Connect with us
nairametrics
UBA ads

Reviews

Battle of Diapers: Molfix or Pampers

Published

on

The market for diaper is large in Nigeria giving rise to a humongous number of brands in production.  A few popular ones are; Huggies, Pampers, Dr. Brown, Nice baby, Little Angel, Molfix, Dry Love and some other brands that aren’t as popular. Mothers base their choice of pampers on not just the quality of the diapers but also the affordability. The competition has been tight with every brand trying to break ground and stand out.

Over the years, Pampers had been increasingly topping the charts leaving no room for competition. They offer great comfort and are quite affordable. They remained at the top until now. Topping the charts today in diaper brands is Hayat Kimya’s premium diaper brand, Molfix.

UBA ADS

According to the market report of AC Nielsen, Molfix has taken over 44% diaper market share totally eclipsing Pampers. Over the two years since its introduction into the Nigerian market, Molfix consistently challenged Pampers’ hold on the title of ‘market-leader’. Pampers fell far behind, holding on to only 37.3% market shares. The other brands were however relegated to a little corner in the market where they now share 18.4% market share.

This shouldn’t come as a surprise with Molfix’s constant urge to improve their brand and market strategy. Just recently, Molfix invested a whooping $100 million into production. They erected an ultra modem diaper/tissue factory, Agbara Industrial Layout, Ogun State. Way ahead of other brands, Molfix has already surpassed its projections of taking over 30% of the market by 2018 by 14.3%. This feat was accomplished in 2/3rd of the estimated time frame.

Mothers who use Molfix have testified to the proficiency and efficacy of the brand saying that the brand gives “babies full protection and keeps their skin dry and healthy around the clock”. Molfix with determination to meet up with the brands slogan “happy babies” have delivered on their word resulting not only in happy babies but happy mothers as well.

GTBank 728 x 90

An expectant mother who happens to be a user of the brand said;

I was hesitant to use Molfix for my first daughter when my customer introduced me to the product. Honestly, I have never regretted my decision till date. I love their product especially the size 1 which is the new born pack. On top of being a 2 in 1 pack, it contains at least 52 diaper pieces in each pack and it’s very cheap at N2000 for the twin pack. What I love most is that it has leak proof barriers so even when your baby has used it nothing drops for the side”.

The excited woman had so much to say. She hinted that she had already stocked up on Molfix diapers in anticipation of her delivery due January.

onebank728 x 90

Retailers say demand for Molfix has been increasing a lot; they also testified that unlike other brands, Molfix had not gone through alarming price increase as their prices have remained affordable. One shop owner I spoke to was not as enthusiastic as he said Jumia Black Friday has taken over the market for the season offering an irresistible 45% discount on purchase. Other shop owners simply expressed awe at how soon the brand was able to invade and overtake the market. In all, the feedback is rather impressive. The brand earned an ISO 9001 quality assurance certificate. The cost effective diaper brand has truly warmed its way to the heart of Nigerian mothers.

Pampers is trying hard with new development and marketing strategies to get reinstated to its position as market leader. The competition is tight. Not to forget other brands fighting tooth and nail to come to the prime light. 2018 is sure going to see to a lot of battles between substitute brands.

 

app
GTBank 728 x 90

 

Patricia

Chacha Wabara-Ogbobine is a Legal practitioner with over 9years post call experience. A research Consultant, professional writer and a blogger at heart,owner of four thriving websites with well over 10years of experience. Totally in love with keeping fit and coaching weight loss enthusiasts. I love my quiet time, being with my kids, watching TV series for hours on end.

2 Comments

2 Comments

  1. Simisola

    January 12, 2019 at 11:44 pm

    I got Moflix diaper for my premature baby girl,at first it was so comfortable, for I could even feel dryness and comfort. To my surprising I got the same Moflix yestiday and I wasn’t impressed,it was Asif I wasted my money. Lickage and socked, I felt so bad cos I could imagine how my little baby feels uncomfortable. I feel there’s alot of fake Moflix out here. Please Moflix nigeria do something about it. Little things could spoil ur name. I WOULD STILL CHOOSE MOFLIX A MILLION TIMES

  2. Nelly

    February 26, 2020 at 4:53 pm

    Am so happy that words can’t express my feelings ,the first time I went to my baby shoping d store keeper gave me MOLFiX I was like I dont need this but when I bought baby life diaper It wasn’t what I needed later on I received MOLFIX as gift hummm this was wonderful ,exactly what I needed very dry beautiful outlook ,no leakage, comfortable diaper more to that it is affordable no greedy rise in price,Although I havnt use Pampers and Huggies because it is not accessible where I am I would have given it a trial
    Am comfortable with Molfix baby diaper I do tell people to use it ,I also buy and give to babies as gift ,pampers and huggies company should try and make their product accessible everywhere in Africa not only Nigeria

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FEATURED

COVID -19 saving Nigerians millions in wedding and burial costs 

As long as the pandemic persists, the ‘new normal’ is for ceremonies to remain subdued.  

