Nairametrics
  • Home
  • Exclusives
    • Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Ranking & Reviews
  • Markets
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Content Partners
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Get Data
    • Macro-Economic News
    • Research Analysis
  • General News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
No Result
View All Result
  • Home
  • Exclusives
    • Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Ranking & Reviews
  • Markets
    • Cryptos
    • Commodities
    • Equities
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Industries
    • Company News
    • Consumer Goods
    • Content Partners
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Tech News
  • Economy
    • Get Data
    • Macro-Economic News
    • Research Analysis
  • General News
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
No Result
View All Result
Nairametrics
No Result
View All Result
Home General News

Smartphone users spend $120 billion on mobile apps in 2019 

Fakoyejo Olalekan by Fakoyejo Olalekan
October 6, 2020
in General News, Tech News
Over 200 billion mobile apps downloaded in 2019 as emerging market drives growth 
Share on FacebookShare on TwitterShare on Linkedin

Smartphone users spent $120 billion on mobile apps, as 204 billion apps were downloaded in 2019, setting a record higher than that of 2018, the annual State of Mobile report has shown.

The annual report, “State of Mobile” by App Annie disclosed that the number of mobile apps downloaded climbed 6% to hit 204 billion when compared to 2018, while it increased by 45% in comparison to 2016 downloads. Note that the report didn’t factor in re-installation of apps and app updates.

The growth of mobile apps download was significantly aided by emerging countries where tech innovations are changing consumer behaviour, resulting in a high purchasing power that led to smartphone users spending $120 billion on apps.

the best mobile banking apps
Mobile user

Emerging markets that aided growth: According to the report, the emerging countries that boosted the growth of apps downloaded globally are India, Brazil and Indonesia. These countries growth of 190%, 40% and 70%, respectively. However, China remains king in the download rate, as the Asian country recorded 80% growth.

Surprisingly, the growth of mobile apps download slowed by 5% in the United States while  some emerging markets were pulling double % growth. Although App Annie said the slow growth doesn’t mean users are not downloading as the US recorded more than 12.3 billion downloads in 2019, Japan recorded 2.5 billion apps download, while South Korea recorded 2 billion downloads; these countries are considered matured markets.

Apps spend by users: $120 billion was spent on games and subscription apps, but games accounted for 72 per cent of the consumer spend, while subscription (non-gaming apps) accounted for 28 per cent, compared to 2016 when it accounted for 18 per cent.

[READ MORE: Tesla Inc: Elon Musk nears $346 million paycheck)

Dating apps like Tinder Omegle and video-on-demand (VOD) like Netflix and Tencent Video topped 2019’s consumer-spend charts due to its subscription revenue.

With $120 billion spent on the apps, matured markets like the US, United Kingdom, Japan, and South Korea fueled the growth in apps purchase, but China again, top the consumer spend, accounting for 40% of the $120 billion. Note that an average of 3.7 hours is spent on apps by users.

Related

Tags: 2019App Anniemobile appsSmartphonespendState of Mobileusers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Access Bank
Bankers Committee
First bank


Flowmono

Bfpeer
Mega Millions
FCMB
Ikeja Electrics
Zenith CEX
Kwakol Markets




    Business News | Stock Market | Money Market | Cryptos | Financial Literacy | SME |

    Recent News

    • Zinox says it is not ready for Jumia acquisition
    • 5 cryptos that could strengthen your portfolio in June
    • LASACO Assurance records 24% drop in Q1’22 gross premium

    Follow us on social media:

    Recent News

    Konga compliance debuts to boost standards

    Zinox says it is not ready for Jumia acquisition

    May 23, 2022
    5 cryptos that could strengthen your portfolio in June

    5 cryptos that could strengthen your portfolio in June

    May 23, 2022
    • ABOUT US
    • CONTACT US
    • PRODUCTS
    • ANDROID APP
    • iOS APP
    • DISCLAIMER
    • CAREERS
    • PRIVACY POLICY

    © 2022 Nairametrics

    No Result
    View All Result
    • Home
    • Exclusives
      • Analysis
      • Corporate Stories
      • Interviews
      • Investigations
      • Ranking & Reviews
    • Markets
      • Cryptos
      • Commodities
      • Equities
        • Dividends
        • Stock Market
      • Fixed Income
      • Market Views
      • Securities
    • Industries
      • Company News
      • Consumer Goods
      • Content Partners
      • Corporate deals
      • Corporate Press Releases
      • Energy
      • Entertainment
      • Financial Services
      • Hospitality & Travel
      • Manufacturing
      • Real Estate and Construction
      • Tech News
    • Economy
      • Get Data
      • Macro-Economic News
      • Research Analysis
    • General News
    • Financial Literacy
      • Career tips
      • Personal Finance
    • Lifestyle
      • Billionaire Watch
      • Profiles
    • Opinions
      • Blurb
      • Op-Eds

    © 2022 Nairametrics

    Social Media Auto Publish Powered By : XYZScripts.com