Nigerian banks have been tasked to humanise all customers and not only treat them as just an account number. This is to say that banks should treat each customer uniquely and not assume a one-size-fits-all.
These are the comments of the Chief Executive Officer, Aladdin Digital Bank, Darlington Onyeagoro. According to him, the continent, especially Nigeria needs a marketplace Digital Bank to humanise customers, a vacuum he said Aladdin will occupy.
He said, “By humanizing customers, we are putting a face to the name. You are not just an account number, you are a human being, and as humans, you need to eat, make money and other things.
“Each customer is unique; that is why for the first time, we are breaking barriers so we can reach each one personally. We run a platform structure where every customer has a unique page where their details go beyond the account numbers.”
He added that Aladdin Finance App, which is powered by PurpleMoney Microfinance Bank, will also be offering its customers free banking with no charge rates, where customers can carry out their transfers and transactions to other banks for free.
“Traditional banks charge N25 per transfer, but we are charging Zero Naira for now. We bear the cost for now. So, we offer free banking for at least between one to three months of our operation to encourage them. All transactions are free for now,” Onyeagoro added.
The app also has several features that will cater to each customer, including seamless customer service, rewards on savings, high-interest rates up to 16% (subject to money market reality), and access to different types of loans for emergencies.
To encourage savings for customers to meet their business and personal needs, Aladdin Bank will also be rewarding its customers through a weekly raffle draw on its online platform, where amounts saved from N5,000 and above with the bank will give each customer a virtual ticket for a raffle draw.
“In that way, we are encouraging our customers to save towards their goals. For example, if you want to travel, pay your rent, children’s school fees, etc., whatever you want to do, you can set targets for yourself and save towards it. So, while you are saving towards your target, we are also paying you a competitive interest rate,” he added.
What you should know
The co-founders and chief promoters of this project are Onyeagoro, Olayemi Nasiru and Avi Umukoro. Nasiru is a seasoned banker with over a decade of experience. He once held a Senior Management Position in one of the top commercial banks in Nigeria.
Umukoro, another top-flight banker, has over 12 years of consumer banking experience in one of the top-performing banks.