As Nigerians continue to adjust to the “new normal” that has characterised the gradual easing of the nationwide COVID-19 lockdown, they are concerned about the significant increase in the prices of food items, particularly across Lagos markets. Meanwhile, traders have blamed the price jump on the high cost of transportation and scarcity of some essential food items.
These were all revealed in the latest household market survey carried out by Nairametrics Research. According to the latest report, the price of items such as beans, pepper, palm oil, onions, tomatoes, garri, and potatoes significantly increased. For instance, a big bag of pepper is currently sold for an average of N15,000, which indicates an increase of 114.3% when compared to the pre-lockdown price of N7,000.
Similarly, the price of a big bag of dry onions spiked by 30.77%, as it currently sells for an average of N17,000. In the same vein, a basket of sweet potatoes sells for an average of N15,000, marking a 150% increase when compared to N6,000 pre-lockdown price.
The rest of this report further highlights other items that witnessed a significant increase in price, items that recorded a decrease in price, items that maintained initial prices, special markets, and key market insights. Keep reading…
Items that witnessed price increase
Some of the items that recorded significant increase in price include:
• A 50kg bag of Royal Stallion rice currently selling for an average of N27,333, compared to an initial average of N26,167 recorded in March.
• A gallon of locally made palm oil (5 Litres) is currently sold for an average of N2,025, indicating a 22.73% increase compared to its initial price of N1,650. A 25-litre gallon of palm oil increased by 6.67% to sell for an average of N10,000 compared to N9,375.
• A 50kg bag of Mama Gold rice, which was initially sold for an average of N19,250 increased by 5.84% to an average of N20,375 while Mama’s Pride rice increased marginally to an average of N19,375.
• A 50kg bag of white beans, which was initially sold for an average of N18,250 in March, now sells for an average of N21,125. This indicates a 15.75% increase in price.
• Also, a big sized bag of brown beans recorded a 9.27% increase in price to sell for an average of N20,625 compared to an initial average of N18,875.
• An 80kg bag of garri (Ijebu) currently sells for an average of N13,000. This indicates a 94% increase compared to the initial average of N6,700 recorded in March.
• Also, a 50kg bag of white garri spiked by 50% to sell for an average of N11,250, while yellow garri (50kg) recorded 58.1% increase in price to sell for an average of N12,250 compared to a reference price of N7,750.
• A big basket of round shaped tomatoes, which was sold for an average of N5,500 in March, has risen significantly by 127.3% as it now sells for an average of N12,500.
• The price of fish also rose as a big sized Horse Mackerel (Kote) that was for an initial average of N525 is now sold for an average of N563, while Titus (Mackerel) fish is currently sold for an average of N575.
• A bag of yellow maize currently sells for an average of N14,000, compared to an average of N13,000 recorded in March, while a bag of white maize sells for an average of N13,750.
Items that recorded decrease in price
Despite the increase recorded in the prices of major household food items, the prices of some items however declined.
• A 12.5kg cylinder of cooking gas is now being refilled for an average of N3,375. Indicating a 15.63% reduction in price from an average of N4,000 in March.
• Also, a 5kg cylinder of cooking gas is currently filled for an average of N1,375 compared to an average of N1,725 recorded in March.
• A big bag of melon seeds (egusi) currently sells for an average of 38,000. A 7.32% decrease in price compared to N41,000 recorded in March 2020.
• A tuber of yam is currently sold for an average of N1,250. Compared to initial value of N1,375. The price of yam reduced by 9.1% while a medium-sized tuber of Abuja yam currently sells for an average of N713.
Items that maintained initial price
Household items that maintained their initial prices include milk, cocoa beverages, vegetable oil, and flour.
• A 400g of Peak Powdered milk (tin) continues to sell for an average of N1,213 while 900g still sells for an average of N2,375.
• 500g and 900g tins of Milo still sell for averages of N1,038 and N2,075 respectively across the four markets.
• 5-Litre and 25-Litre gallons of locally made vegetable oil maintained their initial prices at N2,200 and 12,575 respectively.
• The Nairametrics Research team identified new brands of beans at the market — Gombe beans, which is sold for an average of N21,500 per bag, and Niger beans which sells for an average for N17,000.
• A big bag of dried bush mango seeds (Ogbono) is currently sold for average of N75,000 compared to an initial value of N90,000, while a bag of new bush mango seeds sells for N50,000 as against its initial value of N70,000.
