Connect with us
nairametrics

Business News

Sit-at-home entertainment: What Nigerians spend on DStv, Startimes and online streaming platforms

Nigerians would have to cope with increasing prices from these service providers.

Published

on

What Nigerians pay PayTv operators and Online streaming platforms for sit-at-home entertainment:

One of the spillovers of the pandemic is the recent ban on large gatherings and outdoor entertainment.

After being stuck at home for three months, we have moved to a phased and gradual easing of the lockdown where certain guidelines still hold sway. Gatherings of more than 20 people are still considered forbidden; cinemas are yet to open, and the same is the case with viewing centers and other relaxation spots.

Nigerians, like people all over the world, still have to sit at home and find ways to amuse themselves. Although the general impression is that sitting at home should provide cheaper entertainment, this is not true.

Subscriptions to PayTV and online streaming platforms are not free. Unstable electricity supply also means that Nigerians, more often than not, have to use generating sets to get power. Amid all of these, Nigerians still have to cope with increasing prices from these service providers.

Reviewed prices from PayTV

In July, StarTimes, one of Nigeria’s PayTV operators, announced an upward review of its subscription prices from August 1, 2020.

GTBank 728 x 90

With the review, the price of the basic bouquet moved from N1,300 to N1,700 monthly offering 80 channels, while the classic bouquet price moved from N1,900 to N2,500 monthly offering 100 channels.

(READ MORE: Walt Disney donates tons of food, 100k masks, others to communities, health workers over COVID-19)

Smart bouquet moved from N1,900 monthly to N2,200, while Super Bouquet moved from N3,800 monthly to N4,200. However, the lowest bouquet, being the Nova bouquet, remained N900 with over 43 channels.

Coronation ads

Viki Liu, StarTimes’ brand and marketing manager, said during a virtual press conference that the price increase was caused by the increased value-added tax (VAT) rates as well as the foreign exchange rate which had impacted the company’s cost of operation.

“Our business is not exempted from the effect of the naira depreciation affecting all businesses in the country. All of our foreign content is bought in dollars and to continually serve our subscribers the best content, the subscription price has to be reviewed upwards,” Liu said.

This is the only price increase the PayTv has had, even though the company has added “15 new channels in the last six months; expanded its educational programs for kids with more channels to provide the latest information on COVID-19; and also introduced the pay-as-you-go policy which enables people to subscribe on a daily or weekly basis,” Liu said.

In a phone chat with Nairametrics, PR Manager of Startimes Nigeria, Lazarus Ibeabuchi, made reference to past reviews where StarTimes had reduced costs of some bouquets.

“For instance, in September 2017, we scrapped our Unique Bouquet (N3800) from our DTT subscription packages and crashed its major channels into Classic Bouquet whilst reducing Classic Bouquet price from 2600 to 2400. In 2018, Classic Bouquet was further reduced from N2400 to N1900,” he explained, insisting that the PayTV service provider is not out to exploit customers.

Jaiz bank ads

(READ MORE: Startimes, DStv, Others adjust prices as Nigerian businesses battle tough economic conditions)

Stanbic IBTC

On the other hand, MultiChoice in May, first announced a slight review to reflect the new VAT rates across its DStv and GOtv subscriptions. Effective June 1, DStv Premium subscription increased from N15,800 to N16,200, Compact Plus moved from N10,650 to N10,925, while the Compact bouquet was increased from N6,800 to N6,975.

The Confam bouquet became N4,615 as against the former price of N4,500, while Yanga bouquet increased from N2,500 to N2,565 monthly subscription.

For GOtv subscribers, GOtv Max bouquet increased from N3,200 to N3,280, while GOtv Jolli now goes for N2,460 and GOtv Jinja subscribers will pay N1,640.

Though the increase was very minute, almost insignificant, consumers complained about the timing being wrong.

To their credit, both PayTV operators delayed the implementation of the new VAT rates – MultiChoice for 4 months, and StarTimes for 6 months – even though the new VAT rates took effect in February 2020.

Note, however, that MultiChoice phased out 4 lower-tier subscription packages, from June 1, 2020. This means that the DStv Family, DStv Access, GOtv Plus, and GOtv Value subscription packages are no longer available for customers.

