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Coronavirus: Multichoice ends reality TV show abruptly

Chidinma Nwagbara by Chidinma Nwagbara
March 25, 2020
in Business News, Company News, Socio Economic
Coronavirus: Multichoice ends ‘Ultimate Love’ prematurely

Ultimate Love Housemates

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Multichoice, the organiser of Ultimate Love, has ended the reality TV show prematurely. In a statement made available to the public, Multichoice disclosed that Ultimate Love would end on Sunday, March 29, 2020, which is a week earlier than the scheduled period.

Consequently, the final voting of the show would now be open from Wednesday, March 25, till Friday, March 27.

IMPORTANT NOTICE: Due to the growing concerns of the spread of the Coronavirus in Nigeria, kindly be informed that the Ultimate Love Reality TV show will now end on Sunday, 29 March 2020.#UltimateLoveNGhttps://t.co/2rBZcbdcYP pic.twitter.com/jXIa2KBbt1

— Ultimate Love NG (@ultimateloveng) March 24, 2020

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The premature ending of the show, as stated by the organiser, was as a result of the fast-spreading novel Coronavirus in Nigeria.

[READ MORE: OPS writes Buhari, demands tax holidays amid COVID-19 crisis)

The statement read partly: “As a result, the current round of voting will end tonight, Tuesday, 24, March, at 10 pm WAT. And the result will be announced on Wednesday, 25 March, at 7.00 pm WAT.

“The finale voting will therefore open on Wednesday, 25 March, at 10.00pm WAT. And close on Friday, 27 March at 9 pm WAT.

“Whilst we know the show has garnered appreciable fans and viewers across Africa, it has become pertinent for us to join the ongoing efforts by the government and global public health officials to flatten the curve against the coronavirus.”

Broadcasting live on MultiChoice’s DStv and GOtv, the first edition of ‘Ultimate Love’ was aired on Sunday, February 9, 2020, and was supposed to run for eight weeks.

Meanwhile, as of Wednesday morning, March 25 (the time of filing this report), the active cases of the infectious disease in Nigeria, stood at 46. While two persons, who have recovered from the disease, have been discharged, one person has died due to the virus.


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Tags: ‘Ultimate Love’CoronavirusCovid-19dstvGOTVMultichoiceNigerian Business News
Chidinma Nwagbara

Chidinma Nwagbara

Chidinma holds a degree in Mass communication from Caleb University Lagos and a Masters in view in Public Relations. She strongly believes in self development which has made her volunteer with an NGO on girl child development. She loves writing, reading and travelling. You may contact her via - chidinma.nwagbara@nairametrics.ng

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