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Home Companies Corporate Updates

Giant strides for Patricia, as it tops the 2021 African Challenger Brands list

NM Partners by NM Partners
August 15, 2021
in Corporate Updates
Giant strides for Patricia, as it tops the 2021 African Challenger Brands list
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Patricia Technologies, the Estonia-based, Nigerian-founded startup on a mission to make Crypto easy for everyone, has just been listed as one of the 2021 Africa Challenger Brands. 

On Aug 11, 2021, Fourth Canvas with support from The Future of Work Africa, published their African Brand Challenger Report, which saw Patricia and other top Tech firms topping the list. The African Challenger Brands List showcases emerging brands that disregard the ‘disadvantages’ of their novelty, but doubles down on their innovation and communicates distinctively through the media. 

Patricia prides itself on challenging the status quo through its product innovation as well as a creative approach to brand building and communication. This report is a perfectly timed feather added to Patricia’s hat as the “Do the most champ” Turns FOUR on Monday, August 16th, 2021.   And to have made it to the top 10 on a list that showcases twenty (20) African start-ups who within the past year, positioned themselves for global adoption is no mean feat.  

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The report highlights how these top brands have nurtured communities, shown their audience what happens behind the scenes. Not leaving out how they executed strategic campaigns and partnerships, inspiring and promoting employees (which is otherwise known as “lollipop moments” in Patricia). 

Recently Patricia moved its Headquarters to Estonia and joined the exclusive list of A-listers who use the Big Brother Naija (BBN) TV show as an extension of their brand amplification to the African market and beyond.  In four years of its operation, the fintech start-up has recorded milestone after milestone and has shown tenacity, courage, and persistence. 

Armed with a team that creates magic for a living and the determination to “do the most”, Patricia is well on its way to becoming the SI Unit of Crypto against all odds. 

Tags: Africa Challenger BrandsPatricia Technologies
NM Partners

NM Partners

"NM Partners" encompasses a diverse range of articles and content published on behalf of various organizations, including corporate entities, government and non-governmental institutions, academic bodies, and key stakeholders in the economic sphere. This content spectrum covers press releases, formal announcements, specialized content, product promotions, and a variety of corporate communications tailored to engage our readership. Notably, a portion of these articles are sponsored content. At Nairametrics, while we provide a platform for these diverse voices, it is important to clarify that our relationship with the content under "NM Partners" does not imply endorsement or affiliation. The responsibility for the content accuracy and viewpoints expressed rests solely with the respective contributors. Nairametrics maintains a firm commitment to editorial independence and integrity. Consequently, we do not assume responsibility for any of the content published under "NM Partners." For any inquiries, comments, or feedback regarding the content featured in this section, we encourage open communication and can be reached at info@nairametrics.com. Additionally, we invite our readers and contributors to familiarize themselves with our Paid Post Guidelines, which outline the standards and processes governing paid content on our platform.

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