(READ MORE: Mr Eazi raises $20 million fund to invest in African artists

Sources within MultiChoice declined to comment, but according to the statement on the website, the phasing out of the packages is part of “ongoing efforts to ensure our customers get improved choices and better value for money whilst delighting them with content that resonate with them.”

The company said that regular reviews of packages, which sometimes result in addition or removal of packages, are done to create capacity for new package additions and offer customers “more choice and great value”.

app

Information on the company’s website shows that the company started the year with the Step up promos for customers, and later offering as much as 44% and 75% discounts for eligible customers in the We’ve Got You campaign during the lockdown, but this was hardly remembered as customers complained over the price reviews.

Before 2020, the last review was done in August 2018, when MultiChoice slashed the price of GOtv Max package from N3,800 to N3,200 while other GOtv packages remained fixed.

At the same time, the price of the DStv Premium package rose from N14,700 to N15,800; Compact Plus from N9,900 to N10,650; Compact from N6,300 to N6,800; Family from N3,800 to N4,000 and Access, from N1,900 to N2,000.

The spike in inflation rates was given as reason for the increase as well.

However, the outrage over the weekend was palpable, when Multichoice sent out messages to some of its DStv subscribers notifying them of a new increase to their bouquet prices. Coming three months after the last review, the outrage from customers was understandable.

(READ MORE: Chainlink: Most valuable DeFi crypto is attracting investors again, gains over 8%)

In a message sent to customers, Multichoice said: “We periodically review our pricing, taking into consideration factors such as inflation and operational costs. We acknowledge that the people of Nigeria are living under increased economic pressure and we have made efforts to freeze the subscription prices in the last year, barring any extreme factors such as the devaluation of currency and changes to VAT mandated by the government.”

Even before the increase, the clime was suggestive of a possible increase from Multichoice. What is not yet clear is whether GOtv subscribers will be affected by this recent increase, or if theirs has been reserved for another time.

From September 1, DStv Compact price would increase to N7,900 up from N6,975, while Compact plus would increase from N10,925 to N12,000, and DStv Premium jumps overboard from N16,200 to 18,400.

In retrospect, Multichoice could have borrowed a leaf from StarTimes, by capturing both the increased VAT rates and operations costs in a single increase, instead of carrying out price reviews twice within a space of three months.

 

Package Price at April 2020 (N) Reviewed price (N) Difference (N) % increase
DStv Premium 15800 18400 2600 14.1%
Compact plus 10650 12000 1350 11.3%
Compact 6800 7900 1100 14%
Confam 4500 4615 115 2.5%
Yanga 2500 2565 65 2.5%
Gotv Max 3200 3280 80 2.4%
Jinja 1600 1640 40 2.4%
Jolli 2400 2460 60 2.4%
Startimes basic 1300 1700 400 23.5%
classic 1900 2500 600 24%
smart 1900 2200 300 13.6%
super 3800 4200 400 9.5%

A close look will reveal that even though Startimes increased its prices with N300 – N600, the percentage increase was high because the prices of its bouquets were already really low. On the other hand, MultiChoice made little percentage increments, which only resulted in higher figures because the bouquet prices are higher.

Online streaming alternatives and why they are cheaper

Among the reactions, some subscribers mentioned alternatives like Netflix, IrokoTV, SceneOne TV, and Live Football TV app.

These online streaming platforms have also provided options for sit-at-home entertainment, especially during this pandemic.

So, how do they manage to keep their prices the same despite the challenges hitting others in the entertainment space?

READ: MultiChoice plans reduction in DSTV subscription fees across some African countries

PayTV operators like StarTimes and Multichoice pay for broadcasting rights in foreign currencies, and with the heated competition where both companies seem to be in a race for broadcasting rights, there is no doubt that they are spending a lot more than they had budgeted for at the beginning of the year when the exchange rate was $1 to N360; now, the exchange has gone over N470 to $1.

Even though these foreign companies employ lots of Nigerians, they sometimes have to import experts from other countries to service or repair their equipment, and this again means more foreign exchange payments.

(READ MORE: U.S dollar stays flat as America’s Federal Reserve becomes “extraordinarily uncertain”)

They also have to keep their outfits running with power supply, and the unstable electricity in Nigeria makes it even more complicated. Most times, they have to resort to alternate power sources, and we are aware that the fuel pump price recently went up from N125 to N145 per liter.

On the other hand, online streaming platforms do not have to deal with some of these operating costs. They purchase rights to the movie once and make it available to paying subscribers. This practically explains why their costs have remained stable, and relatively cheaper, despite the recent challenges.

