UBA ads

Ride-hailing service, Gokada doesn’t look at ditching its brand, even after being banned from operating alongside other commercial motorcycles (Okada) and tricycles (Keke Napep) in Lagos State.

While the ban, which took effect from February 1, 2020, continues, Gokada has disclosed plans to venture into logistics business and at the same time, bring to life its boat business.

okada ban

As earlier reported, Governor Babajide Sanwo-Olu of Lagos, on Monday, January 27, banned the activities of Okada and Keke Napep in the state.

Following the ban, thousands of people have been forced out of jobs, as startups were left with no choice but to close their businesses or diversify into other things.

In a new development, Gokada has disclosed that aside from venturing into delivery business, it is also pivoting into scale boat service.

“We are pivoting to deliveries while transport gets figured out,” Gokada CEO, Fahim Saleh said.

[READ MORE: Okada ban makes business tough for us, Gokada boss laments)

Standard chartered

Speaking further on Gokada’s future plans, Saleh made known that the ride-hailing service would launch its boat service sometime next month (February 2020), or ‘real time soon’.

Standard chartered
Deal book 300 x 250

“One 24-passenger boat just came in, and another is sitting at the port waiting to be cleared from customs,” the Gokada CEO said, adding that, “In between government approval and getting investors to back us for scale, there is still a lot of work that has to be done in this regard. I want to get hundreds of these boats in the water.”

Lagos offers tech founders N250 million seed fund, cuts stringent access , Governor Sanwo-olu launches 14 ferries to tackle gridlock, says Okada ban irreversible 
Governor Babajide Sanwo-Olu

A smart move? The incumbent administration in Lagos State seems to be committed to positioning the state as not just a smart city, but a megacity to live and do business.

app

While the Sanwo-Olu’s government has emphasized the fact that Okadas are an eyesore for the state, it has also made known that it doesn’t have a problem with delivery services.

The Lagos government explained that using the waterways is a means it will support to transport Lagosians, having also launched ferries some days ago.

In this light, there seems not to be a better time for Gokada to deploy its resources and brand positioning to the boat and delivery services.

2 COMMENTS

  1. This was the innovation they should have brought into the transport system of the State instead of flooding it with okada haba!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.