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Home Companies Corporate Updates

Smartmark’s Exit from The Palms, Lekki: The Facts

NM Partners by NM Partners
February 15, 2023
in Corporate Updates, Sectors
Smartmark’s Exit from The Palms, Lekki: The Facts
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SmartMark Limited, the operator of luxury brands, Tommy Hilfiger, Swatch, Nike, Levis, and TM Lewin in West Africa under Fastforward Stores, exited The Palms Mall, Lekki in December 2022. Through Fastforward Stores, the company runs some of the most famous luxury and lifestyle retail brands in Nigeria. They can be seen in the picture below:

Smartmark'

Smartmark’s Footprint at The Palms, Lekki

Within The Palms Mall, the Smartmark franchise operated 5 stores that leased over 500 sqm from the centre. This represents over 3% of the entire mall’s gross leasable space. These stores include Tommy Hilfiger, Swatch, Nike, Levis, and TM Lewin. However, in December 2022, all of the stores left the mall. The exit was further confirmed by Fastforward stores through an official announcement noting they had closed their stores in the Palms Mall, but customers could still access their other stores in Lagos State. This includes Ikeja City Mall, Novare Mall-Lekki, Adeniran Ogunsanya Mall-Surulere, and Leisure Mall-Surulere.

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Reasons for Departure

The reason for Smartmark’s exit was not clearly stated by the company. However, a court order pasted on the former stores indicated that Persians had a claim over the stores and had given the stores notices to quit since February 2022.

Persianas is the owner and developer of The Palms Mall chain with existing footprints in Lagos, Enugu, Ilorin, Ogun, and Ibadan. 

The development had Shoprite as its major anchor retailer until 2021 when Shoprite stated it was selling out its Nigerian business. 

Other events at The Palms Mall, Lekki

Another anchor retailer, Games Store, a subsidiary of South African retailer Massmart also left The Palms Mall, Lekki in December 2022. This was the same time Smart Mark left, although Games Stores’ action was a move to exit Nigeria as a whole and Africa at large, unlike Smartmark’s singular mall exit. 

These exits will mean increased vacancy rates for Palms Mall, Lekki and could potentially pose a threat to its footfall. Out of the 20,000 sqm lettable space in the Palms Mall, Smartmark Limited previously occupied over 500 sqm through its various brands in 5 stores, while the Games store occupied over 5,000 sqm. Altogether, this is up to 27% of the mall’s total gross leasable space.

In order to fill in the vacancy gap, Persianas has already gotten some pop-up boutiques and fashion stores to fill in some of the spaces including Isi Omiyi, an indigenous boutique, and Peter Gurbani, a men’s focused fashion store, among others.

It is noteworthy to mention that Smartmark is not the only franchiser that has brought international luxury brands to the mall. Persianas Retail is another franchiser operating autonomously under the Persianas group. So far, they have been able to successfully launch brands including Puma, MAX Fashions, Hugo Boss, and Lacoste.

The Nigerian Retail Market at Large

The retail market in Nigeria is a bag of mixed feelings, with some retailers exiting and some others strengthening their base. The increasing currency exchange rates and inflation rates have affected major international retailers due to the inability to import and ease profit repatriation. This has caused them to exit including Shoprite and the recent Games Store. On the other hand, retailers like Pick n’ Pay have strengthened their base in the country by opening a new store in 2022. 

Still, the market continues to see the budding and growth of informal and neighbourhood market stores like Prince Ebeano Supermarket, Blenco, and the like.

We love your feedback! Let us know what you think about the happenings in Nigeria’s retail market by sending an email to insights@estateintel.com.

Subscribe to ei Pro to access affordable real estate data such as; sales rates, yields, supply drivers, and information on key real estate market participants who are active in the market.

 


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NM Partners

NM Partners

"NM Partners" encompasses a diverse range of articles and content published on behalf of various organizations, including corporate entities, government and non-governmental institutions, academic bodies, and key stakeholders in the economic sphere. This content spectrum covers press releases, formal announcements, specialized content, product promotions, and a variety of corporate communications tailored to engage our readership. Notably, a portion of these articles are sponsored content. At Nairametrics, while we provide a platform for these diverse voices, it is important to clarify that our relationship with the content under "NM Partners" does not imply endorsement or affiliation. The responsibility for the content accuracy and viewpoints expressed rests solely with the respective contributors. Nairametrics maintains a firm commitment to editorial independence and integrity. Consequently, we do not assume responsibility for any of the content published under "NM Partners." For any inquiries, comments, or feedback regarding the content featured in this section, we encourage open communication and can be reached at info@nairametrics.com. Additionally, we invite our readers and contributors to familiarize themselves with our Paid Post Guidelines, which outline the standards and processes governing paid content on our platform.

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