Netflix, for instance, runs a basic subscription of N2,900 (1 device access), standard subscription at N3,600 (2 device access), and Premium at N4,400 (4 devices access). There’s also IrokoTV which has been nicknamed ‘Netflix of Africa’ by some, offering its plans for equally low prices.

The Live Football TV app is another alternative, a totally free app for football lovers. It provides match schedules with multi-platform broadcast listings, including match stats, events, live scores, news, and analysis. In truth, people who subscribe to PayTV simply for football reasons might find this a better and cheaper alternative.

However, the catch is this: even though the online streaming platforms offer cheaper or even free services, this comes at an extra cost – the customer has to purchase data in order to stream them.

Data is still not free, at least not in Nigeria.

Ruth Okwumbu has a MSc. and BSc. in Mass Communication from the University of Nigeria, Nsukka, and Delta state university respectively. Prior to her role as analyst at Nairametrics, she had a progressive six year writing career. As a Business Analyst with Narametrics, she focuses on profiles of top business executives, founders, startups and the drama surrounding their successes and challenges. You may contact her via [email protected]

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Corporate Press Releases

COVID-19: FirstBank launches next-generation ATM, spearheads innovation in electronic banking in Nigeria

FirstBank customers can now leverage the real-time mobile banking capabilities of their cellphones to activate cash withdrawals at the FastTrack ATM.

Published

on

First bank, Dr. Adesola Adeduntan, CEO, FirstBank

In the light of COVID-19, FirstBank has launched the FastTrack ATM, a Next Generation ATM and first of its kind in Africa, designed to promote financial activities on the ATM devoid of any form of physical interaction with the machine. The introduction of the FastTrack ATM which is done in partnership with Inlaks enables customers carry out cash withdrawals without having to touch the interface of the ATM.

With the FastTrack ATM, widely referred to as Touchless Solution, the customer carries out the transaction by using his or her mobile phone to perform the needed steps designed originally for implementation on the ATM. By using one’s phone, the transaction is carried out – in advance – through the Bank’s USSD or mobile banking option. Upon the schedule, the customer visits the FastTrack ATM to complete the transaction by tapping a contactless Near Field Communication (NFC) card on the ATM to withdraw his or her cash.

READ: Mobile Banking applications remain the most popular platform for digital banking

FirstBank customers can now leverage the real-time mobile banking capabilities of their cellphone to activate cash withdrawals at the FastTrack ATM. The ATM solution is the Bank’s response to control the spread of COVID-19, whilst promoting the safety of customers that carry out transactions at the ATM.

Speaking on the launch of the FastTrack ATM, Dr. Adesola Adeduntan, CEO, First Bank of Nigeria Limited said ‘at FirstBank, we are driven to provide seamless financial solutions to ensure our customers are able to timely carry out their transactions in safe, secured and efficient ways, thereby putting them ahead in digital banking, not just in Nigeria but Africa. We are delighted to set the pace regarding the use of the Next Generation ATM in Africa which enables customers to use their mobile phones to remotely initiate ATM-based cash withdrawals via our *894# USSD banking or FirstMobile application. At the core of our strategy lies innovation which is critical to adapting to the new normal’.

GTBank 728 x 90

READ; Zenith Bank posts PBT of N177.3 billion in 9M 2020

According to Olufemi Adeoti, Managing Director, Inlaks, “given that consumers are more adaptable to mobile technology Inlaks – the Africa’s leading Information Technology Solutions provider together with Hyosung ATM OEM are partnering with FirstBank to introduce the first fully compliant COVID-19 FinTech ATM. This is in alignment with the ‘new normal’ desired customer experience which includes digitalization and delivering a secure contactless cash access to the bank’s FirstMobile customers for better user experience, simplicity, speed and convenience’’

In recognition of its giant strides at promoting electronic banking in the country, FirstBank’s mobile banking application – FirstMobile –  was recently awarded the Best Mobile Banking App award 2020 in the Global Finance Best Digital Bank Awards 2020 as well as 2019 Best Mobile Banking App by Global Business Outlook.

Coronation ads

READ: FBN Holdings announces N25 billion capital injection into FirstBank

FirstBank has been at the forefront of promoting electronic banking solution in Nigeria. In 2017, the Bank was recognized as the first financial institution in Nigeria and the West-Africa sub-region to issue 10 million ATM cards to customers across the country. The bank was the second in Africa to achieve the milestone.

