Google has partnered with the Small and Medium Scale Enterprises Development Agency of Nigeria (SMEDAN) to hold training targeted at Small and Medium Scale Enterprises (SMEs). 

The training which recently kicked off in Ondo State had about 80 youths in attendance. The youth were taught digital marketing. 

According to a representative of Google, Mr Bola Kale-Aduloju, the aim was to aid entrepreneurs to focus on ICT in business because it is an important tool that can be used to effectively market their goods and services. 

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Kale-Aduloju stressed the need for entrepreneurs to go digital and move away from conventional ways of marketing. 

He also noted that the world had gone digital but that Africa was lagging behind, still doing most businesses through the use of traditional ways of marketing. 

“That is why Google is partnering with SMEDAN to create awareness and train people on how to put their businesses on the internet to access its enormous advantage 

“Whoever that does not move with the digital trend will be left behind. 

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“Though digital marketing may not totally wipe away traditional means, it creates more sales and more accessibility.” 

Kale-Aduloju also called on relevant authorities to help and encourage the young entrepreneurs into taking advantage of the opportunities they have in digital marketing. 

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This latest move by Google and SMEDAN is in line with global practice in linking and bridging the communication gaps between MSMEs and the global marketplace. The training is said to continue in 19 states including the Federal Capital Territory, Abuja.  

Also present at the training was the Director-General and Chief Executive Officer of SMEDAN, Dr Dikko Umaru Radda.  

Dikko said, “We also hope to use the training to get basic knowledge on optimization and search engine workings and introduce MSMEs to the business side of Google and Facebook.” 

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