There is a flurry of activities in Nigeria’s online retail markets in the mould of new investment drive, strategic partnerships, all geared towards taking advantage of the country’s budding middle class and massive online population (45 million internet users).
Jumia, an online retailer in Nigeria, has raised $35 million in fresh funding from Millicom to expand its domestic market and move into a new 90,000 square foot warehouse located in Lagos, according to a report on Monday.
