In a bid to expand its operations, Mavin Records, Africa’s leading record label, has commissioned its new creative and corporate office spaces in Lagos.
In a statement signed by the Chief Executive Officer of the record label, Michael Collins Ajereh a.k.a Don Jazzy, the brand stated that it had to relocate its creative and corporate offices to Lekki and Victoria Island respectively.
He said, “We are happy to move to our new spaces. Mavin Records has grown over the years on the corporate and creative side which influenced the decision to relocate our business to two separate spaces.
“The new spaces will help us ensure our teams are happier, further boost productivity and creativity as we continue to execute our growth plans.”
Coming in the face of recent global growth facing the Nigerian music industry, the development is a testament to how Mavin Records has built and maintained its momentum by evolving with the times, sounds and technological demands of a dynamic industry.
What it means: The innovation symbolises a new phase for Mavin, one where it positions itself as a vanguard in the creative and corporate industries, with teams equipped to innovate and build the future of Africa.
Chief Operating Officer, Mavin Records, Oghenejobo Tega, said, “This is a key step in the strategic growth of our brand. Both offices were developed to meet the growth needs of Mavin as there have been recent hires across our corporate and creative teams driven by the need to deliver top-notch value for our talent roaster, industry stakeholders, fans and corporate clients.
“The spaces demonstrates the culture and ambition of Mavin in its continuous drive to deliver innovative services, which includes brand partnerships, content production, publishing and influencer marketing.”
The record label has recorded tremendous success since its emergence in 2012, providing a home for stars like Wande Coal, D’Prince, Dr Sid, Don Jazzy, Tiwa Savage, Di’Ja, Reekado Banks and Korede Bello. Mavin Records is famed for creating, developing and promoting world-class music talent, irrespective of their sound or genre.
This culture continued with the unveiling of Johnny Drille, DNA and Ladipoe in 2017 and, most recently, Crayon and Rema who have thrilled music lovers and topped ones-to-watch lists in less than a year since they debuted.
The company has also contributed to the growth of the creative workforce, by providing employment opportunities for music business enthusiasts and grooming creative professionals in an industry where structure is lacking.
About Mavin: Mavin Records has worked with brands in Consumer Tech, Telecoms, Food, Dairy & Beverages, Fashion, E-commerce, Lifestyle, Petroleum Industries and much more.
In recognition of its contribution to the creative industry, Mavin Records and its artists have won a long list of honours over the years, ranging from the Headies, Soundcity MVP and the MTV EMAs, to the Record Label of The Year at the City People Awards.