• A bag of crayfish also recorded a decrease in price from an average of N15,000 to N12,500.
The lockdown and hike in the cost of transportation triggered increases in the price of food items. This was disclosed by a frozen food trader at Mushin market. She said:
“Due to the hike in transportation, we now sell a full chicken for an average of N1,700 compared to an initial average of N1,400, while 1 kg of Turkey sells for N1,500 compared to N1,300 recorded in March 2020. Also, Chicken lap which was sold for N1,000 in March now sells for an average of N1,400, while a carton of Titus fish that was sold for N19,000 in March now sells for an average of N21,000.”
She further explained that due to the practice of social distancing, the cost of transportation has increased significantly, hence affecting the prices of many commodities in the market.
On his part, Mr. Ruwa, an onion seller at Mile 12 market, stated that the increase in the price of onions is due to the scarcity of the item which is produced mainly in Northern Nigeria. According to him, the price of onions rose significantly due to the scarcity of dry onions due to the season.
|Items||Brand||Unit||MUSHIN (28/05/2020)||DALEKO (28/05/2020)||OYINGBO (28/05/2020)||MILE 12 (28/05/2020)||Average||MUSHIN (19/03/2020)||DALEKO (19/03/2020)||OYINGBO (19/03/2020)||MILE 12 (19/03/2020)||Average|
|Bag of Rice||Basmati||5kg||NA||NA||NA||NA||NA||NA||NA||NA||NA||NA|
|Bag of Rice||Mama Gold||10kg||NA||4000||NA||NA||4000||NA||3500||NA||NA||3500|
|Bag of Rice||Royal Stallion||50Kg||28000||NA||27000||27000||27333.333333333||27000||NA||27000||24500||26166.666666667|
|Bag of Rice||Rice Master||10kg||NA||3500||NA||4000||3750||NA||3500||NA||3500||3500|
|Bag of Rice||Mama Gold||50kg||20000||20000||21000||20500||20375||19000||19000||19500||19500||19250|
|Bag of Rice||Caprice||50kg||28000||27000||27500||27000||27375||26500||NA||NA||25000||25750|
|Bag of Rice||Mama's Pride||50kg||19500||19000||19500||19500||19375||19000||19000||19500||19500||19250|
|Bag of Rice||Falcon||25kg||NA||NA||NA||NA||NA||NA||NA||NA||NA||NA|
|Bag of Beans||Oloyin||50kg||13000||12500||13000||12500||12750||13000||12000||13000||12000||12500|
|Bag of Beans||White||50kg||22000||20500||21000||21000||21125||18500||18000||18500||18000||18250|
|Bag of Beans||Brown||>50kg||20500||19500||21500||21000||20625||20500||18000||19000||18000||18875|
|Tuber of Yam||Abuja||1 Big Size Tuber||1300||1200||1300||1200||1250||1400||1400||1300||1400||1375|
|Tuber of Yam||Abuja||1 Medium Size Tuber||700||700||750||700||712.5||750||700||750||750||737.5|
|Carton of Noodles||Indomie||305g (Belle full)||2900||2900||2900||2900||2900||2900||2900||2900||2900||2900|
|Carton of Noodles||Indomie||200g (Hungry man)||3200||3200||3200||3200||3200||3200||3200||3200||3200||3200|
|Carton of Noodles||Chikki||100g||2000||2200||2100||2100||2100||2000||2200||2100||2100||2100|
|Carton of Noodles||Minimie||70g||1600||1650||1700||1650||1650||1500||1500||1500||1500||1500|
|Carton of Noodles||Golden Penny||70g||1400||1400||1400||1400||1400||1400||1400||1400||1400||1400|
|Bag of Garri||Ijebu||80kg||12500||13000||12500||14000||13000||6000||6800||7000||7000||6700|
|Bag of Garri||White||50kg||11000||11500||11500||11000||11250||7000||7500||7500||8000||7500|
|Bag of Garri||Yellow||50kg||12000||12500||12000||12500||12250||7500||7500||7500||8500||7750|
|Basket of Potato||Sweet||Big Basket||15000||15000||6000||6000|
|Basket of Potato||Sweet||Small Basket||1000||1000||1000||1000|
|Basket of Potato||sweet||Smallest Basket||500||500||200||200|
|Basket of Potato||Irish||Biggest Basket||20000||20000||17000||17000|
|Basket of Potato||Irish||Small Basket||2000||2000||1800||1800|
|Basket of Potato||Irish||Smallest Basket||1500||1500||1300||1300|
|Packet of Pasta||Golden Penny||500g||4300||4400||4300||4200||4300||4300||4400||4300||4200||4300|
