• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home Metrics

Battle of Diapers: Molfix or Pampers

Chacha Wabara by Chacha Wabara
November 21, 2017
in Metrics
Battle of Diapers: Molfix or Pampers
Share on FacebookShare on TwitterShare on Linkedin

The market for diaper is large in Nigeria giving rise to a humongous number of brands in production.  A few popular ones are; Huggies, Pampers, Dr. Brown, Nice baby, Little Angel, Molfix, Dry Love and some other brands that aren’t as popular. Mothers base their choice of pampers on not just the quality of the diapers but also the affordability. The competition has been tight with every brand trying to break ground and stand out.

Over the years, Pampers had been increasingly topping the charts leaving no room for competition. They offer great comfort and are quite affordable. They remained at the top until now. Topping the charts today in diaper brands is Hayat Kimya’s premium diaper brand, Molfix.

According to the market report of AC Nielsen, Molfix has taken over 44% diaper market share totally eclipsing Pampers. Over the two years since its introduction into the Nigerian market, Molfix consistently challenged Pampers’ hold on the title of ‘market-leader’. Pampers fell far behind, holding on to only 37.3% market shares. The other brands were however relegated to a little corner in the market where they now share 18.4% market share.

RelatedStories

The fight for diaper market share has only one winner.

The fight for diaper market share has only one winner.

July 26, 2018
Stiff competition shuts down P&G’s $300m diapers plant

Stiff competition shuts down P&G’s $300m diapers plant

July 4, 2018

This shouldn’t come as a surprise with Molfix’s constant urge to improve their brand and market strategy. Just recently, Molfix invested a whooping $100 million into production. They erected an ultra modem diaper/tissue factory, Agbara Industrial Layout, Ogun State. Way ahead of other brands, Molfix has already surpassed its projections of taking over 30% of the market by 2018 by 14.3%. This feat was accomplished in 2/3rd of the estimated time frame.

Mothers who use Molfix have testified to the proficiency and efficacy of the brand saying that the brand gives “babies full protection and keeps their skin dry and healthy around the clock”. Molfix with determination to meet up with the brands slogan “happy babies” have delivered on their word resulting not only in happy babies but happy mothers as well.

An expectant mother who happens to be a user of the brand said;

“I was hesitant to use Molfix for my first daughter when my customer introduced me to the product. Honestly, I have never regretted my decision till date. I love their product especially the size 1 which is the new born pack. On top of being a 2 in 1 pack, it contains at least 52 diaper pieces in each pack and it’s very cheap at N2000 for the twin pack. What I love most is that it has leak proof barriers so even when your baby has used it nothing drops for the side”.

The excited woman had so much to say. She hinted that she had already stocked up on Molfix diapers in anticipation of her delivery due January.

Retailers say demand for Molfix has been increasing a lot; they also testified that unlike other brands, Molfix had not gone through alarming price increase as their prices have remained affordable. One shop owner I spoke to was not as enthusiastic as he said Jumia Black Friday has taken over the market for the season offering an irresistible 45% discount on purchase. Other shop owners simply expressed awe at how soon the brand was able to invade and overtake the market. In all, the feedback is rather impressive. The brand earned an ISO 9001 quality assurance certificate. The cost effective diaper brand has truly warmed its way to the heart of Nigerian mothers.

Pampers is trying hard with new development and marketing strategies to get reinstated to its position as market leader. The competition is tight. Not to forget other brands fighting tooth and nail to come to the prime light. 2018 is sure going to see to a lot of battles between substitute brands.

 

 


Follow us for Breaking News and Market Intelligence.
Tags: diapersMolfixpampers
Chacha Wabara

Chacha Wabara

Chacha Wabara-Ogbobine is a Legal practitioner with over 9years post call experience. A research Consultant, professional writer and a blogger at heart,owner of four thriving websites with well over 10years of experience. Totally in love with keeping fit and coaching weight loss enthusiasts. I love my quiet time, being with my kids, watching TV series for hours on end.

Related Posts

The fight for diaper market share has only one winner.
Metrics

The fight for diaper market share has only one winner.

July 26, 2018
Stiff competition shuts down P&G’s $300m diapers plant
Business News

Stiff competition shuts down P&G’s $300m diapers plant

July 4, 2018
company-news
Company News

Corporate News roundup for the week ended November 18, 2017

November 20, 2017
Next Post
MEST launches incubator spaces in Lagos and Cape Town

MEST launches incubator spaces in Lagos and Cape Town

Comments 2

  1. Simisola says:
    January 12, 2019 at 11:44 pm

    I got Moflix diaper for my premature baby girl,at first it was so comfortable, for I could even feel dryness and comfort. To my surprising I got the same Moflix yestiday and I wasn’t impressed,it was Asif I wasted my money. Lickage and socked, I felt so bad cos I could imagine how my little baby feels uncomfortable. I feel there’s alot of fake Moflix out here. Please Moflix nigeria do something about it. Little things could spoil ur name. I WOULD STILL CHOOSE MOFLIX A MILLION TIMES

    Reply
  2. Nelly says:
    February 26, 2020 at 4:53 pm

    Am so happy that words can’t express my feelings ,the first time I went to my baby shoping d store keeper gave me MOLFiX I was like I dont need this but when I bought baby life diaper It wasn’t what I needed later on I received MOLFIX as gift hummm this was wonderful ,exactly what I needed very dry beautiful outlook ,no leakage, comfortable diaper more to that it is affordable no greedy rise in price,Although I havnt use Pampers and Huggies because it is not accessible where I am I would have given it a trial
    Am comfortable with Molfix baby diaper I do tell people to use it ,I also buy and give to babies as gift ,pampers and huggies company should try and make their product accessible everywhere in Africa not only Nigeria

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank








DUNS

Recent News

  • Lagos State orders immediate halt to reclamation activities at Orange Island over drainage violations 
  • FG sets new rule mandating SON certificate for contractors bidding on public projects
  • UK unveils simplified trade scheme to boost African exports, deepen economic ties 

Follow us on social media:

Recent News

Lagos State orders immediate halt to reclamation activities at Orange Island over drainage violations 

Lagos State orders immediate halt to reclamation activities at Orange Island over drainage violations 

July 12, 2025
FG sets new rule mandating SON certificate for contractors bidding on public projects

FG sets new rule mandating SON certificate for contractors bidding on public projects

July 12, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics