Kellogg has released its Q1 2018 financial statements results.

Highlights of the result show an improvement in net sales performance, driven by key business brands across the portfolio.

  • The net sales grew by 4.7% in the quarter from $3.25 million in Q1 2017 to $3.40 million in Q1 2018.
  • Operating Profit also increased from $280 million in Q1 2017 to $510 million in Q1 2018. This represents a massive growth of 81.7%.

Kellogg also revealed plans to expand its interest in business partnerships with Tolaram in West Africa. The Company announced it is investing a total of about $420 million in addition to its joint-venture equity interests.

Kelloggs-Tolaram Nigeria Limited is a joint venture between the Kelloggs and the Tolaram group. The joint venture was established in 2016 to develop snacks, breakfast foods, and noddles across the West African region.

As part of the agreement, Kelloggs also acquired a 50% stake in Multipro- the largest distributor of food products in the sub-region.

It also has a right to acquire a stake in Tolaram Africa Foods (which holds a 49% stake in Dufil Prima foods).

Steve Cahillane, Kellogg’s Chairman, and Chief Executive Officer noted that the expansion in emerging markets is an important element of the company’s growth strategy.

In his words:

“Africa offers incredible growth opportunities, and our experience partnering with Tolaram over the past couple of years have confirmed that we have a strong relationship, attractive brands, local expertise, and a proven business model. Our additional investment is a statement of confidence in this venture.”

Kellogg’s performance in Nigeria’s competitive food industry.

Kellogg products in the Nigerian market comes in different brands namely the

Deal book 300 x 250
  • Coco Pops
  • Cornflakes.
  • Frosties.

Despite the stiff competition from other players in the industry such as Nestle, and Nasco, Kellogg products have recorded huge success in the market.

The products which come in different sizes and prices are also affordable for both high and low-income earners in the country.

However, there are still some challenges facing the industry.

According to the Marketing Manager, Kimberly Clark, Sub-Saharan Africa, Oluwakemi Saliu, while speaking at an event organized by the American Business Council for Fast Moving Consumer Goods (FCMG) companies held recently noted that Nigeria could be an FCMG investor’s haven considering the rising number of consumers in the country, but noted the need to address counterfeiting and parallel trade issues.

“LOCAL MANUFACTURERS ARE HARD HIT WHEN PARALLEL IMPORTS ARE ALLOWED INTO THE COUNTRY FOR GOODS THAT CAN BE PRODUCED LOCALLY.”

The Tolaram Group was established in 1948 in Malang, Indonesia, but has its headquarters in Singapore.

It has operated in Nigeria since 1977 and owns popular brands such as Hypo Bleach and Dufil ( makers of Indomie noodles, Power Oil and Minime chinchin)

The Kellogg company ( also known as Kelloggs) is an American nutritional company with headquarters in Battle Creek, Michigan, United States. Kelloggs was founded on February 19, 1906, and listed on the New York Stock Exchange.

The company is home to popular brands such as Kellogg’s cornflakes, Keebler and Pringles.

 

Additional contributions from Ayooluwa Haastrup.

 

 

 

Fikayo has a degree in computer science with economics from Obafemi Awolowo University. ITIL v3 in IT service management. An alumnus of Daystar Leadership Academy. Prior to joining Nairametrics had stinct in Project management, Telecommunications among others. Also training in Consulting and Investment banking from Edubridge Academy. He has very keen interest in Politics, Agri-business, private equity and global economics. He loves travelling and watching football. You can contact him via fikayo.owoeye@nairametrics.com

4 COMMENTS

  1. The new Kellogs is really bad – too sugery, tastes like medicine and thus has a repulsive scent or aroma. Most children I know hates the taste. My children does not like the taste hence, its a no no buy for me going forward. If the market must be sustained, I advise that they should ensure the taste is same with the imported version or else they stand to loose patronage atleast for me.

  2. Oh Lordy!! To say it tastes weird is an understatement!! Like I can’t even describe it !! Pls I understand the need to bring investment to Nigeria put in doing so, don’t ruin the precious taste of Kellogg’s for us! You still have a lot of work to do because whatever you are making is clearly not Kellogg’s though it has the name stamped all Over the packaging. Yuck!!

  3. The coco pop is still ok,but the cornflakes is the worst ever in Nigeria! Nothing compared to the imported one,nothing compared to the other ones we have here! Once you put milk in the cornflakes just forget it n get ready for the worst cereal ever! Is a big shame to Kellogg’s.

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