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Hotel resorts fully booked as middle-class Nigerians spend big for Valentine’s Day 

Retail sales on Val’s Day have been estimated to top $27 billion in the United States this year; it was $20 billion in 2018.

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Hotel resorts fully booked as middle-class Nigerians spend big for Valentine’s Day 

It’s late after work and Efosa, an analyst at a consulting firm in Lagos is nowhere close to going home. Over the last 2 hours, he has been searching online for a perfect Valentine’s Day spot for his newly found sweetheart and himself. It’s not going as smooth as expected, despite having saved up some cash to splurge over the Valentine weekend.

Come this Friday, February 14th, 2020, millions of Nigerians will be celebrating an annual ritual of love along with their counterparts across the world. Retail sales on Val’s Day have been estimated to top $27 billion in the United States this year; it was $20 billion in 2018. In Nigeria, lovers will spend billions on gifts, food, drinks, hotels and transportation.

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Hotel resorts fully booked as middle-class Nigerians spend big for Valentine’s Day 

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Harsh Economy, Debt binge

The country currently faces economic uncertainty, as Nigerians wonder how the outcomes of the latest string of policies and legislative actions will affect their finances. Just last month, the president signed into law the Finance Bill, a sweeping law that changes the fabric of taxation for tens of millions of businesses. The CBN’s heterodox monetary policies are, on one hand, forcing banks to lend more, while also reducing high yield investable funds for ordinary Nigerians.

This year’s Valentine is expected to significantly impact the economy in ways that we have perhaps not seen before. Nairametrics’ Founder, Ugochukwu “Ugodre” Obi-Chukwu believes lovers will have a lot more money to spend this year compared to last, despite not recording significant changes in their lives. “I expect to see a huge impact of Microfinance banks and FinTechs on spending decisions of most young Nigerians, particularly among millennials and generation Z,” Ugodre remarks.

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Access to funding has never been easier for Nigerians like Efosa. Short-term personal loans are offered to splurge-hungry working-class millennials via social media, text messages and any means possible. The loan offers range between N5,000 and N1 million, depending on the borrower’s monthly salary. Thus, it’s no surprise who else stands to benefit from all these.

Hotel resorts fully booked as middle-class Nigerians spend big for Valentine’s Day 

[READ MORE: Last minute luxury Valentine Day gift ideas for bae)

Windfall for Hotels and resorts

Findings by Nairametrics revealed that most of the beach resorts in Lagos and beyond are fully booked by lovebirds. One of these beach resorts is La Campagne Tropicana Beach Resort in Ibeju Lekki, Lagos. When Nairametrics contacted the company last week to ask about the possibility of reserving a room for February 14th, we were told that virtually all the rooms were already booked. According to the resort’s spokesperson, who spoke to us on the phone, there were only two rooms still available as at Wednesday, February 5th. As she said, “The possibility that someone else might reserve the rooms at any point is high.”

Unlike La Campagne, which had two vacant rooms as at the time of writing this report, Baracuda Beach Resort said all of its rooms were booked. Other popular resort hotels like Whispering Palms Hotels and Resorts, La Manga Beach Resort, and Epe Resorts and Spa all said their facilities were fully booked for lovers’ day.

“I’m afraid we currently do not have any available room at the moment. All of our rooms are fully booked for February 13th, 14th, and the day after,” said the person who picked up the phone when we called Eko Resorts and Spa’s phone line.

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Hotel resorts fully booked as middle-class Nigerians spend big for Valentine’s Day 

Lovebirds are also looking beyond Nigerian shores for even better love spots. Reports from some travel agencies surveyed suggest that quite a sizable number of Nigerian coupes will be traveling to Cape Verde, Mauritius, and other exotic destinations for the Valentine’s Day celebration. Some travel agents reported an increase in the number of people buying air travel tickets to these locations. These are people who prefer the tourist experience those places have to offer, as opposed to that offered by the Nigerian tourism industry.

We may not truly know what the value of 2020 Valentine’s Day is, but what we can clearly deduce is that everyone will be happy. Lovebirds get to spend quality time, lending institutions will see their loan books expand, while hotels, resorts and retailers will earn a sales boost. The losers will likely be those without lovers, who still get caught up in traffic and all the inconvenience that comes with Valentine’s Day.

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Patricia

Emmanuel covers the financial services sector for Nairametrics. Do you have a scoop for him? Well then, contact him via his email- [email protected]

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Business

Manufacturing sector in Nigeria and the reality of a “new normal”

The rise in unemployment caused by the pandemic might affect enthusiasm towards the event.

