Mouka has restated its commitment to brand quality and market leadership as it celebrates its 60th anniversary.
Managing Director/Chief Executive Officer, Mouka Plc, Raymond Murphy, explained that the last 60 years has been a long and successful journey for Mouka and that the company had built an enduring brand during the period.
He said, “Mouka as a truly indigenous company as it is staffed by about 801 employees, with me being the only expatriate. The company also has over 300 distributors, some of whom are second-generation distributors who have been with the company for over 40 years. We must also praise the shareholders of the company for giving quality and wholesome support to the company over the years.
“This is a big milestone for us. At 60, we are the market share leader in the foam and beddings sector. Recent research, according to some marketing professionals whom I met on my last trip to Dubai also attest to the fact that Mouka is not only the leader in Nigeria but also in Africa and the Middle East.”
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Ahead of the 60th anniversary, Mouka, was last week, endorsed by the Nigeria Association of Orthopaedic Manual Therapists (NAOMT).
The endorsement comes on the back of consistency in quality delivery and innovative mattress production which has characterised the brand’s market path in Nigeria.
National President of the association, Dr Onigbinde Ayodele, described the endorsement of Mouka as an offshoot of a detailed assessment of the brand’s orthopaedic mattresses.
Before the endorsement, it was a harvest of laurels for Mouka. For instance, the foremost foam manufacturing company was last month recognized by the National Employers Consultative Association (NECA) for safe work environment.
This is anchored on its 2018 Occupational Safety and Health (OSH) audit exercise following what the Association described as an exceptional performance by the indigenous manufacturer.
Before the NECA recognition, the foremost indigenous mattress and foam products manufacturer was recognised twice by the London Stock Exchange Group (LSEG), in the group’s companies to inspire Africa report.
Mouka was listed in the LSEG’s companies to Inspire Africa 2019 report after it made the 2017 inaugural edition. Speaking, Chief Executive Officer, Mouka, said the foam company had to work earnestly to consolidate its performance in the sector to make the list of companies to inspire Africa for the second consecutive edition.
To be included in the list, companies need to be privately held and show an excellent rate of growth and potential to power Africa’s development.
Mouka was recognised alongside 360 companies from 32 countries across the continent represented in this year’s report, boasting an incredibly impressive average compound annual growth rate of 46%, up from 16% in 2017.
The foundation for Mouka was laid 60 years ago in the historic city of Kano when the scion of the Faiz Moukarim family started the Moukarim Metalwood factory to manufacture furniture and iron beds.
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Since then, Mouka has gone into manufacturing of foam and spring mattresses, as well as other bedding products at its three production facilities across Nigeria.
The company has also developed an extensive distribution network with more than 1,000 branded sales outlets nationwide.