|Packet of Pasta||Dangote||500g||4000||4100||4200||4100||4100||4000||4000||4000||4100||4025|
|Packet of Pasta||Power (1 pc)||500g||220||220||220||220||220||220||220||220||200||215|
|Packet of Pasta||Bonita (1 pc)||500g||220||200||200||210||207.5||220||200||200||210||207.5|
|Gallon of Palm Oil||Local||5 Litres||2100||2000||2000||2000||2025||1800||1500||1800||1500||1650|
|Gallon of Palm Oil||Local||25 Litres||10000||9500||10000||9500||10000||10000||9000||9500||9000||9375|
|Gallon of Vegetable Oil||Local||5 Litres||2200||2200||2200||2200||2200||2200||2200||2200||2200||2200|
|Gallon of Vegetable Oil||Local||25 Litres||12600||12400||12900||12400||12575||12600||12400||12900||12400||12575|
|Gallon of Vegetable Oil||Kings||5 Litres||3000||3000||3000||3000||3000||3000||3000||3000||3000||3000|
|Gallon of Vegetable Oil||Wesson||5 Litres||3900||3900||3900||3900||3900||3900||3900||3900||3900||3900|
|Gallon of Vegetable Oil||Mamador||3.8 Litres||2500||2450||2500||2400||2462.5||2500||2450||2500||2400||2462.5|
|Gallon of Vegetable Oil||Power||3 Litres||1800||1800||1800||1800||1800||1800||1800||1800||1800||1800|
|Bunch of Plaintain||Plaintain||1 Big Bunch||500||400||450||500||462.5||400||400||350||400||387.5|
|Bag of Flour||Dangote||50kg||11200||11200||11000||11000||11100||11200||11200||11000||11000||11100|
|Bag of Flour||Honey well||50Kg||11200||11200||11200||11200||11200||11200||11200||11200||11200||11200|
|Bag of Flour||Mama Gold||50kg||11000||11300||11000||11000||11075||11000||11300||11000||11000||11075|
|Milk||Peak Powdered (Tin)||400g||1250||1200||1200||1200||1212.5||1250||1200||1200||1200||1212.5|
|Milk||Peak milk (Refill)||500g||1050||1000||1000||1000||1012.5||1050||1000||1000||1000||1012.5|
|Milk||Dano Powdered (Tin)||500g||1000||1000||1000||1000||1000||1000||1000||1000||1000||1000|
|Milk||Three Crown (Refill)||380g||720||700||750||700||717.5||720||700||750||700||717.5|
|Milk||Loya Powdered (Tin)||400g||1000||1000||1000||1050||1012.5||1000||1000||1000||1050||1012.5|
|Cocoa Beverages||Milo (Tin)||500g||1000||1100||1050||1000||1037.5||1000||1100||1050||1000||1037.5|
|Cocoa Beverages||Milo (Tin)||900g||2000||2100||2100||2100||2075||2000||2100||2100||2100||2075|
|Cocoa Beverages||Milo Refill||500g||900||900||900||900||900||900||900||900||900||900|
|Cocoa Beverages||Bournvita Refill||500g||950||1000||950||900||950||950||1000||950||900||950|
|Cocoa Beverages||Bournvita (Plastic)||900g||2000||2000||2000||2000||2000||2000||2000||2000||2000||2000|
|Cocoa Beverages||Ovaltine Refill||500g||800||800||850||850||825||800||800||850||850||825|
|Tea||Lipton Yellow label||52g||310||290||300||300||300||310||290||300||300||300|
|Sugar||St' Loius Sugar(Cube)||500g||500||550||550||550||537.5||400||380||400||450||407.5|
|Sugar||Golden Penny Sugar (cube)||500g||350||350||350||400||362.5||350||300||350||300||325|
|Bottled Water (Refill)||Cway||Refill||600||600||650||600||612.5||600||600||650||600||612.5|
|Juice||5 Alive||1 litre||600||550||550||600||575||600||550||550||600||575|
|Tomatoes||Big Basket||round shaped||12500||12500||5500||5500|
|Medium Basket||round shaped||6500||6500||3200||3200|
|Small Basket||round shaped||4000||4000||2000||2500|
|Big Basket||Oval Shaped||NA||NA|
|Small Basket||Oval Shaped||NA||NA|
|Fish||Kote (Horse Mackerel)||1 big Fish||550||600||550||550||562.5||550||500||500||550||525|
|Fish||Titus (Mackerel)||1 big Fish||550||600||550||600||575||500||500||550||500||512.5|
|Onions||Big bag||Dry Onions||17000||17000||13000||13000|
|Onions||Big bag||New Onions||NA||NA||11000||11000|
About Nairametrics Food Price Survey
The Nairametrics Food Price Watch is a bi-weekly household market survey that covers the prices of major food items, with emphasis on five major markets in Lagos – Mushin Market, Daleko Market, Oyingbo Market, Idi-Oro Market and Mile 12.
