A report by Mastercard has established that smartphone usage will continue to drive the adoption of fintech, even as it predicted a boom in the business in Nigeria and other Sub-Saharan African countries.
With a projection that smartphone adoption will rise to 75% in the region by 2025, Mastercard says this will drive African fintechs revenue growth to around $40 billion by the same year.
According to the report, of the nearly 400 million new mobile subscribers expected to sign up globally by 2025, the majority will come from frontier markets like Africa, with Nigeria taking the lead.
Nigeria is leading: Nigeria currently has the highest mobile subscriptions in Africa, with active subscriptions rising to 211.8 million as of September this year.
In the study report titled ‘The Future of Fintech: Rapid Growth Attracts Smart Capital’, Mastercard noted that Nigeria emerged as a leading fintech hub across the Middle East, Africa, and Pakistan as startups there accounted for a third of all funding deployed into fintech in 2021. It added that within Nigeria, fintech accounted for 71% of all venture capital.
- “Fintech startups in Africa grew from 311 in 2019 to 564 in 2021, with South Africa, Nigeria, and Kenya emerging as key hubs. The sector accounted for 27% of the record-high number of deals closed and 61% of the USD 2.7 billion deployed across Africa in 2021. The space was characterized by mega deals of more than USD 100 million each.
- “In the Sub-Saharan Africa (SSA) region, fintech startups recorded 894% year-on-year growth in funding in 2021 – the second highest in the Middle East, Africa, and Pakistan region during the period, and the highest yearly growth rate over the past five years. SSA received USD 1.56 billion in funding, the highest in the region by a wide margin.”
Fintech needs smartphones: While noting that smartphones are the most important tool for fintech adoption in Africa, Mastercard said removing the affordability barrier will further push up the adoption rate.
- “With efforts to remove the affordability barrier, smartphone adoption is likely to grow to 75% by 2025. In Africa, widespread use of broadband and smartphone penetration fills the infrastructure gap to enable digital fintech services. While cash dominates, newer e-payment solutions by banks and non-bank companies are likely to grow. Africa’s domestic e-payments market is projected to see 20% revenue growth per year (compared to 7% globally), reaching around USD 40 billion by 2025,” the report added.
Africa’s fintech growth: While commenting on the report, Mastercard’s Senior Vice President for Digital Partners and Enablers, Eastern Europe, Middle East and Africa, Ngozi Megwa, said:
- “It is encouraging to witness the growth of the fintech landscape across the region, creating multiple opportunities for start-ups, scale-ups, enablers, and micro, small and medium enterprises (MSMEs) to bring more people into the digital fold. At Mastercard, we are helping to fuel fintech acceleration by offering access to our expertise, network, and technology. We provide a portfolio of technology solutions, APIs, developer tools, partner networks, startup programs, and a community experience for every fintech company and payments developer, helping turn their bold ideas into reality.”
Other key highlights: Fintech companies have tied up with banks, mobile network operators (MNOs), and other stakeholders to develop wide-ranging solutions for consumers, micro and small merchants
- Regulators across multiple African countries have adopted a collaborative approach to enable the introduction of new solutions by fintech companies
- The growth in the number of fintech companies in Africa is reflective of global fintech funding which jumped to a new record of US$131.5 billion in 2021. The number of fintech unicorns reached 235 with 34 alone born in Q4-2021.
- Fintech companies now represent more than 20% of total tech unicorn value, compared to 15% in the previous year.
- On the demand side, the role of MSMEs has been crucial to fintech’s growth. MSMEs use fintech and e-commerce solutions to scale, source and reach.