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Manufacturing sector in Nigeria and the reality of a "new normal"

Across the globe, there is a pervading awareness that things will never be the same in the post-pandemic era. Already, some business ventures that were once considered the ‘crème’ of the global economy have taken serious hits in unimaginable measures, and some of the little ones which were regarded as below the rung, are fast rising to match up.

With the new social rules in place, some businesses have come to the sad realisation that they may have to remain closed for much longer than they expected. Even for those businesses that have been allowed to reopen their operations as the world enters a phased and gradual reopening, obvious adjustments still have to be made – including limited physical contact, among others.

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In a recent interview, the President of the Manufacturers Association of Nigeria (MAN), Engineer Mansur Ahmed, noted that these new developments have added significant complications to the manufacturing processes and operations.

READ MORE: Manufacturing: Activity levels pick up albeit readings still below water

For one, the 8-week nation-wide lockdown kept most manufacturing companies shut, or at best operating at significantly lower capacity for the best part of Q2. The result of this was reflected in the sector’s indices, both in terms of output and employment.

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Resuming operations after the lockdown, the manufacturers have had to deal with the challenges of a completely changed system of operation–one which we now commonly recognise as the “new normal.”

A major change in operation can be seen in the sourcing for raw materials. Besides having to deal with the immediate impact of the border closure on operations, there is now the uncertainty of foreign exchange and its impact on the costs of importation (or smuggling of materials when borders are closed).

Nairametrics wrote about a recent CNBC interview where Partner and Head of Consumer & Industrial Markets at KPMG Nigeria, Obi Goodluck, stated that most Nigerian manufacturers had been compelled to source raw materials locally or risk being shut down completely.

READ MORE: COVID-19: The ‘New Normal’ for Nigerian aviation industry

Goodluck explained that prior to the pandemic, most of the Nigerian manufacturing companies imported a significant percentage of their materials from China, but the pandemic had disrupted that supply chain thus compelling them to look for alternatives.

“Specifically from the Nigerian point of view, we will no longer reply on importation of raw materials. As it were, this pandemic started from China and over 80% of Nigeria’s raw material imports come from China and the Asian countries. With the lockdown even in China, that became an issue. As such, companies had to come up with alternative and innovative means of raw material sourcing. Those who already imported raw materials prior to the lockdown relied on their stock until they ran out…”

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These alternatives are not just intended to serve as an immediate alternative but can forestall the possibility of such in the future.

Manufacturing companies have also had to rethink the way they transport goods to their customers, in view of the non-pharmaceutical safety rules put in place. One of the regulations in place presently is ensuring minimal physical contact in the processes.

By implications, companies have to rework the way they move their products to the consumers and this has largely impacted on the logistics costs. It also means that deliveries and logistics is ‘the next big thing’ in the Nigerian market.

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READ MORE: Innoson reacts to FG order to relocate manufacturing plant to Lagos, Kaduna in order not to lose license 

Having to deal with all these changes at a time when thousands have lost their jobs and primary sources of income is even more of a difficult situation. People generally have less purchasing power now than they did before the pandemic, and so weighing of priorities and opportunity costs will always come to play.

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Worse still, they would be paying even more now for the same items, given the extra factors at play in the production process. For instance 1kg sachet of Dangote granulated sugar which sold for N250 before the lockdown, now sells between N800 and N900 per unit, while the 250g sachet which sold for N100 before the lockdown now sells between N250 to N300.

Right now, the manufacturing sector is in that small space between the rock and a hard place, and manufacturers are going to have to make some difficult decisions going forward.

One suggestion that comes highly recommended among experts in the industry is backward integration. At the CBN roundtable discussion in April this year, Nigeria’s richest man, Aliko Dangote had also suggested in his keynote address that backward integration was about the surest way to hasten the long-awaited diversification of the economy.

READ ALSO: CAC: Certificate of incorporation will now be delivered via email or courier

There were concerns about how fast the industry could integrate with the agricultural sector so that more of the local produce went into the industries, but the manufacturers were optimistic that this could be worked out in time to enable them enjoy waivers and benefits in the African Continental Free Trade Agreement (AfCFTA).

It was agreed that the backward integration would require some support moves from the government in creating the right financing and regulatory environment for industries, so that they could integrate more local input in their processes and products and strengthen the supply chain.

READ ALSO: Analysis: Nestlé strong but exposed.

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The MAN president had already assured that the CBN promised that investment in the sector would go towards supporting manufacturers to go into backward integration. If the financial sector could also review its regulations to capture current realities and the needs of the manufacturing sector, more could be achieved in less time.

The Economic Sustainability Plan of the federal government also captures quite a lot to show that the manufacturing industry has a place in the government’s plan, but a seamless implementation remains to be seen. The struggle to ensure that Nigeria produces what Nigerians consume is still on.

