Connect with us
Investment One

New to Investing

Business start-ups: Problems and solutions

Let’s take quick points on some common problems of start-ups and their suggested solutions.



Five factors stopping you from starting your new business and the way out, Improve Google rankings for your business using these tips, Common legal and general mistakes made by new businesses (Part 2), Tips to help you launch your own business in 2020 (Part 1), What to do with N1m, if I had one (Part 2)

Business start-ups are constantly becoming the order of the day. Let’s face it, we live in the age where startups are exploding everywhere like never before.

With the constant rise of highly industrious and motivated entrepreneurs, these individuals are leaving no stone unturned to prove their worth in this thriving culture of innovation and technology.

However, just as many of these startups make a significant presence and flourish, others, unfortunately, disappear into oblivion.

READ: How five Nigerian tech-startups are tackling COVID-19 outbreak

There’s an adage that says “Survival of the fittest”. Truth be told, this adage apart from humans alone is also applicable to business start-ups. The road to having a successful business start-up isn’t a smooth one which is why it is important for entrepreneurs to not only get an idea and start up a business but also gain the necessary knowledge that could help in bringing the business into existence.

Having analyzed all of this, we are left with questions such as, how many startups can survive the tough waves of change? Why do business start-ups fail initially? We could say it is as a result of highrisk situations attached with startups, whereby a failed strategy acts as a trigger. With challenges everywhere, general business and particularly start-up businesses, it is important to take note of some of these challenges that are faced in that area. Going further, let’s take quick points on some common problems of start-ups and their preferred solutions.

READ: Mining to contribute 3.0% to GDP by 2025

Lack Of Finances

One of the most essentials for startups to survive is finance. With income increasing and expenses also increasing, startups basically rely on investors who provide strong financial support. Therefore when a situation of lack of finances arises, the start-ups are usually the first to suffer it and eventually submit to the situation. While trying to put in funds into the business, entrepreneurs have to also make sure to pay other necessary bills.

Solution: A solution to this challenge is finding ways in which cost can be minimized. It’s also not a bad idea to go the digitalized way. Entrepreneurs can make use of accounting softwares to keep track of their inflow and outflow.


Poor Business Planning

Another major key for business start-ups is proper business planning. Poor planning has led to the failure of many businesses in the first year. Why? Because they do not effectively put in challenges and pitfalls. As much as your business has innovative ideas and ambitions, a lack of effective and proper planning will lead to a crash.

Solution: Before launching a business, it is important to carry out proper research by investigating necessary details such as competitors’ prices, suppliers and the rest. This approach builds a solid foundation for a successful business. Also, writing an effective business plan helps startups to define their business, target audience, operational conduct and the amount of money that it will generate and spend.

British airways

READ: Sterling Bank gets CBN approval for restructuring

Lack Of Proper Marketing Strategy

It is always a challenge for startups to figure out how best they can market their products or services and have it reach a wider audience.

Solution: Technology today has practically made a lot of things easier as it has opened a broad spectrum of avenues for marketing in form of electronic, print, online etc. Therefore, startups need to seek out ways in which they can create innovative marketing plans, advert placing, to let people know the worth of their product or services. A good marketing strategy should have a vision, a mission and a business goal. It should be able to give a detailed explanation of the role of business products or services in the market. A good proper marketing strategy will keep customers loyal towards the products or services.

READ: Here’s how your business can grow revenue in tough conditions (PART 2)


A fierce competition happens to be the most inevitable challenge that startups face. Startups are usually faced with two obstacles which are, monopolistic businesses that have dominated the market, making it difficult for newcomers to emerge and secondly, countless startups that are launched regularly in the market having innovative ideas, so it is very much likely to get swallowed by the shadow of other startups.

Stanbic 728 x 90

Solution: The good thing about competition is that it creates an environment for businesses to come out with the best. There is, in fact, a whole lot of opportunities existing for entrepreneurs because switching costs for most customers are low and many are willing to try new, relatively untested products or services. To overcome the challenge of competition, startups need to research and analyze their niche industry; should be unique and different in approach; and also be able to create, implement, and track their business and marketing plan, which is very important.

READ: 5 things you can do to attract equity funding for your business

Lack Of A Dedicated Team

A good and dedicated team is everything. Lack of a proper team can cause a business to suffer immensely. Lack of commitment can aggravate frustration in the organization which quickly escalates into an open conflict. If team members start making under commitments due to the fear of being responsible or blamed for failure, businesses will never achieve their set goals.

Solution: A well-dedicated team with diverse skills is very important for startups to grow and succeed. There ought to be a proper synergy, coordination, and good communication among the members of a team. A team is formed by individuals who have different range of capabilities with identical focus which allows for members to help each other, learn from each other, and put a concerted effort in order to achieve success.

