The Federal Capital Territory (FCT), Lagos and Ogun States have joined other major cities of the world on lockdown as a precautionary measure against the spread of the COVID-19 pandemic.
Globally, many people have been inspired to live stream; celebrities have even put on mini-concerts for their fans through this channel over the last few weeks. It seems to help keep everyone sane at such a trying time and Nigerians will most likely also join in on this movement.
Facebook recently announced it would launch various features globally over the next couple of weeks. It said the features would make Facebook Live more accessible and easy to use, particularly for people who might not have a lot of mobile data which could be so vital, as we still do not enjoy wide bandwidth throughout the country.
The team is launching an audio-only model as well as automatic closed captions. It’s also giving people various ways to access a stream outside of Facebook, including logged-out support, which means people without a Facebook account can still tune into content. Other new features are more directed toward the people hosting and managing live events.
So many people are dependent on live streaming for education, entertainment and communication. The platform plays such a positive role especially right now and that cannot be invalidated. Some more benefits tech companies can consider in engaging with the platform will include:
- Live streaming creates a sense of urgency that other mediums simply cannot. It plays on people’s fear of missing out, it is the best way to draw attention to your brand.
- Only through live stream can you reach millions of people in real time because of increased exposure and especially now when people really have nothing better to do.
- Better than interacting and connecting with people online is connecting with them live. The live element pushes your audience to engage with your content. During live videos, people want to be a part of the conversation, and they are more likely to share it too.
As there are many upsides to this, there are also downs with the most noteworthy being that there are no do-overs. Regardless, there are evidently more benefits, so as far as content marketing goes, live streaming should be considered as one of the most effective even especially when trying to cut cost.