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Research Analysis

Data War: MTN gains 8.18 million subscribers, as Airtel edges Glo, 9mobile in 2019

Data released by NCC as at last December, disclosed that MTN recorded 54.11 million data subscribers over Airtel’s 34.52 million subscribers in 2019.

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Data War: MTN edges our Airtel for first time in 5 months as 493,556 subscribers dump Glo, 9mobile , MTN is winning the data war, as 1.88 million subscribers dump Glo, 9mobile, Data War: MTN gains 8.18 million subscribers in 2019, as Airtel edges Glo, 9mobile

Nigeria’s telecommunication landscape witnessed a high level of competition in terms of data offering in 2019, as operators in the industry show no signs of relent on efforts to increase their market share in a fickle industry.

According to data released by the Nigerian Communication Commission (NCC) for the period ending December 2019, while Nigeria’s largest mobile telecommunication company, MTN, gained 8.18 million data subscribers, Airtel successfully edged out Glo in terms of data subscribers, as the telco added 4.06 million subscribers over the indigenous brand.

MTN Nigeria, MTN gives update on USSD charge controversy, MTN’s never-ending $2 billion tax case has a new court date , BREAKING: MTN unveil 5G Network in Nigeria , Vector, some Nigerians pick holes in MTN's data charges

MTN leads the pack ahead Airtel

Competition between two of Nigeria’s largest data sellers took different turns in 2019, as MTN recovered from the drop recorded during the year. It is important to note that in June and August 2019, 845.3 million data subscribers dumped MTN for other networks.

Meanwhile, in a complete twist of events, at the end of December 2019, the total number of data subscribers on MTN data network rose to 54.11 million from 45.9 million it recorded in January. This means the telco added 8.18 million data subscribers.

On the other hand, Airtel also recorded significant growth in the number of data subscribers in the year, adding 4.06 million data subscribers, taking the total number of data subscribers on the Airtel data network to 34.52 million from 30.4 million.

[READ MORE: MTN wins data war, as 1.88 million subscribers dump Glo, 9mobile)

In terms of market share, Airtel continues to trail MTN, as the latter expanded its overall market share in 2019.

At the end of December 2019, MTN’s total data market share rose further to 68.8 million subscribers from 67.34 million subscribers recorded in November. On the other hand, Airtel’s number of subscribers rose to 50.18 million from 49.65 million recorded in the previous month. Hence, MTN now controls 37.30% of the market populace, as Airtel takes 27.20%.

Regulation forces Airtel Africa to initiate shares listing in Malawi 

Glo regains momentum, as 1.81 million subscribers dump 9mobile

Despite a challenging year for Globacom in terms of its data subscribers base, the telco still managed to add 1.81 million subscribers between January and December 2019. As reported earlier, 1.67 million internet subscribers dumped Globacom in November alone.

Meanwhile, in December 2019, Globacom recorded a significant rise as 1.61 million internet subscribers were added to the network. The total number of data subscribers on Glo network rose from 27.6 million data subscribers in January to 28.9 million subscribers as at December 2019.

On the other hand, 9mobile ended the year without attracting any data subscriber. According to the NCC data, 9mobile continues its steady decline, as a total of 1.81 million subscribers dumped the network for others. In November alone, 210,374 internet subscribers dumped the GSM company, a rise from 122,711 internet subscribers in October and 156,065 recorded in September.

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Data War: MTN gains 8.18 million subscribers in 2019, as Airtel edges Glo, 9mobile

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Internet remains slow in Nigeria despite the advent of 4G network

The advent of 4G/LTE in the global telecom industry was accompanied by the expectation of fast internet speed. The 4G is the fourth generation of wireless mobile telecommunications technology, succeeding 3G. Potential and current applications include amended mobile web access, IP telephony, gaming services, high-definition mobile TV, video conferencing, and 3D television.

