Coca-Cola Nigeria Limited has introduced 3 new products into the Nigerian market. They include 35cl 5Alive Tropical, 35cl 5Alive Apple and 85cl 5Alive Pulpy Orange. The company had recently disclosed plans to invest $600 million in Nigeria, over the next few years as well as increase the proportion of raw materials sourced from the country to 75% by 2020.
Other reasons for the new products
Coca-Cola may have decided to release the 35cl products in response to customers reaction towards other products in its stable. The company had in July this year released a 35cl PET bottle for Coke which retails for N100. The product has had significant success. Consumers have largely resisted buying the regular 50cl products at N150.
Will Bigi Cola react ?
Ritesfoods limited, makers of the popular Bigi cola range of soft drinks is yet to introduce its own 35 cl bottle. The company, had last year ignited a sales war when it introduced a 650 mil PET bottle, which forced rivals Coca-Cola and Pepsi to reduce their prices while increasing volume
The Coca-Cola company was founded on May 8, 1886 in Atlanta, USA by Asa Grigs Candler who bought the Coca Cola formula and brand from John Pemberton in 1889. Coca Cola was introduced into the Nigerian market in 1951, but domestic production began in 1953 by the Nigerian Bottling Company (NBC). Coca Cola products sold in Nigeria include Coca Cola, Sprite, Fanta, Five Alive and Eva water. 5Alive was launched in Nigeria in 2003.