah Dan-Awoh by Deborah Dan-Awoh
August 31, 2023
in Hospitality & Travel, Lifestyle & Entertainment, Sectors
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The United Kingdom has consistently upheld its position as the preferred destination for not only Nigerians but also travellers from across the African continent.  

According to a recent report on Travel Industry trends in 2023 by Mastercard, the UK has retained its top spot since 2022 and continues to be the first choice for travellers from the Middle East and Africa in 2023. 

The survey reveals that France secures the second position, closely followed by the United States of America, as the most popular international destination for travellers departing from the African continent.  

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What you should know 

In the broader context of the travel market, recent reports indicate a substantial boost in air travel demand. However, the global economy’s mixed signals create a complex backdrop for travel trends, encompassing both leisure and business trips.  

High-income consumers, buoyed by wage growth and substantial savings, are driving robust consumer spending, particularly in the travel sector.

These consumers have access to significant financial resources, with savings amounting to $1.7 trillion in the U.S. and €1 trillion in Europe.  

While travel demand remains resilient at a market level, factors such as rising mortgage payments, declining asset values, and tightening credit lending on a global scale could potentially temper spending and employment, leading to shifts in travel preferences and spending habits for the remainder of 2023. 

More insight into the travel market 

In the broader context of the travel market, recent reports indicate a substantial boost in air travel demand. However, the global economy’s mixed signals create a complex backdrop for travel trends, encompassing both leisure and business trips.  

High-income consumers, buoyed by wage growth and substantial savings, are driving robust consumer spending, particularly in the travel sector.

These consumers have access to significant financial resources, with savings amounting to $1.7 trillion in the U.S. and €1 trillion in Europe.  

While travel demand remains resilient at a market level, factors such as rising mortgage payments, declining asset values, and tightening credit lending on a global scale could potentially temper spending and employment, leading to shifts in travel preferences and spending habits for the remainder of 2023. 


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Deborah Dan-Awoh

Deborah Dan-Awoh

Deborah Dan-Awoh is a seasoned lifestyle analyst with a knack for storytelling. The focus of her work covers people, money and culture as it relates with business and economy. When she's not keeping tabs on the latest trends in lifestyle and finance- Deborah enjoys networking with industry experts to gain insight into major markets as it affects the populace

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