However, years down the line, Nigeria is still faced with poor internet quality. In a recent survey conducted on 4G services in 77 countries including Nigeria, Network monitoring outfit, Opensignal concluded that congestion is messing with the 4G user experience. Nigeria ranked 75 out of 77 of the countries surveyed in terms of its 4G speed.

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According to Opensignal, the 4G networks enjoyed today are light-years from the 3G that kicked off the mobile data revolution at the turn of the millennium, but the networks have their faults. The biggest among them are inconsistency and congestion.

While GSM companies continue to jostle for market share, it has often come at the expense of poor service and lack of accountability. Quite frankly, as an average internet user in Nigeria, one is usually left at the mercy of poor mobile internet services which frustrates one to seek limited alternatives.

[READ ALSO: Data War: MTN edges out Airtel, first time in 5 months as more subscribers…)

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Actress Chioma Akpotha drags 9mobile for "excessive charges"

Nigeria’s internet download speed remains among the slowest in the world, and while the telcos continue to rake in heavy gains from data sales, consumers continue to groan for lack of fast and affordable internet services.

While reporting, Nairametrics sought random subscribers’ opinions to determine how 4G network has improved user experience.

According to an MTN user, “Since I upgraded to 4G, the network seems faster, but it sometimes still frustrates me. My expectation on MTN 4G is not close to being met. Also, it is a known fact that the data bundle burns faster.”

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To an Airtel user, “Airtel data network is relatively stable, and I am enjoying it. Although it still depends on the location, I move to some places and it’s difficult to check my mail. More so, it looks like Airtel is competing with MTN on whose data burns out faster.”

According to a Glo user, “I use 4G on Glo, and it is occasional fast and slow at the same time. The only thing I enjoy is that the data is cheap.”

Abiola has spent about 14 years in journalism. His career has covered some top local print media like TELL Magazine, Broad Street Journal, The Point Newspaper.The Bloomberg MEI alumni has interviewed some of the most influential figures of the IMF, G-20 Summit, Pre-G20 Central Bank Governors and Finance Ministers, Critical Communication World Conference.The multiple award winner is variously trained in business and markets journalism at Lagos Business School, and Pan-Atlantic University. You may contact him via email - [email protected]

11 Comments

11 Comments

  1. jhugo

    February 18, 2020 at 8:03 am

    According to an MTN user,

  2. Mubarak salisu

    February 18, 2020 at 12:53 pm

    Thank you we happy

  3. Said Salla

    February 18, 2020 at 3:45 pm

    Bit the mtn is now the worse telcom in Nigeria with regards to poor Internet speed, quick data consumption as well as poor calls services. I am very disappointed with mtn.

  4. Anonymous

    February 18, 2020 at 11:02 pm

    Glo data seems to be the best now, but their 4g don’t work on some phones.

  5. Kingsley Smart

    February 18, 2020 at 11:28 pm

    Glo should better up their connectivity game

  6. Chikel

    February 19, 2020 at 1:43 am

    Honestly, I wonder what these telcos use their money for. 4G speed is abysmal in Nigeria. Only Airtel 4G is fast and relatively stable, MTN 4G come and goes like NEPA while Glo 4G is a joke. It’s even slower than Airtel 3G!

  7. Lovely

    February 19, 2020 at 7:56 am

    To increase there subscribers , I think they need to find a way to planet there Mass very where, especially that Glo. Airtel is making it for my side here

    • UOGroup

      February 19, 2020 at 7:57 am

      You are right

    • Anonymous

      July 14, 2020 at 10:21 am

      I is true

  8. Shina Arogundade

    February 20, 2020 at 11:39 am

    Kindly verify this statement
    “It is important to note that in June and August 2019, 845.3 million data subscribers dumped MTN for other networks.”

  9. Chijioke Anthony

    July 7, 2020 at 1:40 pm

    MTN is never the best in terms data and network even with the help of 4G MTN should be competing with glo and for glo they like money ritualist the would give u huge amount of data and take ur network… So Airtel is the best,and have a reliable and fast network likewise 9mobile

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Research Analysis

Chart of the day: It’s a V Shaped Recovery

A V-Shaped recovery means the Nigeria economy recovered faster than was expected

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The chart above is V-Shaped!