READ: FG yet to earn return of N1.5 trillion investment on privatised power firms

Unrealistic Expectations

Success comes with expectations. Startups tend to face challenges when they set ‘unrealistic expectations’ following a booming success. Remember, success is usually short-lived and expectations never end. This is where startups need to understand what the real expectations are. Sustainability is key and sustainability requires consistent efforts.

Solution: In order for startups to succeed in a competitive business world, they need to have high but controlled expectations, keeping in mind the resources available, the extent of growth potential, and other market factors that need to be considered as well.

In conclusion, challenges and problems are inevitable as far as the success journey of a startup is concerned. Therefore, it is important for entrepreneurs to be resilient and focused towards keeping their values intact no matter what the circumstances are.

Coronation ads

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.


How to become a successful Bitcoin trader

Major steps that are needed if you want to become a successful BTC trader.



BTC Whales, Bitcoin is scarce, entities, individuals hold for long term, How Cryptocurrency-Based Companies Like Patricia are Shaping the Digital Currency Market in Nigeria, How Bitcoin Comes in Handy in Moments of Uncertainty, Long-time investors of Bitcoin are hoarding

A BTC trader is simply an individual who seeks gains from differential changes in the market price of BTCs. The main objective the BTC trader has in mind is buying prices alow and selling when the flagship currency gains higher. BTC trading can thus be very lucrative and has become one of the fastest-growing careers in the financial spectrum. 

Data obtained from a leading BTC analytic firm, Coinmarketcap showed that the market capitalization of BTC currently stands at over $170 billion. This further illustrates that in 2013 BTC moved from $13.30 to its present-day value of over $9000, meaning that early bird BTC traders had gained over 67,600% since it began. 

Consequently, this article will show major steps that are needed if you want to become a successful BTC trader. 

READ: Big mistake: Ripple’s CTO sold his Bitcoin for $750

Explore Research Data From Nairametrics by Visiting Nairalytics

Self-Control & Discipline  

Adebayo Juwon, an FTX consultant for Africa, spoke to Nairametrics in an exclusive interview, explaining in detail the need for a BTC trader to be very disciplined and have a security-conscious mindset. He said; 

“Firstly I must note that trading is not for everyone, to be a successful crypto trader, self-discipline is a prerequisite to achieving one’s goal. The crypto market is very much volatile than what the traditional traders are used to, hence more risk and reward. 

“A crypto trader must be security conscious; you’re responsible for your account security in the crypto ecosystem, as hackers are preying on whose account is less secured.” 


READ ALSO: CBN provides guidelines to address credit, liquidity risks, others  

Risk Management 

A successful BTC trader must be able to understand the relationship between reward and risk management. This entails high understanding levels about the degree of randomness in BTC market and the risk involved in taking such risk. As a successful BTC trader, you are required to understand when its best to trade BTC as market conditions change from time to time. 

British airways

READ: Biggest online food delivery company makes debut at New York Stock Exchange

Adebayo Juwon, FTX consultant for Africa also added vital points on why a BTC trader should never ignore risk management. He said; 

“Also, to be a successful crypto trader, one must have good risk management in place, in a highly volatile market your profits can be zapped away in minutes. Risk comes in different ways in the crypto market, there are lots of scam projects with the good marketing team, they tend to attract investors also, it’s very important to do your own research in the crypto space, and rely less on market sentiment.” 

Stanbic 728 x 90

READ MORE: Tether mints 80,000,000 USDT to unknown wallets within 24 hours


Recall that some days ago Nairametrics, revealed the best time many BTC traders prefer to take their trading positions in the BTC market, thus preferring to trade around the American trading session because of the high price swings that occur at the start of New York stock market trading time -about 2.30 pm GMT. This means there were higher chances of making more money at the start of  American trading sessions than other trading sessions (London and Asian trading session).  

READ: Nigeria Spends N60.37 billion on Fuel Subsidy in November

Basic fundamental and Technical analysis skills 

Every successful BTC trader must keep track of macro fundamentals going around the BTC community because such information more often determines the market price of Bitcoin.  Either rumours or news have exponential effects on the BTC market and often create lucrative trading opportunities. 

READ: AfDB: AAA rating by Moody’s validates the strength of the bank – Adesina

Chris Ani, a professional BTC trader in a phone chat interview explained to Nairametrics in detail, the major attribute every successful BTC trader must possess, including the need to have basic trading skills. He said; 

Coronation ads

 “To prevent yourself from becoming a slave to the market, you must be trading small enough size on your trades that you are not emotionally attached to them. Trading opportunities wait for no one.

READ: $414 million worth of Bitcoin moved by a large entity

“You have no idea when and where they will appear. Whenever they appear, you have to be ready with your trading plan.  You must also master technical and fundamental analysis and most importantly the one that works for me, understand the seasons and market structure so as to know when to trade, allow big wins run, or rather exit the market in order not to lose your money.” 

READ: Professional forex traders reveal their secrets to successful trading


Finally, it’s very important to understand that no matter how good you get at BTC trading, you will often make mistakes and lose money. Always remember, trades that go bad are part of what will make you successful in the long term. Success in BTC trading simply means you are winning more relatively than losing. 