How delivery firms fleece their patrons
The onus is on you to pick the solution that works for you.
It was early on Sunday morning, but Halimat was already at her wits end. Rather than having an easy Sunday morning, she was on the phone, placating a justifiably angry customer who was yet to receive the hair extensions she had ordered, after two weeks of making the purchase.
The client had paid for hair extensions amounting to N150,000, and did not quibble overpaying the delivery fee of N2,000; Halimat had been pleased to have made such a huge sale from one customer. However, two weeks later, she was still running after the delivery guys, wondering why the parcel had not been delivered. Eventually, she was informed that “the package could no longer be found,” and they stopped taking her calls afterward.
“Where do I even start from?” she lamented. “So, I paid them N2000 to help me misplace products worth N150,000.”
Sadly, many small business owners have experienced varying degrees of disappointment after hiring delivery services to convey products to customers.
A new day for delivery service providers
In the early 2000s, no one thought much about courier and delivery services. It was a business with low patronage, and even lower turnovers. By the turn of the first decade of the 21st century, the narrative had started a gradual change. Logistics and delivery services were becoming much sought after; even businesses in other sectors started branching out into delivery services.
With the introduction of new government policies geared towards promoting the ease-of-doing-business, the number of people going into delivery businesses has quadrupled. Operating both a B2C and B2B model, the market is quite large, especially with recent evidence showing an increase in online transactions and demand for home deliveries.
With as little as N400,000, one can start a small-scale delivery business by purchasing a despatch bike, and securing a license or logistics permit from the state’s ministry of transportation. The need for an office space could be optional, and even when one chooses to have one, it could be a shared space. Of course, a social media handle is now considered essential for the purpose of getting clients and establishing an online presence.
Challenges for business owners
In spite of the ubiquity of delivery services, getting a good delivery service is still a hard nut to crack. Stories abound of people who have had their deliveries delayed for days and even weeks. There are also stories of parcels destroyed, or even lost without getting to the recipient, and so for these small businesses, the problem remains finding a delivery service that can guarantee and deliver just as promised.
For Oluwatobi Ibukun Abiola, who runs ATJ Creations hub, getting a good delivery company is quite difficult, and sometimes small business owners eventually have to settle for alternate options, like using friends and siblings to make their deliveries.
As a producer of organic hair and skincare products, Oluwatobi’s deliveries are often booked days ahead and she has to get the entire schedule sorted out. For her, it can be summarised in a sentence.
“The cheaper the service, the more certain you are that it will disappoint. So, it is often better to ignore the cost and go for the more reliable options.”
Some delivery businesses require registration fees from business owners who intend to use their services regularly. This fee could range from N5000 to N25,000, depending on the size of the business. Oluwatobi explained that based on her experience, using such delivery options, one is less likely to get disappointed.
There are also delivery businesses that only require one to call and book the time and date for pickup and the location for delivery. However these often disappoint; sometimes failing to turn up to pick the parcel, or even delaying the delivery for a couple more days.
Brenda Nwafor, owner of Nebdesigns, a business that specialises in making customised bags agrees that indeed, delivery businesses and despatch riders often disappoint.
She pointed out that the most difficult part of handling them is when they refuse to explain the true reason for delayed delivery. After failing to deliver a package as scheduled, they could end up refusing to pick calls for the next couple of days until they have successfully delivered it, and this sometimes leaves the sender at a loss over what explanation to offer to the receiver.
“To deal with them, I have to book a date that is earlier than the agreed date, so that all the delays can be factored in. If they eventually deliver it on time, I end up with a satisfied customer who is pleased to have received his package a day or two before the scheduled date,” she explained.