These feats are achieved through the trusts in its industry-leading innovative banking solutions by over 10 million customers on its USSD *894# banking platform and over 4.1 million customers on its FirstMobile banking application, endearing the Bank to process about 30% of card transactions in the entire banking industry in the country.

About FirstBank

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 125 years.

Jaiz bank ads

With over 750 business locations and over 57,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 15 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

Stanbic IBTC

The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 9million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 3 million people on FirstMobile platform.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”. Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.

Continue Reading

Around the World

Biden to appoint Nigerian-born attorney as Deputy Treasury Secretary

Nigerian-born attorney, Adewale Adeyemo has been selected by US President-elect, Joe Biden as Deputy Treasury Secretary.

Published

on

United States President-elect, Joe Biden, has selected a Nigerian-born attorney, Adewale Adeyemo, as the Deputy Treasury Secretary.

This was disclosed by Biden on Sunday, according to Wall Street Journal.

Adeyemo, who is a former senior international economic adviser during the Obama administration, will serve under former Federal Reserve Chair Janet Yellen, who Biden plans to appoint to lead the US Treasury Department.

Adeyemo’s appointment is one of many key cabinet positions Biden is expected to announce in the coming days.

What you need to know

GTBank 728 x 90

Born in Nigeria, Adeyemo was raised in California where he obtained a bachelor’s degree before proceeding to Yale Law School for his legal education.

Before his appointment into the Obama administration, Adeyemo worked as an editor at the Hamilton Project, then served as senior advisor and deputy chief of staff to Jack Lew in the United States Department of Treasury.

He later worked as the chief negotiator for the Trans-Pacific Partnership and also served as the first chief of staff of the Consumer Financial Protection Bureau under Elizabeth Warren.

Coronation ads

In 2015, he was appointed to concurrently serve as Deputy National Security Advisor for International Economics and deputy director of the National Economic Council.

He went on to become the first president of the Obama Foundation.

Continue Reading

Energy

FG to deliver 1 million vehicle conversion to autogas by end of 2021

The FG’s Autogas programme is expected to deliver at least 1 million vehicle conversions by the end of 2021.

Published

on

FG to deliver 1 million vehicle conversion to autogas by end of 2021

The Federal Government has revealed that its Autogas programme is expected to deliver at least 1 million vehicle conversions by the end of next year.

The implementation of this programme by the government will herald the clean energy transition for Nigeria and the delivery of cheap transportation.

This was disclosed on Sunday, November 29, 2020, by the Federal Government via tweets on its official Twitter handle.

READ: 25 million Nigerians to pay N4,000 monthly for solar power system

GTBank 728 x 90

READ: N75 billion Nigerian Youth Investment Fund to be rolled out before end of October – Minister

The rollout is the culmination of the resolve of President Muhammadu Buhari-led government to deepen domestic usage of natural gas in its various forms. It is also in line with the government’s plan to make gas the first choice source of cheaper and cleaner energy for Nigerians in their personal and industrial use.

(READ MORE: FG gives reasons why it is repackaging its social intervention programmes)

Coronation ads

The government also stated that there will be a commencement of formal dispensing of Autogas (CNG and LPG) products at two NNPC retail stations.

In addition, there will be a handover of CNG-powered mass transport buses to NLC, in fulfilment of the agreement during recent negotiations. This agreement was reached with labour during negotiations and in recognition of the role organized labour plays in the quest to bring relief to ordinary Nigerians.

READ: Cornerstone Insurance Plc projects PAT of N537.4million in Q1 2021

What you should know 

Nairametrics reported in September that the Minister of State for Petroleum Resources, Timipre Sylva revealed that Nigerians can now convert cars using petrol to gas, which is cheaper, with effect from October 2020.

The Department of Petroleum Resources also ordered 9,000 filling stations nationwide to begin the installation of facilities for gas products.

Jaiz bank ads

READ: PIB may be passed by first quarter of 2021 – Sylva

Stanbic IBTC

In October, the Federal Government estimated that the Compressed Natural Gas (CNG) will cost N97 per litre, as it had promised to provide alternatives to the Premium Motor Spirit (PMS), otherwise known as petrol, for poor Nigerians.

Continue Reading