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GameStop to launch an NFT platform at the end of Q2 2022

GameStop, a company known for its stock being called a ‘meme stock’, announced that it intends to launch its forthcoming non-fungible token (NFT) platform by the end of Q2 2022. The firm announced its plans in its Q4 2021 earnings call on Wednesday and included the plans in its 10-K disclosure filing as part of “new growth opportunities.

The filing stated, “As we scale and expand our core offerings we will simultaneously invest in additional growth, including blockchain, digital assets (including non-fungible tokens (“NFTs”), Web 3.0 technology, and new destination formats for our stores.”

GameStop partnered with Immutable X in January 2022, to build out the NFT marketplace. Digital Worlds plans to grant up to $100 million in IMX tokens to NFT creators and up to $150 million to GameStop itself as it meets certain milestones, according to the terms of the deal.

What you should know

The firm touts to have established new and expanded brand relationships, including with PC gaming companies such as Alienware, Corsair and Lenovo, that contributed to sales growth in the quarter. The firm also mentions that it grew PowerUp Rewards to Pro members by 32% on a year-over-year basis, taking total membership to approximately 5.8 million.

GME, which trades on the New York Stock Exchange, ended the last trading session at $87.70. However, the stock is down 8.04% as of the time of this writing in pre-market skirmish.

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