In light of new realities, the Unified Exchange Rate proposed by the Central Bank of Nigeria (CBN) could also help to create some stability in the FX. Once the exchange rate is more certain and stable, businesses and investors can make definite plans on imports and exports.

Instead of the current situation where the manufacturing sector contributes less than 10% of the GDP, Nigeria is definitely capable of having a manufacturing sector that contributes as much as 25% or more to her GDP, and this should be the target.

Patricia
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Business

China will not accept any Microsoft-TikTok deal

Trump had raised security concerns about TikTok’s entry into the United States.

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China will not accept any Microsoft-TikTok deal, Microsoft acquires CyberX to beef cybersecurity 

China has vowed to fight against the US’ desperate attempt to force Chinese technology firm, ByteDance, (TikTok parent’s company) into selling the company’s US operations to Microsoft.

An editorial piece on China Daily Newspaper, which is state-owned, was straight to the point when it declared that the “US administration’s smash and grab of TikTok will not be taken lying down.” The piece then went ahead to describe America’s moves against TikTok as a “theft” and said the government would respond in due course.

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READ MORE: Microsoft acquires CyberX to beef cybersecurity 

“After vowing to ban the popular short-video sharing app TikTok in the United States on Friday, the White House is reportedly weighing the advantages of allowing Microsoft to purchase its US operations. Such shilly-shallying is a tactic the US administration employed during the trade deal negotiations with China,” the editorial explained.

Why the Chinese are angry: Some hours ago, President Donald Trump gave the world’s most valuable software maker (Microsoft), tactical approval to go ahead with the acquisition of TikTok. Consequently, China, through its state-backed paper, disclosed that it had “plenty of ways to respond if Trump’s administration carries out its planned smash and grab.”

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READ ALSO: Microsoft shares fall, despite impressive Q2 2020

The Backstory: Recall that Nairametrics reported that the world’s biggest software maker, Microsoft, was in talks with ByteDance, the Chinese owners of TikTok, over a possible acquisition of its US operation.

The offer by Microsoft seems to be an escalation of President Trump’s recent attacks on TikTok and other Chinese tech startups. President Trump, in June, had raised security concerns about TikTok’s entry into the world’s largest economy.

Patricia
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FEATURED

Edo, Rivers, Ondo, Katsina, 17 others attract zero investment in 4 months

Lagos topped the list of states that attracted investments during the period under consideration.

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Ekiti, Jigawa, Abia, 10 others record no investment in 2019

About 21 states in Nigeria attracted zero investments in the last 4 months according to data from the Central Bank of Nigeria.

According to data, the following states, Rivers, Ondo, Edo, Sokoto, Oyo, Abia, and Anambra recorded zero capital importation in the last 4 months. Others are Adamawa, Bauchi, Benue, Borno, Cross River, Delta, Ebonyi, Enugu, Imo, Kastina, Kogi, Kwara, Osun, Oyo, Yobe, and Nassarawa states.

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This information is contained in the Capital importation report obtained from the Central Bank of Nigeria, CBN. The report also detailed the total amount of fresh investments attracted to the Nigerian economy during the period.

[READ MORE: States’ IGR hits N691 billion as Osun, others recorded biggest growth]

Note that most of the states that failed to attract investments during the period under review also failed to attract any investments in 2019. This means that it is either the necessary steps were not taken by the governments, or foreign investors could not find attraction in the states or the environments were simply not conducive for investment.

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Lagos outshines FCT, Niger, 5 other states

As expected, Lagos topped the list of states that attracted investments during the period under consideration. Lagos attracted the highest amount of $5.39 billion during the period. The investment inflow into the state represents over 87% of the $6.17 billion.

Lagos is followed by the Federal Capital Territory which attracted a total investment inflow of $754.01 million.

Niger State attracted a total investment inflow of $11.60 million. Sokoto State also attracted $2.50 million, while Kaduna State attracted the sum of $1.98 million and Ogun attracted $1.70 million.

Kano and Akwa Ibom states recorded investment inflow of about $700,000 and about $237,000 respectively among others.

The limited investment inflows into some of these states clearly indicate that the states are not really attractive to the investors, even before the pandemic. The Managing Partner, FA Consult, Peter Adebayo, explained that the nation’s economy is not attractive enough to pull investments to states that lack the desired viability.

“Most of the investors are scared of insurgencies in the country, though such is limited to some parts of the nation, except for the well-connected investors that are given special attention,” he said.

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Back story: Last March, Nairametrics reported that Ekiti, Kogi, Sokoto, Bayelsa, Ebonyi, Gombe, Jigawa, Abia, and five other state governments failed to attract investments in 2019.

Patricia
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