Continue Reading


Adopt these 9 traits, become a successful entrepreneur

Entrepreneurship, certainly, is not for everyone. But there are some personality traits that, if you possess, will set you on the right path to achieving your dreams and doing way better in the business world



Entrepreneur, Multiple businesses, Nigeria partners UAE to boost SMEs , US technology company deploys software to ease business process in Nigeria, Experts outline what SMEs must do to attract funding, investors in 2020 , Simple ways to prioritize customer service for your small business, What was SMEs must do to survive the coronavirus outbreak , What was SMEs must do to survive the coronavirus outbreak, FG rolls out N2.3 trillion survival funds for MSMEs; see criteria 

Entrepreneurship, certainly, is not for everyone. But there are some personality traits that, if you possess, will set you on the right path to achieving your dreams and doing way better in the business world.

According to a recent study by CPP Inc., the top two personality traits entrepreneurs possess are perception and intuition. This is because success does not necessarily come to those who are smartest but those that see key opportunities and take them. So do you think you may have what it takes to be a successful entrepreneur?

Here are nine other personality traits you must adopt:

Taking abstract thoughts and making them linear
It seems like everyone has an idea that they think is the next big thing, yet very few of those people ever take the steps to execute on it. Those that do often flail around while their ideas die a slow and painful death. The problem here is that you need to be able to take your idea and visualize the entire process, from creation through sales and beyond, in order to have a real chance at executing it effectively.

Read Also: 50% of top 500 companies will hold Bitcoin by 2021

Function better under stress
Startups are a grind. If you’re one of those people that can’t operate well under stress when the stakes are at their highest, you will most certainly fail. You must be comfortable being a bit out of control because there isn’t a playbook for a startup — most of what you’re going to do is learned along the way and won’t be part of your plan. If, however, you’re one of the few whose performance actually step up under stressful conditions, you’ll be well suited for the startup lifestyle.

Be comfortable taking large risks
Startups are riddled with risks. The reality is that you’re going to make little to no income for quite some time. Sure, there are ways to supplement this, such as keeping your corporate gig while you’re in the early startup or pre-revenue phase, but at some point you’re going to have to take a leap off the income cliff and work for free. Clearly, the plan is that you’ll take on the risk in exchange for a potential greater payout down the road, but if you’re not comfortable stepping away from your cushy job and salary, entrepreneurship is most definitely not for you.

READ MORE: This two minute test can determine if you are cut out to be an entrepreneur



The reality is you’re going to fail a lot, but you have to be able to look at these failures as learning experiences and without emotion so that you can correct them, execute and move on.

Sir Winston Churchill once said, “Success is the ability to go from one failure to another with no loss of enthusiasm.” As an entrepreneur, you’re going to fail. That’s just an unfortunate fact. While something that drastic would be too much for most people to handle, an entrepreneur has the uncanny ability to get up and dust themselves off.

British airways

Being able to adapt to changes and challenges is crucial for any business. In fact, most entrepreneurs will inform you that their ideas or business plans are drastically different frim when they began. An idea may be brilliant, but ineffective in reality. Entrepreneurs are flexible enough to make the adjustments for that idea to be feasible. Furthermore, entrepreneurs are prepared and willing to modify their plans when new information arrives and when there are changes in circumstances.

Entrepreneurs see opportunities everywhere. They are innovators who are always on the lookout to either develop new ideas or improve existing products or services. And, chances are that is the main reason why they became entrepreneurs in the first place. At some points in their lives, they noticed things that could be better. But, just saying that things could be better wasn’t enough. They actually put plans in motion. In other words, entrepreneurs have the ability to see the future before it happens.

Read Also: Six common misconceptions about entrepreneurship
Strong people skills
A successful entrepreneur is someone who has excellent communication skills for selling the products to customers and motivating the employees. Yes, most entrepreneurs who have the power to motivate their employees can see their businesses grow within no time. These entrepreneurs are also great at instructing others to be successful and highlighting the advantages of any situation.

Stanbic 728 x 90

A successful entrepreneur never asks the question or keeps doubts in their mind about if they can succeed or if they are even worthy of success. They are normally confident enough that their knowledge and their know-how will help them make their business idea a success. And they radiate this confidence in everything that they do for the business.

Successful entrepreneurs always focus their energy on making the business work, and for eliminating the distractions or obstacles to their goals. Their overarching strategies help them to reach the goals they have while they outline the plan to achieve the final outcome. Moreover, entrepreneurs become successful as they are disciplined to always make new steps every day towards the accomplishment of their goals.

Final words
So, if you are about to embark on the journey to be an entrepreneur, have just entered the journey, or have been in the journey but have not seen success, you need to adopt these traits and make them a part of you for gaining success.

Continue Reading


Nairametrics | Company Earnings

Access our Live Feed portal for the latest company earnings as they drop.