While this option is possible for people in the business of non-perishables like beauty products and fashion items, it is not obtainable for those in the business of consumables. Best runs a food and small chops business from her home, preparing and packaging chops, and foods for her clients.
In her line of business, same-day delivery is key but even then, she has to put up with delays. In some extreme situations when they fail to show up, she has to get a taxi and go handle deliveries herself, with help from friends when deliveries have to be made in multiple locations.
“Deliveries that should get to the customers by 1pm or 3pm sometimes get to them as late as 9pm, and I have to appeal with them to microwave the food,” she told Nairametrics. But this is not the worst scenario.
Best told Nairametrics that she had an issue in May where the despatch rider got to the client by 9pm with an empty plate, explaining that the food poured while he was trying to navigate the traffic from Oshodi to Iyana-isolo. While apologising to the client, he had pleaded with them to accept some frozen chicken (he bought to take home to his family), in place of the ordered “sautéed gizzard and dodo.”
Another business owner, who preferred anonymity, told Nairametrics that she recently had to refund over N80,000 to her clients after the despatch rider died in a road accident on his way to make her food deliveries.
Are business owners being penny wise pound foolish?
And this raises the question of insurance. Why go for a delivery service that does not give any insurance over your parcel.
Most of the business owners who spoke to Nairametrics agreed that despite knowing the risks involved, they opt for these despatch riders because they are cheaper and less cumbersome. One of them explained that she had tried one of the big logistic companies, even downloaded the app and uploaded a picture of the product to be delivered.
“It was too expensive; there was no way I could take it. Imagine paying N2,000 as a delivery fee on a product of N3,000. Clients are already unwilling to pay extra charges for delivery so we have to look for the cheapest option for them,” she explained.
A despatch rider who simply gave his name as Nurudeen told Nairametrics that sometimes, they failed to turn up when it became obvious that there wasn’t much profit to be made from that delivery.
“I can accept the booking, in the hope that other bookings will come to justify the trip. But if there is none, I cannot end up making a trip because of two deliveries worth N2000 total. It will be a total loss for me,” he said.
A holistic solution
Samuel Ajiboyede, CEO and Founder of Zido Logistics, Africa, and expert in the logistics business, recommends a holistic logistics solution for SMEs, rather than randomly calling a despatch rider whenever they need to make a delivery.
“You can’t just wake up and call them to say come and pick this up tomorrow. With such a structure, disappointments and delays are bound to happen since they cannot operate at a loss. Instead have a holistic solution that handles everything and gives you the needed insurance,” he said.
With such a solution, he noted, the business owner could collaborate with a logistics company that would take his parcel, along with other parcels going to the same location and move them all at once. Depending on the arrangement, the logistics company could give one assurance of delivering on the same day, all parcels registered before 9am, and delivering the rest the following day. With this approach, the business owner could spend much less on the unit cost of delivery.
Ajiboyede encouraged business owners to work with those logistics brands that provide covering and insurance for the goods, even if their services may be more expensive. There are two kinds of insurance which this arrangement gives the business owner.
Fidelity insurance protects you from losses that could result from events like the driver/rider running away with your goods or losing your goods, while Goods on transit insurance prevents losses you could get from having your goods defaced, tampered with or completely defaced. This explains why their costs could be slightly higher and their processes cumbersome, but it reduces your worries at the end of the day.
For same-day food deliveries however, he recommends that the business owners have despatch riders dedicated to their business. In the event that the business owner is unable to meet up with such, he could opt instead for ‘cluster plans’ where orders would only be taken in one or two locations depending on what is feasible.
Irrespective of the hassles, a despatch rider is less likely to disappoint you if you have as much as 20 food deliveries going to one location, as against when you have the same 20 deliveries spread across 6 locations.
As a small business owner, the onus is on you to pick the solution that works for you, bearing in mind that even when the cheapest option does not offer client satisfaction, the most expensive may not offer that either since the clients are always trying to keep their money in their purse.
COVID-19 Update in Nigeria
On the 15th of July 2020, 643 new confirmed cases and 6 deaths were recorded in Nigeria.
The spread of novel Corona Virus Disease (COVID-19) in Nigeria continues to record significant increase as the latest statistics provided by the Nigeria Centre for Disease Control reveal Nigeria now has 34,259 confirmed cases.
On the 15th of July 2020, 643 new confirmed cases and 6 deaths were recorded in Nigeria, having carried out a total daily test of 12,707 samples across the country.