Published

on

It was a sunny Saturday in May and like it had been for the better part of 8 weeks, the new normal was in force in Nosa’shousehold. The lockdown induced COVID-19 meant that all the hustle and bustle of giving attention to side hustles on weekends had all evaporated. Now he spent more time with his kids watching TV and playing video games. Whilst he has had to endure multiple weekends of lost revenue, staying indoors meant that his personal finance was still intact. But things would change dramatically this weekend. 

Nosa got a call that he had just lost his aged mother to a brief illness. He had been battling with a terminal illness for years, but things seemed to be under control so her death came as a surprise. Even as he grappled with the thought of losing his mother, Nosa knew that he had to start making preparations for the expenses that are bound to come with burials in an African setting.  

UBA ADS

Thanks to the pandemic, and rules that came with it, Nosa ended up spending much less than he would have for his mother’s burial with most of the funds going towards mortuary expenses, transport and the direct cost of the actual burial itself.  

READ ALSO: Post COVID-19: The Challenges Ahead

“This COVID-19 is bad but it has saved me millions of naira that I would have spent in this burial,” he remarked.  

GTBank 728 x 90

“I wanted to give my mom a befitting burial but these are hard times and I may have borrowed money just to fund this. But with COVID-19 and social distancing in place I did not have to do any of this,” Nosa informs our reporter.  

Nosa’s gains translate to massive losses for a whole chain of service providers in the event management industry. Similar occurrences over the last few months have resulted in the loss of revenue for such businesses.  

Events in Nigeria often cost anywhere between half a million naira to over N100 million depending on the financial muscle of those spending. Burials, weddings, naming ceremonies and birthday parties, make a burgeoning industry that spans several sectors of the economy.  

onebank728 x 90

From mortuaries to casket makers, event planners, event Halls rentals, professional mourners, caterers, confectionaries, party rentals, photographers, video editors, tailors, newspapers , etc, its an entire value chain of businesses that provide one service or the other for this industry. 

Each of these events cost millions of naira to organize hosting as many people as the budget can support. According to a CNN article quoting a report from TNS Global, Nigerians spend as much as $9,460 for a wedding ceremony. The report also indicates the party industry could be worth as high as $17 million based on statistics in 2017. 

The math can be easily deducted. Assuming 50,000 ceremonies every weekend at an average cost of N1 million that is a N50 billion per weekend or N2.7 trillion ($6.75 billion) per annum. GDP data from the National Bureau of Statistics indicates sectors that support the ceremonies market in Nigeria, telecoms, transportation, Arts and Entertainment is worth a combined N18.4 trillion. 

app
GTBank 728 x 90

Technology Ceremonies 

Chuks, a Partner at a top consulting firm in Nigeria admits were it not for the pandemic his wedding could have cost him about N15 million personally and another N20 million spent by family, friends, colleagues and well-wishers. He is in his forties and his wedding had been much anticipated. He went ahead with his wedding last weekend with less than a dozen people in attendance and over 140 others logging on via Zoom. He claims while he ended up not spending millions on food, drinks, wedding halls and other logistic costs, he still achieved his goal of getting married.  

Necessity they say is the mother of invention and has millions stay locked in their homes, they have resorted to apps such as Zoom, Instagram Live, Microsoft Teams to hold virtual events. These days Zoom themed parties now have their own rules and conventions. Friends from all parts of the world log in with each person taking turns to say nice things about the celebrants. Games are conducted to spice up the event and stories told by the celebrant. Music is also played by the Zoom host with participants dancing and having fun.  

“It is like watching a live movie and also being part of it as the audience and participant” a wedding planner informed Nairametrics. Whilst one cannot underrate the connection physical socializing brings, virtual meetings are gradually becoming a lifestyle and the longer social distancing continues its cultural significance will only continue to increase.  

AderonkeAdebamibola, CEO of  Unik Ushering Agency, an Event management firm, confirmed to Nairametrics that business has really slowed down in the last few months. “Even though the NCDC has now given rules to guide weddings and other events, the budget now is way less than it used to be due to the cap on numbers of guests” she explained.  

Now, most events are kept within the premises of family residences, depriving hall rentals, the money they could have made from leasing out their halls. Venue decorators also have much less on their hands to do, as they no longer have to decorate big halls.  

app

According to Adebamibola, every single business in the chain has been affected, from caterers to ushers.  

“Now, we even have to convince them to use one or two ushers for their events because they believe they don’t need ushers for 20 or 30 guests. Caterers cannot even cook a half bag of rice now because of the number of guests. This means that they are also paid less for their services, even if they expend the same energy and time” she said.  