Nigeria’s Bureau of Statistics revealed on Tuesday that Nigeria reported a real GDP Growth rate of 0.11% for the fourth quarter of 2020, the first time following three consecutive quarters of negative GDP growth rate.

Why this matters

  • A V-shaped recovery means the economy got out of a recession faster than expected.
  • Several analysts had various predictions on what Nigeria’s economic recovery chart might look like. The predictions were between U, V, L, or W, shaped.
  • This was also the headline of the Nairametrics Q3 2020 Economic Outlook Webinar where most of our panelists settled for a U-shaped recovery.
  • Most analysts had opined that Nigeria’s GDP Growth rate will contract again in the 4th quarter of 2020 before eeking our growth in the first quarter of 2021.
  • However, the latest GDP number indicates a GDP growth rate in the 4th quarter thus a V-shaped recovery.

At 0.11%, this is the slowest GDP Growth rate Nigeria has recorded since the GDP was rebased in 2011. In the second quarter of 2017 when Nigeria also exited a recession, the GDP Growth rate was 0.72% and was considered relatively tepid at the time.

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Exclusives

Prices of local rice, onions, tomatoes, others crash as foreign rice continues to ease off

This report contains information on items that witnessed price increase, price decrease, as well as information on special markets and insights.

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prices of food items, SBM Jollof Index, Smuggling of imported rice hits Lagos major markets, as residence brace for shutdown

It appears Nigerians are in for good times in the new year, as the price of bags of local and foreign rice, onions, pepper, tomatoes, amongst others recorded a significant drop in price.

This is according to the latest market survey, carried out by Nairalytics Research – the research arm of Nairametrics.

The survey revealed that the price of a 50kg bag of locally produced rice dipped by 6.4% from an average of N25,375 recorded in December to an average of N23,750 while a bag of foreign rice of the same size now sells for an average of N24,500 as against an initial average of N26,125.

READ: Quality of local rice improves as food prices drop across major markets 

Also, the price of a bag of dry onions dropped by 77.5% to sell for an average of N21,500 compared to an initial average of N95,500 while the price of new onions crashed by 74.6% to sell for an average of 16,500.

This report contains information on items that witnessed price increase, price decrease, as well as information on special markets and insights.

READ: Inflation rate jumps to 12.13%, highest in 21 months

Items that witnessed price increase

  • A big bag of melon that was sold for an average of N43,500 in December now sells for an average of N45,000. This represents an increase of 3.45% in three weeks.
  • A nylon of crayfish now sells for an average of N14,250, representing an increase of 9.6% compared to an initial average of N13,000.
  • The price of a big tuber of yam spiked by 31.2% to sell for an average of N1,000 as against an initial average of N763.
  • Also, a medium-sized tuber of yam now sells for an average of N588, indicating an increase of 11.9% compared to an initial average of N525.
  • A big basket of sweet potatoes that was sold for an initial average of N5,500, witnessed an increase of 9.1% to sell for an average of N6,000.
  • The price of a small-sized basket increased by 3.6% to sell for an average of N727 from an initial average of N700.
  • Also, a big basket of Irish potatoes now sells for an average of 25,000 as against an initial average of N20,000. This represents an increase of 25% in three weeks.

READ: FG warns local rice dealers to desist from price hike

Items that witnessed price decrease

  • A big basket of round shaped tomatoes that was sold for an average of N15,000 in December, now sells for an average of N6,500. This represents a price decrease of 56.7% in three weeks.
  • Also, the price of a medium-sized basket of round shaped tomatoes reduced by 64.7% to sell for an average of N3,000 as against an initial average of N8,500.
  • A big bag of pepper now sells for an average of N7,750. This is 61.3% lower than an average of N20,000 recorded in December while a medium-sized bag currently sells for an average of N3,750 as opposed to an initial average of N10,000.
  • A 50kg bag of brown beans currently sells for an average of N30,000, representing a 27.7% decline in price compared to an initial average of N41,500.
  • The price of a 10kg bag of Mama Gold rice dipped by 8.3% to sell for an average of N4,400 compared to an initial average of N4,800.
  • Also, a 50kg bag of Royal Stallion rice that was initially sold for an average of N26,125 now sells for an average of N24,500 while Mama Gold rice of the same size sells for an average of N24,875 as against an initial average of 26,125.
  • The price of a carton of full chicken recorded a marginal decrease of 0.29% to sell for an average of N14,125 compared to an initial average of N14,167.
  • A big bag of Bush mango seeds (Ogbono) that was sold for an average of N115,000 during Christmas festivity, now sells for an average of N105,000. This represents a price decrease of 8.7%.

READ: Why onion has become the “new gold” in Nigeria

Items that maintained initial prices

  • A crate of eggs continues to sell for an average of N1,200, the same as recorded in December.
  • A big bag of yellow maize is still sold for an average of N20,167, while a bag of white maize costs an average of N20,000.
  • A bag of yellow maize sells for an average of N23,333, the same as recorded in December, while white maize of the same size still sells for an average of N23,167.
  • A 50kg bag of Honey well and Mama Gold flour sells for N13,950 and N13,850 respectively, while a bag of Dangote flour sells for an average of N13,750.
  • Horse fish (Kote) and Titus fish still sell for an average of N613 and 638 respectively across markets in Lagos.
  • A 50kg bag of garri (Ijebu) still sells for an average of N14,375, while white and yellow garri sell for an average of N10,750 and N11,125 respectively.
  • Amongst the list of food items that maintained their initial prices include: noodles, beverages, cocoa drinks, sugar, water, and juice.
  • A 12.5kg cylinder of cooking gas is filled for an average of N3,975, while a 5kg cylinder is filled for an average of N1,750.

READ: Betting on Bitcoin is better than investing in PayPal, Google, Facebook, Amazon

Special markets/items

  • Several customers were sighted at Mile-12 market negotiating and transacting with traders at different units of the market as the prices of most food items recorded a significant decline in price compared to the just-concluded year.
  • In an interview with a tomato seller at Mushin market, Mr. Bala, explained that the decline in the price of tomatoes is due to seasonal fluctuations and increased supply of the food item.
  • He stated that there has been a huge amount of harvest during this period, which has caused an increased supply of tomatoes coming from the north, and as a result driving the price of the commodity downwards. He however mentioned that oval-shaped tomatoes are not currently in the market, only round-shaped tomatoes were harvested and supplied to the market.
  • The price of foreign rice has continued to witness a significant decrease in the past four weeks, largely due to the reopening of some land borders across the country. Also, the price of locally produced rice trickled down last week due to the new influx of foreign rice.
  • According to our correspondent at Daleko market, Mrs. Oladayo, she explained that foreign-made rice is of two types for each of the brands, long and short. A 50kg of the long grain of rice sells for an average of N24,000 in the market, while the bag of short grains sells for an average of N24,000.
  • Although, a 50kg bag of Big Bull rice sells for an of N24,000 some Nigerian made rice are now selling for as low as N18,000 and N17,000. She however warned that some of these brands are quite stony. For example, Zainab rice sells for an average of N17,000 at Daleko market.

