The Nigerian Entertainment Today (theNETng), in its latest report, has declared MultiChoice Nigeria’s DStv and GOtv platforms as the nation’s preferred Pay TV service providers for home entertainment.
The feat, which was based on viewership during festive season between November 2019 and January 2020, was revealed in a newly published independent report that surveyed hundreds of Nigerians from various walks of life in 27 states across the country.
theNETng report disclosed that 52% of respondents watched some form of TV at home as their preferred festive season activity, while over 48% of Cable TV customers say that DStv is their preferred service provider throughout the festive period, including during the Christmas and New Year holidays. About 33% chose GOtv as their primary source of TV content.
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The survey, which had over 80% of its respondents under the age of 35 also suggests that watching TV was the overwhelmingly most popular activity amongst young people during the festive season.
It stated, “Only about 30% of respondents say they spend most of the festive season going out to visit family and friends or to party. 47% of respondents say they watch mostly foreign movies on their pay TV services, while 12% watch mostly Nigerian movies on channels such as Africa Magic.
“16% of respondents watch mostly football and sports, while 11% spend most of their time watching music shows during the holiday season.”
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On the consumption behaviour of content consumers in the country during the end of year festive season, the report added that the recent launch of new DStv Confam and DStv Yanga, MultiChoice aims is expected to boost its viewership.
theNETng report also found that some of the main attractions on DStv included live broadcast of sports and events. “Football fans were glued to their screens watching a number of Premier League fixtures with the top English clubs all playing through Boxing Day and into the New Year,” it added.
