According to a report by Euromonitor International, a global market research organisation, Nigerians spent N62.4 billion shopping online in 2011, up from N49.9 billion in 2010. This represents a 25 percent growth rate in one year.
This growth is an indication of the potentials in e-commerce. Jumia which celebrated its first anniversary yesterday serves over half a million customers in Nigeria to date. The new milestone means that Jumia is now the fourth most visited Nigerian website.