READ: No giving up, Bitcoin gains $5,000

Market insights

  • In an interactive session with an Onion seller at Mile-12 market, it was revealed that the reason for the significant nosedive in the price of onions was due to bountiful harvest towards the end of December.
  • According to Muhammed, he said this is a period for onion harvest and it is only normal for the price to decline, although it seemed like a significant decline due to the irregular hike witnessed in the price of onions last year as a result of some string of events, such as insecurity, lack of harvest, etc.
  • He further mentioned that the reduction in the price of onions is a very positive development for the year, considering the hardship experienced by many Nigerians during the past year.
  • “We are happy that the price of onions and other food items have dropped in recent times and we hope it continues this way, because the lesser the price, the more customers are likely to buy,” He added.
  • In a bid to understand the cause of the increase in the price of potatoes, Mr. Audu explained to Nairalytics that the price of potatoes increased due to the effect of seasonal fluctuations.
ItemsBrandUnitMUSHIN (7/1/2021)DALEKO (7/1/2021)OYINGBO (7/1/2021)MILE 12 (7/1/2021)Average MUSHIN (17/12/2020)DALEKO (17/12/2020)OYINGBO (17/12/2020)MILE 12 (17/12/2020)Average
Bag of RiceMama Gold10kg4400420045004500440046004800480050004800
Bag of RiceRoyal Stallion50Kg25000240002500024000245002600025500260002700026125
Bag of RiceRice Master10kg NA430043005000 NA45004750
Bag of RiceMama Gold50kg25000240002450026000248752600025500260002700026125
Bag of RiceCaprice50kg25000220002400025000240002600025500260002700026125
Bag of RiceMama's Pride50kg23000240002400024000237502550025000250002600025375
Bag of BeansOloyin50kg20000210002000020333.3333333332000021000210002000020500
Bag of BeansWhite50kg40000450004300042666.6666666674000043000450004300042750
Bag of BeansBrown50kg32000300003000028000300004300038000420004300041500
Tuber of YamAbuja1 Big Size Tuber1000900110010001000800750700800762.5
Tuber of YamAbuja1 Medium Size Tuber550600550650587.5550500550500525
Carton of NoodlesIndomie305g (Belle full)32003250330033003262.532003250330033003262.5
Carton of NoodlesIndomie200g (Hungry man)3200320032003200320032003200320032003200
Carton of NoodlesChikki100g2200220021002300220022002200210023002200
Carton of NoodlesMinimie70g19001750170018001787.519001750170018001787.5
Carton of NoodlesGolden Penny70g1700150016001600160017001500160016001600
Bag of GarriIjebu80kg14500140001450014500143751450014000145001450014375
Bag of GarriWhite50kg10500110001100010500107501050011000110001050010750
Bag of GarriYellow50kg11000110001150011000111251100011000115001100011125
Basket of PotatoSweetBig Basket6000600055005500
Basket of PotatoSweetSmall Basket700750725700700700
Basket of PotatosweetSmallest Basket400300350400250325
Basket of PotatoIrishBiggest Basket250002500025000200002000020000
Basket of PotatoIrishMedium Basket2600260025002500
Basket of PotatoIrishSmall Basket170016001650170015001600
Packet of PastaGolden Penny500g4400440043004200432544004400430042004325
Packet of PastaDangote500g4200430043004300427542004300430043004275
Packet of PastaPower (1 pc)500g250230250230240250230250230240
Packet of PastaBonita (1 pc)500g220230230220225220230230220225
Gallon of Palm OilLocal5 Litres2700260028002600267527002600280026002675
Gallon of Palm OilLocal25 Litres13000130001300013000130001300013000130001300013000
Gallon of Vegetable OilLocal5 Litres3400340035003400342534003400350034003425
Gallon of Vegetable OilLocal25 Litres16000170001700016500166251600017000170001650016625
Gallon of Vegetable OilKings5 Litres3200300030002800300032003000300028003000
Gallon of Vegetable OilWesson5 Litres4500390039004300415045003900390043004150
