Nairametrics| Airtel Nigeria and Ericsson have just announced the launch of a new subscription based TV station named Nuvu TV (www.nuvutv.com).
Here are key details of this service:
- The mobile tv service is called Nuvu and is in partnership with Ericsson.
- The company claims subscribers will have access to over 3000 movies and TV titles. The service also includes movies from Hollywood and Nollywood.
- They will also be able to download them for free during off-peak hours.
- The service will initially be available through an Android app with plans to introduce IOS versions later.
- Subscribers will also be able to keep the content on their devices for 30 days.
- A cursory look at the website offering suggest the subscription fees are about N1,750 per month or N875 per week
- Netflix currently sells subscription to Nigerians at about $9.99 (N3,600 only)
- The movies are only downloadable for not with a streaming service set to come soon.
- The service appears to be only available for Airtel subscribers but plans to extend to other networks is underway.
GSM Companies in Nigeria have been investing in value added service as revenue from recharge cards continue to drop. Telecoms are now leveraging on the huge customer base to offer a wide range of service that is enabled by the internet. This sort of deal, gives Airtel multiple revenue streams with data and viewing subscriptions the mainstay.
Airtel Nigeria is one of Nigeria’s top 3 GSM companies by subscriber numbers. Airtel currently has about 34.6 million customers and holds about 22.8% of GSM market share. Bharti Airtel, parent company of Airtel Nigeria recently announced a $6 million profit in it’s African operations. Quarterly reports by the Nigeria Communications Commission (NCC) show the telco gained 500,000 subscribers between September 2016 and December 2017.