The new normal in this industry means that the things that used to be prioritized are no longer priorities. Hand sanitisers, face masks and hand washing equipment are now compulsories in events, while the hand-shaking, and hugs that would have characterized such weddings.

READ MORE: Governor David Umahi of Ebonyi tests positive for COVID-19

Due to the nature of the industry, a large percentage of the staff are kept on contract basis, so the reduction has not really translated into lay-offs. However, the industry revenue has been badly hit. A contract staff with NPU Events, who preferred anonymity, noted that in the last three months, she has only been called twice for events.  

Since this forms a major part of her income, it has caused a major dip in her resources. COVID-19 has brought unwanted hardship to the Nigerian economy with small businesses and workers in the informal sector suffering the most.  

A recent World Bank report indicates the Nigerian economy might contract by as much as 3% in GDP growth rate this year. This informed government’s latest decision to inject about N2.3 trillion into the economy to spur economic growth. The funds will be targeted at small businesses through non-collateralized low-interest loans.  Whilst all these initiatives are geared towards stimulating the economy, the spending power of Nigerians will remain pivotal and as long as the pandemic persists, ceremonies will remain subdued. 

 

 

Patricia
Continue Reading

Business Half Hour

BHH Podcast: What 2020 holds for SMEs (2) – Ugodre

Business Half Hour (BHH) is a weekly podcast targeted at Startups and Entrepreneurs, who are redefining the Nigerian business scene through innovation.

Published

on

BHH, Podcast, WAVE, entrepreneurs, business, Nigerian, concept, business, ethics, Goal, Setting, Actualization, Greymate Care, Chika Madubuko,, business ethics Femi Adeyemo, BHH Podcast, Fundall, Swift Medispark, Ugo Nwokoro, technology in healthcare, EazyHire, Data Science, Yvonne Alozie, Gitgirl, Verifi, CAMA and taxes for SMEs, Tayo Lekan-Agbaje, Dclutterng, Business half hour, BHH Podcast, Oluyomi Ojo, Taiwo Obasan, Nigerian shoes business

Business Half Hour (BHH) is a weekly podcast targeted at Startups and Entrepreneurs, who are redefining the Nigerian business scene through innovation.

UBA ADS

In this episode of #BHH, Ugodre gave an insight into how business climate would be for SMEs and an overall outlook on the global and national economy. Enjoy!

Patricia
Continue Reading

Business News

Ikeja Electric, GRA Ikeja residents sign contract to deliver 20 hours daily power supply 

Published

on

Ikeja Electric (IE) announced it has signed a Power Purchase Agreement with residents of Ikeja GRA to deliver “up to 24 hours of supply daily”. The company tweeted this on Friday revealing that it is in line with the company’s Bilateral Power Agreement.

However, the company representatives explain that it is a minimum of 20 hours of power supply for residents of the association. Ikeja GRA includes streets like Oduduwa, Isaac John, Joel Ogunaike, Fani Kayode, etc.

UBA ADS

In its previous Power Purchase deal with Magodo Residents, it stated that “with the agreement, IE will provide the residents with electricity supply beyond the existing standards, with guaranteed performance levels. In addition, there will also be access to dedicated Customer Care and Technical teams for prompt resolution of queries and/or technical issues within the estate.” 

Also, the Chief Operating Officer, IE, Mrs. Folake Soetan expressed confidence in the success of the trend-setting agreement, which she noted was in line with the Federal Government’s willing seller, willing buyer policy. 

GTBank 728 x 90

What this means: The Power Purchase Agreement suggests residents of the Ikeja GRA will enjoy a steady power supply when compared to non-residents. However, they will have to pay tariffs much higher than is provided for in MYTO. Residents in Magodo who currently enjoy a similar arrangement informed Nairametrics that they pay higher tariffs but have enjoyed regular power supply and often go days without a power cut. 

They also explain that even when the power cuts they get messages from Ikeja Electric explaining why the power was cut and indicating when it will return. We understand Ikeja Electric still relies on the grid to deliver this power as such power cuts will still be expected in the transmission and distribution end.

Backstory: In August, Ikeja Electric announced it signed a similar power purchase agreement with residents of Magodo, providing them a power supply of up to 20 hours daily. Residents of Magodo, have enjoyed steady power since then and are thought to be paying about N47 per kilowatt-hour of power compared to the MYTO tariff which is N23.10 for residential customers.

Deal book 300 x 250
onebank728 x 90

Sources with knowledge of the transaction indicate Ikeja Electric is likely to extend this arrangement to other estates within Lagos, in a move that disrupts the power sector dynamics. Residents in the Eko Franchise area seeking regular power supply have also demanded a similar deal and are ready to pay for a tariff that is higher than the MYTO approved tariff for general customers.

It is however not clear if the Nigerian Electricity Regulatory Commission, NERC has approved this arrangement.

 

app
GTBank 728 x 90

 

 

Patricia
Continue Reading