To date, 34,259 cases have been confirmed, 13,999 cases have been discharged and 760 deaths have been recorded in 36 states and the Federal Capital Territory. A total of 199,016 tests have been carried out as of July 15th, 2020 compared to 186,309 tests a day earlier.
COVID-19 Case Updates- 15th July 2020,
- Total Number of Cases – 34,259
- Total Number Discharged – 13,999
- Total Deaths – 760
- Total Tests Carried out – 199,016
According to the NCDC, the 643 new cases were reported from 19 states- Lagos (230), Oyo (69), FCT (51), Edo (43), Osun (35), Rivers (30), Ebonyi (30), Kaduna (28), Ogun (27), Ondo (23), Plateau (20), Benue (17), Enugu (16), Imo (10), Delta (6), Kano (4), Nasarawa (2), Kebbi (1), Ekiti (1).
Meanwhile, the latest numbers bring Lagos state total confirmed cases to 12,941, followed by Abuja (2,738), Oyo (1,951), Edo (1,850), Rivers (1,427), Delta (1,398), Kano (1,318), Ogun (1,132), Kaduna (1,067), Ondo (770), Katsina (669), Ebonyi (646), Borno (593), Plateau (591), Gombe (533), Enugu (531), Bauchi (521), Kwara (422), Abia (413), Imo (409).
Jigawa state has recorded 321 cases, Bayelsa (318), Osun (311), Nasarawa (254), Sokoto (153), Akwa Ibom and Niger (145), Benue (143), Adamawa (110), Anambra (101), Kebbi (88), Zamfara (76), Ekiti (67), Yobe (62), Taraba (30), Cross River (10) while Kogi state has recorded 5 cases only.
Lock Down and Curfew
In a move to combat the spread of the pandemic disease, President Muhammadu Buhari directed the cessation of all movements in Lagos and the FCT for an initial period of 14 days, which took effect from 11 pm on Monday, 30th March 2020.
The movement restriction, which was extended by another two-weeks period, has been partially put on hold with some businesses commencing operations from May 4. On April 27th, 2020, Nigeria’s President, Muhammadu Buhari declared an overnight curfew from 8 pm to 6 am across the country, as part of new measures to contain the spread of the COVID-19. This comes along with the phased and gradual easing of lockdown measures in FCT, Lagos, and Ogun States, which took effect from Saturday, 2nd May 2020, at 9 am.
On Monday, 29th June 2020 the federal government extended the second phase of the eased lockdown by 4 weeks and approved interstate movement outside curfew hours with effect from July 1, 2020.
|Date||Confirmed case||New cases||Total deaths||New deaths||Total recovery||Active cases||Critical cases|
|July 15, 2020||34259||643||760||6||13999||19500||7|
|July 14, 2020||33616||463||754||10||13792||19070||7|
|July 13, 2020||33153||595||744||4||13671||18738||7|
|July 12, 2020||32558||571||740||16||13447||18371||7|
|July 11, 2020||31987||664||724||15||13103||18160||7|
|July 10, 2020||31323||575||709||20||12795||17819||7|
|July 9, 2020||30748||499||689||5||12546||17513||7|
|July 8, 2020||30249||460||684||15||12373||17192||7|
|July 7, 2020||29789||503||669||15||12108||17012||7|
|July 6, 2020||29286||575||654||9||11828||16804||7|
|July 5, 2020||28711||544||645||11||11665||16401||7|
|July 4, 2020||28167||603||634||6||11462||16071||7|
|July 3, 2020||27564||454||628||12||11069||15867||7|
|July 2, 2020||27110||626||616||13||10801||15693||7|
|July 1, 2020||26484||790||603||13||10152||15729||7|
|June 30, 2020||25694||561||590||17||9746||15358||7|
|June 29, 2020||25133||566||573||8||9402||15158||7|
|June 28, 2020||24867||490||565||7||9007||14995||7|
|June 27, 2020||24077||779||558||4||8625||14894||7|
|June 26, 2020||23298||684||554||5||8253||14491||7|
|June 25, 2020||22614||594||549||7||7822||14243||7|
|June 24, 2020||22020||649||542||9||7613||13865||7|
|June 23, 2020||21371||452||533||8||7338||13500||7|
|June 22, 2020||20919||675||525||7||7109||13285||7|
|June 21, 2020||20242||436||518||12||6879||12847||7|
|June 20, 2020||19808||661||506||19||6718||12584||7|
|June 19, 2020||19147||667||487||12||6581||12079||7|
|June 18, 2020||18480||745||475||6||6307||11698||7|
|June 17, 2020||17735||587||469||14||5967||11299||7|
|June 16, 2020||17148||490||455||31||5623||11070||7|
|June 15, 2020||16658||573||424||4||5349||10885||7|
|June 14, 2020||16085||403||420||13||5220||10445||7|
|June 13, 2020||15682||501||407||8||5101||10174||7|
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Data war: Glo dwarfs MTN, Airtel others in subscribers’ growth over 5 months
It gained 8.302 million data subscribers when it grew from 28.934 million in December 2019 to 37.236 million by the end of May 2020.
No doubt, competition among major internet service providers (ISP) in Nigeria has been intense, as the ISPs ensure that their brands are known as the best, most affordable and fastest in the industry.
From MTN’s Nedu Proposal Data commercial to Airtel’s Data is Life, or Glo’s Emoji campaign and 9Mobile’s Moreblase, more affordable, it is obvious that these TV commercials must have cost the ISPs fortunes, as most of them are Nollywood star-studded.
Despite the intense competition in the last five months (January – May 2020), it appears that one of them has taken others by surprise and attracted more subscribers.
According to data released by the Nigerian Communication Commission (NCC) recently for the period ending May 2020, indigenous mobile telecommunication company, Glo dwarfed other competitors, as it gained 8.302 million data subscribers when it grew from 28.934 million in December 2019 to 37.236 million by the end of May 2020, while MTN gained 4.75 million data subscribers. Airtel, which used to be the second-highest in subscribers growth after MTN, recorded 2.795 million, while 9mobile lost 812,827 subscribers within the same period.
Meanwhile, Nairametrics had reported that the nation’s telecommunication landscape witnessed a high level of competition in terms of data offering in 2019, as operators in the industry intensified their efforts to increase their market share in a fickle industry.
NCC’s data for the period ending December 2019, revealed that Nigeria’s largest mobile telecommunication company, MTN, gained 8.18 million data subscribers, and Airtel successfully edged out Glo in terms of data subscriber numbers, as the telco added 4.06 million subscribers over the indigenous brand.
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Competition between two of Nigeria’s largest data sellers, MTN and Airtel took different turns in 2019, as MTN recovered from the drop recorded during the year.
Glo leads the pack ahead of MTN, Airtel
The competition has taken a new twist so far in 2020 (January – May 2020). Though MTN and Airtel, the two Nigeria’s largest data sellers, have 58.863 million data subscribers and 37.317 million subscribers respectively, Glo, which is the third-largest came from behind to outrun the ‘big players’, as more subscribers opted for the service of the indigenous ISP during the economic lockdown imposed by the Coronavirus pandemic.
What it means: While MTN and Airtel managed to attract only 689,593 and 41,791 subscribers in March and April (Peak of the lockdown) respectively, Glo smiled to the bank, as it attracted new 2.072 million data subscribers within the same period.
In terms of market share, MTN maintains the lead, as it controls 39.61% of the market (May 2020), followed by Glo with 27.12%, then Airtel with 26.83%, and 9mobile with 6.37% within the same period.
Internet quality: Where Nigeria stands in the world
The advent of 4G/LTE in the global telecom industry was accompanied by expectations of fast internet speed. 4G is the fourth generation of wireless mobile telecommunications technology, succeeding 3G. Potential and current applications include amended mobile web access, IP telephony, gaming services, high-definition mobile TV, video conferencing, and 3D television.
However, years down the line, Nigeria is still faced with poor internet quality. In a recent survey conducted on download speed experiences of subscribers across 87 countries including Nigeria, a Network monitoring outfit, Opensignal, concluded that congestion is messing with the user experience. Nigeria ranked 83 out of 87 of the countries surveyed in terms of download speed experience.
Opensignal stated, “We saw the widest variety of scores of all our award metrics in Download Speed Experience, with average speeds ranging from over 50 Mbps to less than 2 Mbps. There were 13 countries with Download Speed Experience scores over 30 Mbps, while 35 of the 87 markets we measured fell into the 10-20 Mbps range, and 20 scored under 10 Mbps (Nigeria stands at 5.4Mbps).”
While GSM companies continue to jostle for market share, it has often come at the expense of poor service and lack of accountability. Quite frankly, as an average internet user in Nigeria, one is usually left at the mercy of poor mobile internet services which frustrates one into seeking limited alternatives.