Nairametrics
  • Home
  • Exclusives
    • Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Ranking & Reviews
  • Markets
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Content Partners
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Get Data
    • Macro-Economic News
    • Research Analysis
  • General News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
No Result
View All Result
  • Home
  • Exclusives
    • Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Ranking & Reviews
  • Markets
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Content Partners
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Get Data
    • Macro-Economic News
    • Research Analysis
  • General News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
No Result
View All Result
Nairametrics
No Result
View All Result
Home Financial Literacy MSME

Hey SMEs! This is why you should track your Ads by Akin Alabi

Amaka Obioji by Amaka Obioji
June 21, 2019
in MSME
Akin Alabi, Value selling,

Akin Alabi, founder NairaBet.

Share on FacebookShare on TwitterShare on Linkedin

Nigerian entrepreneur and founder of NairaBet, Akin Alabi, via his Twitter handle, advised entrepreneurs and small business owners (SMEs) on ways to track their advertisement on any platform.

According to the businessman, all small business owners should always track every advertisement campaign they run; this is to enable them to know which one is meeting its return on investment goals and maximize it.

“Every advert you put out there, you have to track it to see what is working and which one is not. You can’t be shooting in the dark as an entrepreneur” – Alabi

If you are not tracking the performances of your ads, you are likely wasting money. Stop shooting in the dark. As a small business, every advert you put out must bring you returns. pic.twitter.com/P7T03g2Nsy

— Oloye Akin Alabi (@akinalabi) June 21, 2019

This is important for small business owners because, with a limited budget, it is important to know which advertising method generates profit back to the business, this would help in choosing the best method for the business.

READ ALSO: A look at some financing options for small business owners

On why tracking is necessary, he said it will enable every small business redirect funds from less effective methods of advertising; which invariable help them maximize profit.

He further said entrepreneurs should not be quick to be victims of advert platforms that won’t get them customers or returns.

“A lot of people that are coming to sell you on the idea of come and advertise here, come and advertise there, they won’t want to tell you this because they know that once you find out that their advert medium is not bringing you customers, you will not patronise them again.

“So they just bamboozle you with advertising lessons about just building the mind share, you don’t know what will happen in the future.”

READ ALSO: These are the investment opportunities for you this year

Alabi said to track offline advertising medium, small business owners should devise a means of tracking like having a dedicated phone line or email address for each campaign.

“You need to find a way to know which one is bringing you customers and which one is not. Maybe each advert will have different phone numbers or email address people can contact you with.” – Alabi

Related

Tags: Akin AlabientrepreneursNairabetSmall Businesssmall business owner

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Eco Bank
Access Bank
Bankers Committee
First bank


Flowmono

Bfpeer
Mega Millions
FCMB
Ikeja Electrics
Kwakol Markets




    Business News | Stock Market | Money Market | Cryptos | Financial Literacy | SME |

    Recent News

    • 2021/2022 UEFA Champions League: See how much winner will rake in prize money
    • INEC extends primary election deadline to June 9
    • Gains from Airtel pushes NGX ASI above 54,000 basis points

    Follow us on social media:

    Recent News

    2021/2022 UEFA Champions League: See how much winner will rake in prize money

    2021/2022 UEFA Champions League: See how much winner will rake in prize money

    May 27, 2022
    Voter registration: IVED will eliminate PVC fraud – INEC

    INEC extends primary election deadline to June 9

    May 27, 2022
    • ABOUT US
    • CONTACT US
    • PRODUCTS
    • ANDROID APP
    • iOS APP
    • DISCLAIMER
    • CAREERS
    • PRIVACY POLICY

    © 2022 Nairametrics

    No Result
    View All Result
    • Home
    • Exclusives
      • Analysis
      • Corporate Stories
      • Interviews
      • Investigations
      • Ranking & Reviews
    • Markets
      • Cryptos
      • Commodities
      • Equities
        • Dividends
        • Stock Market
      • Fixed Income
      • Market Views
      • Securities
    • Industries
      • Company News
      • Consumer Goods
      • Content Partners
      • Corporate deals
      • Corporate Press Releases
      • Energy
      • Entertainment
      • Financial Services
      • Hospitality & Travel
      • Manufacturing
      • Real Estate and Construction
      • Tech News
    • Economy
      • Get Data
      • Macro-Economic News
      • Research Analysis
    • General News
    • Financial Literacy
      • Career tips
      • Personal Finance
    • Lifestyle
      • Billionaire Watch
      • Profiles
    • Opinions
      • Blurb
      • Op-Eds

    © 2022 Nairametrics

    Social Media Auto Publish Powered By : XYZScripts.com