Gallon of Vegetable OilMamador3.8 Litres25002450250028002562.525002450250028002562.5
Gallon of Vegetable OilPower3 Litres1900180018002200192519001800180022001925
Bunch of PlaintainPlantain1 Big Bunch500600500600550500600500600550
Bag of FlourDangote50kg13600136001380014000137501360013600138001400013750
Bag of FlourHoney well50Kg14000136001400014200139501400013600140001420013950
Bag of FlourMama Gold50kg13800136001400014000138501380013600140001400013850
MilkPeak Powdered (Tin)400g12001300120012501237.512001300120012501237.5
Milkpeak Powdered(Tin)900g2800275027002750275028002750270027502750
MilkPeak milk (Refill)500g1200110012001200117512001100120012001175
MilkDano Powdered (Tin)500g1200120011001200117512001200110012001175
MilkDano Powdered(Tin)900g2600250024002500250026002500240025002500
MilkDano (Refill)500g100095010001000987.5100095010001000987.5
MilkThreeCrown (Refill)380g800750800750775800750800750775
MilkLoya Powdered (Tin)400g10001100110010501062.510001100110010501062.5
MilkLoya (Refill)400g900800850800837.5900800850800837.5
MilkCoast (Refill)500g750750750750750750750750750750
Cocoa BeveragesMilo (Tin)500g1500145015001450147515001450150014501475
Cocoa BeveragesMilo (Tin)1kg25002450240025002462.525002450240025002462.5
Cocoa BeveragesMilo Refill500g1100110010001100107511001100100011001075
Cocoa BeveragesBournvita Refill500g1300130012001300127513001300120013001275
Cocoa BeveragesBournvita (Plastic)900g2200220023002200222522002200230022002225
Cocoa BeveragesOvaltine Refill500g10009001000950962.510009001000950962.5
Cocoa BeveragesOvaltine(Plastic)500g15001500145014001462.515001500145014001462.5
CoffeeNescafe Classic50g600600600600600600600600600600
TeaLipton Yellow label52g300290300300297.5300290300300297.5
TeaTop tea52g300300300300300300300300300300
SugarSt' Louis Sugar(Cube) 500g600600600550587.5600600600550587.5
SugarGolden Penny Sugar (cube)500g400350400400387.5400350400400387.5
BreadVal-U1 loaf450450450450450450450450450450
BreadButterfield1 loaf450450400450437.5450450400450437.5
EggN/ACrate12001200125012001212.512001200125012001212.5
Bottled Water (Refill)CwayRefill600650600600612.5600650600600612.5
Juice5 Alive1 litre550550550600562.5550550550600562.5
JuiceChivita1 litre550550600550562.5550550600550562.5
GasRefilling12.5kg4000400039004000397540004000390040003975
GasRefilling5kg1700180018001700175017001800180017001750
TomatoesBig Basketround shaped650065001500015000
TomatoesMedium Basketround shaped3000300085008500
TomatoesSmall Basketround shaped2500250055005500
TomatoesBig BasketOval ShapedNA1000010000
TomatoesSmall BasketOval ShapedNA60006000
FishKote (Horse Mackerel)1 kg650600600600612.5650600600600612.5
FishTitus (Mackerel)1 kg600650650650637.5600650650650637.5
PepperBig bag8000750077502000020000
PepperMedium bag4000350037501000010000
MaizeYellow25000220002300023333.33333333325000220002300023333.333333333
MaizeWhite25000225002200023166.66666666725000225002200023166.666666667
MelonBig bag450004500045000435004350043500
OnionsBig bagDry Onions260001700021500940009700095500
OnionsBig bagNew Onions200001300016500650006500065000
Bush mango seed(Ogbono)1 big bag105000105000115000115000
Frozen foodFull chickenCarton140001450014000140001412514500140001400014166.666666667
Frozen foodChicken lapCarton135001400014000140001387514000140001400014000
Frozen foodTurkeyCarton1800018500190001850019000190001900019000
CrayfishNylon140001450014250125001350013000

About Nairametrics Food Price Survey

Nairametrics Food Price Watch is a bi-weekly Household Market Survey that covers the prices of major food items in Nigeria, with emphasis on five major markets in Lagos – Mushin market, Daleko market, Oyingbo market, Idi-Oro market, and Mile 12 market.

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