Adobe is rolling out a new payment service for its e-commerce platform to help merchants accept popular payment methods, including credit and debit cards, PayPal, Venmo and ‘buy now pay later’ solutions to deliver the best checkout experience for their customers.
This will help merchants of all sizes to have access to a more robust payment solution that can easily be managed from their Adobe Commerce Admin.
The company said its Payment Services will be powered through a partnership with PayPal’s own commerce platform and available to stores using Adobe Commerce by the end of the year.
Adobe ventured into the e-commerce space in 2018 when it purchased Magento Commerce from private equity firm Permira for $1.68 billion.
Adobe said the payment system will eliminate the need for multiple logins across platforms. Merchants will be able to access all payment and transaction data within the Adobe Commerce admin
The company also said that merchants will be able to leverage PayPal’s ongoing investment in payment innovations such as support for cryptocurrency transactions and local payment methods in the future.
What they are saying
Amit Ahuja, VP of Adobe Experience Cloud product and strategy, said in a statement, “In today’s fast-moving digital economy, organizations demand flexibility and extensibility in their commerce platform to sustain business growth and deliver seamless experiences for their customers. We’re thrilled to expand on our already robust out-of-the-box commerce feature set to help Adobe Commerce merchants compete effectively and win in the digital-first economy.”
Jordan Jewell, research director, digital commerce at IDC said, “As digital commerce represents a growing share of all transactions, merchants are looking for tools that enable them to drive front-end capabilities and back-end operations of their digital storefronts. Payments are one of those key capabilities that we saw grow in importance over the past 18 months. With payment capabilities now in its product portfolio, Adobe is better-positioned to support its merchants as a platform provider that can streamline commerce operations across the customer journey.”