Article summary
- The CAMON 20 Series from TECNO won the MUSE Design Awards 2023 gold prize for Product Design of Telecommunications category, thanks to its unique CAMON PUZZLE deconstructionist design.
- The CAMON 20 Series features a three-dimensional luxury lychee-pattern back cover material of Magic Skin with sapphire-grade nanocrystalline ceramic, challenging traditional smartphone design language.
- TECNO’s strength in product design is further acknowledged by the win, which highlights the company as a smartphone-design pioneer. The CAMON 20 Series is set for launch on May 9th, 2023.
The upcoming CAMON 20 Series from innovative technology brand TECNO recently picked up the prestigious MUSE Design Awards 2023 as a gold winner in the Product Design of Telecommunications category.
TECNO’s CAMON 20 Series, known for its groundbreaking stylish design, was again unanimously praised by the judges of MUSE Design Awards 2023 thanks to its industry-first CAMON PUZZLE deconstructionist design.
This win further illustrates TECNO’s strength in product design as the company gains recognition from well-established international authorities.
The award-winning device is set for launch on May 9th this year.
Held by the International Awards Association (IAA), the MUSE Design Awards is one of the most influential international awards in global design, known for its rigorous judging system and high-quality criteria.
The awards focus on exploring artistic beauty and design innovation, aiming to foster “design muses” and promote global innovation and design excellence.
This year’s MUSE Design Awards received over 6,300 entries from countries worldwide and were judged by a jury panel composed of 51 expert judges from creative and design-led disciplines across the globe.
- “The industries have gone through significant changes throughout the years, yet to have these entrants showcase their ability to adapt and overcome is certainly surprising and encouraging to our team in IAA,” said IAA spokesman Thomas Brandt,
- “We celebrate good design in all its forms, and TECNO CAMON 20 Series caught our eye with its outstanding attention to detail, superb craftsmanship, and innovative design qualities, making it a worthy winner of our Gold Award.”
Inspired by the deconstructivist genre of postmodern architecture, TECNO fuses the aesthetic concepts of international fashion brands and pioneering designers to create the unique CAMON PUZZLE design.
TECNO tries for the first time to engrave 20 irregular ribs in a three-dimensional luxury lychee-pattern back cover material of Magic Skin. At the same time, sapphire-grade nanocrystalline ceramic is integrated into constructing the device’s back cover.
The combination of advanced materials and bold design philosophy challenges traditional smartphone design language and allows CAMON 20 users to make a stylish statement.
Of course, the focus is not only on aesthetics but on the user experience, too. The newest material of Magic Skin applied to CAMON 20 Series brings out the best deconstructionist design, creating incredible comfort with a natural tactile texture that doesn’t attract fingerprints.
With a unique appearance and high-quality materials, CAMON 20 series brings industry design standards into a new era by winning high praise from the MUSE jury and highlighting TECNO’s position as a smartphone-design pioneer.
About TECNO
TECNO is an innovative technology brand with operations in over 70 countries and regions across five continents. Since its launch, TECNO has been revolutionizing the digital experience in emerging global markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies.
Today, TECNO has developed into a recognized leader in its target markets, delivering ultramodern innovation through a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products.
Guided by its brand essence of “Stop at Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals. By creating stylish, intelligent products, TECNO inspires consumers worldwide to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com
